Something I’ve been wondering: Can other drivers replicate what Carson Hocevar has done with his social presence? I asked him.

@CarsonHocevar What people don't want to admit is that what Carson has done takes effort,it takes time.Many of these other drivers have families that is their priority, and rightfully so. It does not just happen,but try to explain social media popularity to someone my age,it will not go well.

@CarsonHocevar Hard to replicate because it feels so genuine. I came to Spire as a fan with McDowell. You couldn’t get three more genuine, different drivers with real personalities. CH just resonates across the board. Pure entertainment, that’s what we are willing to show up for.

@CarsonHocevar It was a great episode today, Jeff!

@CarsonHocevar That's actually the best way to describe it. I thought Kyle Busch did great thanks to Samantha but was too late for tiktok and such. But the Hendrick, JGR, and Penske camp don't want personality they want robots. I think Noah & Cendric could if they were unleashed. Gibbs maybe

@CarsonHocevar He gets it

@CarsonHocevar Quit stirring the pot Jeff

@CarsonHocevar I feel like way more drivers weee interactive on Twitter in the early days but then they started getting secretly fined and they all stopped.

I just posted something about this and another subject, weather you Like,Dislike, Agree or Disagree, Carson's Sponsorships and name are continually in the media and that's a Spot on Marketing Plan, like it or not. And when he wins a Championship watch how the conversations change!

@CarsonHocevar Great interview with Carson! ❤️ 🏁

@CarsonHocevar What a race!!!