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Springstuck

72,396 просмотров • 5 месяцев назад •via X (Twitter)

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Animation ads are ripping rn Small brands usually never ran them. One 3D ad meant a studio, a storyboard and a month of revisions. So when people are suddenly coming across a clay motion ad for a $30 serum. It's scroll stopping. Arcads just shipped the animation studio and it squashes that whole process into one prompt. Here is what I would do: - Make a list of the top 5 brands in your space - Search each one in the Meta Ad Library - Find the oldest ads they're still running Those are probably the best performers with the highest ROAS. A brand that keeps paying for the same ad for months is getting paid back. - Send them over to the Arcads agent, Mark and ask for the hook, the pain point, the offer - Put in your URL and product image and build that winning angle into your prompt - Generate the same ad in all 6 styles - Keep the first round short (I'd start around 15 seconds and only go longer once a style proves itself) Now you're testing style and angle at the same time, and each creative costs you a few minutes of waiting. - Run every version on Meta as its own ad set - Cut the losers after a few days and keep the style with the highest ROAS - Make 10 more variations in that style with fresh hooks - Find the winners and double down - Repeat with the next brand's angle Animation used to be a brand awareness play for companies with money to burn. Now you can run it as a performance ad and shut it down it in 3 days if it flops.

Rez Karim

10,984 просмотров • 4 дней назад