Loading video...

Video Failed to Load

Go Home

Statements after calamity fall in two categories: 1. heartbroken empathy 2. unbowed determination The first is typically better for an immediate response while the second is better for the recovery phase It’s possible in theory to do both at once, but would require S-tier oratorical command and probably shouldn’t...

380,872 views • 1 year ago •via X (Twitter)

11 Comments

mel's profile picture
mel1 year ago

The vibe was like, "hi guys, I know this isn't fun. But look on the bright side, rebuilding is going to suck but I believe in you!!!"

American Stories Network's profile picture
American Stories Network1 year ago

What does it take to be the best? 🔥 Witness the struggle, the triumphs, and the raw emotion on Surviving Mann. Follow for more! #SurvivingMann #BestOfTheBest #NavySEALs #SpecOps #TacticalTraining

Moses Kagan's profile picture
Moses Kagan1 year ago

That Bush talk still gives me goosebumps (Wish he hadn't f'd things up so badly)

rob's profile picture
rob1 year ago

more "this is where the bar is" posts plz

Lulu Cheng Meservey's profile picture
Lulu Cheng Meservey1 year ago

Ok!

Brandon Moore's profile picture
Brandon Moore1 year ago

How do you feel setting for giving the statements plays into account? Obama is giving his from a location Americans know that conveys strength/leadership (in most cases). Bush is at ground zero giving his & that conveys we’re in this together. Both appropriate for the statements.

Lulu Cheng Meservey's profile picture
Lulu Cheng Meservey1 year ago

Yeah backdrop matters a lot

Colin Zhou's profile picture
Colin Zhou1 year ago

its hard for me to watch bush's speech knowing what happened next

Loca Yoga Mama's profile picture
Loca Yoga Mama1 year ago

For the LA major to throw out the 'Thoughts and Prayers' phrase is a slap in the face to CA

SSindia's profile picture
SSindia1 year ago

Solid communications analysis, as always. 🙏

Capital G Gamer's profile picture
Capital G Gamer1 year ago

Why it look like she’s smiling

Related Videos

Watch this new ad first (agency: Talented). Then read the perspective below. ... ... ... ... ... ... ... ... The best uses of s****l innuendo or taboo references in advertising work because the product or the category earns the reference. A c***om ad using double entendre is doing thematic work. A men's underwear ad deploying the female gaze is commenting on the product's relationship to the body and desire. The risqué element and the product/category are in the same universe in terms of context and meaning. Here, the O***F**s reference is pure bait-and-switch. The "joke" is entirely in the gap between what you feared the ad was about and what it actually sells. Once the laugh lands, the fan has zero relationship to s****lity, desire, money, or anything O***F**s actually connotes. The category is just... there. This is sometimes called borrowed interest in advertising... using an emotionally charged idea that has nothing to do with your product to generate attention. It can work, but it's considered a crutch by serious creative standards, because the memorability attaches to the hook, not the brand. People tend to remember it as, "that O***F**s wala ad". There's a specific sensibility at work here: the ironic, terminally-online, "lol imagine if your mom heard the word O***F**s" energy. That is very native to a particular demographic. For that demographic, the reference lands as culturally fluent and funny. But it assumes that O***F**s sits in the same semi-taboo, widely-understood cultural space for a 45-year-old homemaker in Indore as it does for a 24-year-old copywriter in Bangalore. That's a significant assumption and a stretch. Worse, the ad arguably needs the older generation's confusion to function. The joke only works if Mummy-Papa-Daadu don't know what O***F**s is. Which means the creative is laughing at a gap in cultural knowledge rather than finding something universally true about the product, the category, or the audience. That's a very, very thin foundation. Of course, Flipkart's actual goal with these ads may not be deep brand-building at all, particularly since it is not selling the Flipkart brand here but merely selling a 'sales' promo for air conditioners (all brands). The goal might simply be virality and search traffic around the sale period. By that narrow metric, the O***F**s hook works perfectly regardless of product or brand or category fit. The disconnect almost doesn't matter if the goal is just "get clicked and shared". But that's a tactical win at the cost of craft, and at the cost of the brand. A more disciplined creative team would have asked "why does this product deserve this reference?" before signing off. The fact that no good answer exists (except, in an utterly juvenile way, "we are selling beyond fans, and the word has 'fans') suggests the reference came first and the category was fitted to it after... which is usually how mediocre advertising gets made. #advertising #marketing

Karthik 🇮🇳

56,780 views • 3 months ago