See how Hanes softened the roughest place in the west. #SurrenderToSoftness

What the hells the song on the commercial? Sounds like black keys

@Hanes What is the name of the song in this commercial?

Very cool! But.... no representation for your legacy, the classic tighty whities? (Not even on the clothesline at the end?)

Ummm 🤔 trying to turn a cowboy soft!

Commercials are very distasteful

@hanes you’re in the running for the dumbest Commercial in @MarchMadnessMBB !!!

Sorry…but I am VERY DISAPPOINTED . Thinking about all the young guys watching the ball games and, therefore, seeing this commercial. They DO NOT need to see anything like this. Shame on you!!

I just bought new boxer briefs to replace my aging hanes.what did you do ? There are the far most uncomfortable underwear I have ever had the displeasure of wearing.Baggy at the front top tight around the legs and too much cloth between the legs making them worthless RAGs

I've recently bought a small stake in HBI stock just because. In my opinion you all need to get the SnapChat and Instagram models into your underwear, especially the younger women who influence other younger women. The new style of underwear is awesome, but the girls don't know!