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Since user data collection is ON by default in Google Tag, here's a short video showing how you can disable it. This is not a recommendation for one thing or another, but a call for due diligence to see if this is a risk your organization is willing to... show more

Simo Ahava

24,344 subscribers

15,562 views • 2 years ago •via X (Twitter)

Anya Rossi• Live Now

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4 Comments

Antepante 🇸🇪🇬🇷2 years ago

For some clients that I have worked with this has been critical in order for them to run GA4. Great of you to share this so that others know that it's possible to do.

Simo Ahava2 years ago

Yeah the auto-scrape is really the biggest problem, because you can (and should) control manual collection of user data in the client-side tracking scripts (or in SGTM if you’re running server-side tagging).

Data David2 years ago

Great tip!

Keith Lavender2 years ago

This is not available for all industries. “The user-provided data collection feature is not available for properties in your industry category.”

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