So this whole ugly beef really started because Kendrick was given the Big 3 moment and he publicly rejected it with “it’s just big me.” Kendrick was just refusing a hierarchy. Now there is rumors of Kendrick being on a J. Cole album with Drake after all this supposed... “culture war.” So what was the point of all that division? all that moral grandstanding? I guess it was just about positioning. I believe, the industry needed a counterweight to Drake, someone they can market as the “pure” alternative, and Kendrick was it. Here’s why I think Drizzy should never do a project with Kendrick nearby: When Drake shows up- he brings the world with him-streams, playlists, headlines, and attention. If Drake were on an album with Kendrick, Drake would activate the culture, but the story would become “Kendrick outshined him,” even if Drake made the actual hits. That’s how narratives work. Drake would create the success, and Kendrick would get the credit, just like what happened in the beef. That power trip beef by UMG was all about narrative laundering. So Drake staying away is the smart move. Without Drake, Kendrick has to stand on his music alone, no giant spotlight, no built-in villain, no automatic attention from being next to the biggest star in the genre. Look at that Playboi Carti project: no Drake, no real peak, no lasting impact. And that’s exactly what Kendrick’s team doesn’t want tested, again. At the end of the day, it’s simple: Drake doesn’t need Kendrick to win. Kendrick needs Drake to matter. And that imbalance is what this whole “beef” was really built on. 🦉show more

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