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Save this for later - liar, liar 🐪 lips on fire — yet no one challenged his lie🤔🤔🤔🤔🤔🤔. "All lies will be exposed in 2024.” And when it's all said and done, the part about the jigsaw nigga in the attempted Drake takedown will come to light. This waterless,...

36,101 views • 11 months ago •via X (Twitter)

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So this whole ugly beef really started because Kendrick was given the Big 3 moment and he publicly rejected it with “it’s just big me.” Kendrick was just refusing a hierarchy. Now there is rumors of Kendrick being on a J. Cole album with Drake after all this supposed “culture war.” So what was the point of all that division? all that moral grandstanding? I guess it was just about positioning. I believe, the industry needed a counterweight to Drake, someone they can market as the “pure” alternative, and Kendrick was it. Here’s why I think Drizzy should never do a project with Kendrick nearby: When Drake shows up- he brings the world with him-streams, playlists, headlines, and attention. If Drake were on an album with Kendrick, Drake would activate the culture, but the story would become “Kendrick outshined him,” even if Drake made the actual hits. That’s how narratives work. Drake would create the success, and Kendrick would get the credit, just like what happened in the beef. That power trip beef by UMG was all about narrative laundering. So Drake staying away is the smart move. Without Drake, Kendrick has to stand on his music alone, no giant spotlight, no built-in villain, no automatic attention from being next to the biggest star in the genre. Look at that Playboi Carti project: no Drake, no real peak, no lasting impact. And that’s exactly what Kendrick’s team doesn’t want tested, again. At the end of the day, it’s simple: Drake doesn’t need Kendrick to win. Kendrick needs Drake to matter. And that imbalance is what this whole “beef” was really built on. 🦉

industrypolitics

55,197 views • 8 months ago

This🔥 This video hit differently, and it's not because it’s about rap and the beef. But because of how the Librarian said it. In a country where Black men already carry heavy stereotypes, there are certain lines you don’t cross when it comes to each other, not for clicks, not for strategy, not for a win. And Kendrick? For many, he wasn’t just any rapper. He was supposed to be different. The one people pointed to as “principled”, representing something deeper for blacks. That’s why it hit harder, and many of us are now angry and stand against him on principle. For many of us, it’s not even about picking sides; at first, it’s about the standard. Because if Drake (my favorite rapper of all time) had said the same things about Kendrick, I’d feel the same way. No hesitation- I would have cut him off like I did Kendrick. Some accusations don’t stay in music; they follow real people, real lives. And putting that on a Black man, knowing how this country and most of the world already operate? That’s where many of us draw the line. So yeah- this video captures it perfectly. The frustration. The disappointment and the shift in many of us. Because when Kendrick, the one who was seen as “different”, moves like everyone else, you have to question if it was ever real at all. I have zero respect for Kendrick because what he did to the hip-hop culture and the betrayal of another Black man is unforgivable. Give it up for @ Librarian👏🏽👏🏽

industrypolitics

14,757 views • 4 months ago