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"Start with the problem, not the solution. (...) You have to be the world’s authority on the problem in order to solve it." Listen to The Committed Innovator's full episode featuring Boyan Slat and Erik Roth, hosted by McKinsey & Company:
14,591 views • 8 months ago •via X (Twitter)
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FearBuck Step 1: Create a problem & cause emotional distress. Step 2: Present yourself as the solution to the problem. Step 3: Play the ‘hero’ for all the people you ‘saved’ who were affected by the problem you created.
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127,728 views • 1 year ago
