SOMEBODY TEST THIS!! 🤯 This is an ORGANIC direct response post I found on IG last night (scrolling FTW.) Insane use of visual illustration + problem stacking here. Prime example of a great Trigger ad. Video has: 2.2M views 99.3k likes 604 comments 2,510 reposts Creator has: 14.5k followers

PLS sara share these kind of ones more <3

2.2M views from 14.5k followers is the real stat. The content did the distribution, not the audience. Problem stacking works because each stacked problem is a fresh reason to keep watching, and the algorithm reads that as watch time. Love that you caught it in the wild.

Such a great one 🔥

problem stacking works organically because nobody scrolled in expecting a pitch. i'd bet it survives the port to paid but the illustration has to carry the first second on its own

dig it. Also… I’m trying to figure out how I can do more of this kind of tofu-but-direct-response content, myself. love the craft of building rapid trust + conversion with a cold audience Or were you already following this person?

Nope, wasn’t following, this came from the algo gods 😅

genuine question around the digital water cooler: do you think top-funnel and conversion content can co-exist and why not make ALL content to accomplish that (like this vid)

🧐 I think in general, one could say any/all content fits across all funnel stages…just depends on what mood the customer is in. We have no control over where someone is in a “funnel”, mostly because for consumers, there is no funnel. They’re just living. Shopping. Feeling their way through life. Wouldn’t make sense to make all content behave like this one though, because while there is no direct linear line to purchase for consumers, there is for the algorithm algorithm.

the visualisation is incredible but the persuasion kinda died off after that

Wow!!! Incredibly thinking and excellent execution

This is great. Def remaking lol

So good right??

Problem stacking works because it names the things they already tried and quit, so the viewer feels seen before the product shows up at all.

Worth flagging why this is a strong signal. A creator with 14.5k followers pulling 2.2M views means the algorithm did the targeting, not a built in audience. That's usually a better green light for a paid test than a bigger account's numbers, since reach wasn't just inherited from followers.

IMMEDIATELY added to inspo… so good

SCROLL STOPPER, I can't stop watching it. She's using so much good psychology here...I need to know what that thing is that she's cutting 😅

the plasticine, the sound effects, the visual effects, the subtitles, the list goes on and on... a perfectly constructed video

Honestly it was her clothes that stopped me first. 👀 Girl has some amazing style!

Already on it

2.2M views from a 14.5k follower account is wild

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The problem stacking read is on point, and organic is prob the best place to find these. One thing I'd want in the test tho. Stacking problems raises how much the page has to answer once they land. In other words it can win on the click and then hand the page a longer list than it had before. Still worth running.