Sleep well, NY.

@nyknicks Directed by Josh Safdie! Reminder: Safdie put former Knicks in MARTY SUPREME and co-directed a documentary on New York high school legend LENNY COOKE

@nyknicks This song

@nyknicks Best nike ad ever

@nyknicks we ain't going to sleep bruh

@nyknicks NY state of mind

@nyknicks Sleep well? To the city that never sleep and after the Knicks won the NBA Championship since 1973? There won’t be any sleep for the entire summer

@nyknicks Whoever came up with that tagline in the end, LET THEM COOK.

@nyknicks By far the best commercial I have seen in a very long time.

@nyknicks Play this commercial everyday for the rest of my Life!

@nyknicks Nike hitting on something that is unique to this championship. Yes, it was about the team. Yes, it was about the players. And the city. But the main character was the fan.

@nyknicks

@nyknicks The commercial was directed by Josh Safdie (Lenny Cooke, Good Time, Uncut Gems, Marty Supreme) I want to see him direct a dark comedy version of EDDIE with Chalamet playing Whoopie's character.

@nyknicks Sleep? It took 53 years to get here. There will be no sleep.

@nyknicks THATS MY CITYYYY!! 💙🧡💙🧡

@nyknicks I was an extra on this! Behind the scenes of the celebration. Commercial came out great.

@cwise818 @nyknicks Basketball never sleeps. Never stop running towards that 🏆

@nyknicks If you grew up in one of the boroughs especially in the 80's and 90's then this hits different. Beautiful!!

@nyknicks Love this town

@nyknicks The Knicks championship gave us 2 of the best commercials I’ve seen in years. Here is the other one

@nyknicks Why didn't you show them beating people with spurs jerseys on? Huh? why are you trying to make it look like it's some magical thing when it's not?

I beg you to do a commercial where you have clips of @BeckyHammon's stupid comments, @stephenasmith's stupid comments, and @colincowherd's stupid comments about @jalenbrunson1, with footage of his buckets in Game 5, and then his face when he wins the finals MVP, ending with your tagline "Just Do It". Every New Yorker will buy 10 pairs of your sneakers, I promise you!!

@nyknicks They removed all the rioting and added a cartwheel - nice

@nyknicks No actors. No gimmicks. Just real fans. This is the Nike I remember.

@nyknicks why have i watched this 12 times?

@nyknicks This is a majestic piece. Instant tears. I can’t believe it happened.

@nyknicks Love this so much 😭😭

@nyknicks Is Nike back? So good

@nyknicks greatest brand ever created. always has, always will.

@nyknicks I have tears in my eyes. I’ve been waiting 30+.

@nyknicks Just beautiful! @billyjoel perfect song 🎵 “NY State of Mind” for a perfect ending @nyknicks 🏆🔥🏀

@nyknicks i did not sleep but this ad is fire

@nyknicks The missing tooth so symbolic 🗽🗽🗽

@nyknicks Looks like Nike is back too

@nyknicks This is amazing. I wonder what the Spurs version looked like 😂

@nyknicks Billy Joel got the right vibes!