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Steve Jobs on getting fired from Apple Asked what his greatest weakness is, Steve Jobs replies: “I think all of us need to be on guard against arrogance, which knocks at the door whenever you’re successful.” Steve reflects on what many have called his “wilderness years” — the 12... year period between when he was fired at Apple and eventually came back to save it from the verge of bankruptcy: “I was basically fired from Apple when I was 30 and invited to come back 12 years later. That was difficult when it happened but maybe the best thing that ever happened to me.” If Steve wasn’t fired, there would be no Pixar. And as Brent Schlender (author of Becoming Steve Jobs) argues, there might not have been an Apple either — or at least not the Apple we know today: “This middle period was the most pivotal of his life. And perhaps the happiest… He finally settled down, married, and had a family. He learned the value of patience and the ability to feign it when he lost it. Most important, his work with the two companies he led during that time, NeXT and Pixar, turned him into the kind of man, and leader, who would spur Apple to unimaginable heights upon his return.”show more

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Replit CEO Amjad Masad on the “most gangster story in Silicon Valley” In September 2021, Replit founder Amjad Masad tweeted: “The most gangster story in Silicon Valley is Steve Jobs buying Pixar for $5m, investing $50m, operating at a loss for a decade — so much so he had to cut personal checks every month to make payroll and somehow turning it around to exit for $7B to Disney.” He expands on this in his interview on the My First Million podcast: “The thing I like about the Steve Jobs story is when he was lost in the desert for 10 years. He was fired from Apple, and then he created two companies that were failing the whole time. NeXT Computer and Pixar were literally failing, and he was investing more and more of his own money. At that pace he was going to go broke, but he kept going for 10 years. How do you do that?” Eventually the success of Toy Story, the first fully computer-animated feature film, helped make Pixar’s 1995 IPO one of the the most successful of the decade. And Apple used the NeXt operating system as the foundation for macOS. But both ventures took the better part of 10 years. Interestingly, the 12 “wilderness years” between getting fired at Apple and coming back was the most pivotal period of Steve Jobs’s life. His work with Pixar and NeXT helped him grow into the leader capable of taking Apple to unimaginable heights when he returned. Video source: My First Million Replit ⠕ Amjad Masad (2024)

Replit CEO Amjad Masad on the “most gangster story in Silicon Valley” In September 2021, Replit founder Amjad Masad tweeted: “The most gangster story in Silicon Valley is Steve Jobs buying Pixar for $5m, investing $50m, operating at a loss for a decade — so much so he had to cut personal checks every month to make payroll and somehow turning it around to exit for $7B to Disney.” He expands on this in his interview on the My First Million podcast: “The thing I like about the Steve Jobs story is when he was lost in the desert for 10 years. He was fired from Apple, and then he created two companies that were failing the whole time. NeXT Computer and Pixar were literally failing, and he was investing more and more of his own money. At that pace he was going to go broke, but he kept going for 10 years. How do you do that?” Eventually the success of Toy Story, the first fully computer-animated feature film, helped make Pixar’s 1995 IPO one of the the most successful of the decade. And Apple used the NeXt operating system as the foundation for macOS. But both ventures took the better part of 10 years. Interestingly, the 12 “wilderness years” between getting fired at Apple and coming back was the most pivotal period of Steve Jobs’s life. His work with Pixar and NeXT helped him grow into the leader capable of taking Apple to unimaginable heights when he returned. Video source: My First Million Replit ⠕ Amjad Masad (2024)

Startup Archive

246,663 views • 10 months ago

Steve Jobs on why the Beatles were his business model: In a 60 Minutes interview, Steve Jobs is asked about his approach to business. His answer? The Beatles. "My model of business is the Beatles. They were four very talented guys, four guys who kept each other's negative tendencies in check. They balanced each other and the sum was greater. The total was greater than the sum of the parts." Steve explains that this is how he sees business: "Great things in business are never done by one person; they're done by a team of people." He points to what happened when the Beatles split up as evidence: "When the Beatles were together, they did truly brilliant, innovative work. And when they split up, they did good work, but it was never the same. And I see business that way, too. It's really always a team." When asked about his biggest strength as a person, Steve's answer reinforces this team-first philosophy: "I've been very lucky in meeting incredibly talented people and hanging out with them. And so that's been my greatest strength." But Steve also warns about what can undermine great teams — arrogance: "All of us need to be on guard against arrogance which knocks at the door whenever you're successful." When asked if he'd lived through that himself, Steve acknowledges he had. The interviewer points to Apple's initial success and the sobering reality of competitors catching up. Steve goes further: "As you may know, I was basically fired from Apple when I was 30 and was invited to come back 12 years later. So that was difficult when it happened, but maybe the best thing that ever happened to me. There wouldn't be a Pixar if that hadn't happened. And so you know, you just move on. Life goes on and you learn from it." Asked if returning to Apple at 42 felt like sweet vindication, Steve's response reveals his broader outlook: "No. I thought at that moment what a circle of life. Life is just always mysterious and surprising and you never know what's around the next corner."

Steve Jobs on why the Beatles were his business model: In a 60 Minutes interview, Steve Jobs is asked about his approach to business. His answer? The Beatles. "My model of business is the Beatles. They were four very talented guys, four guys who kept each other's negative tendencies in check. They balanced each other and the sum was greater. The total was greater than the sum of the parts." Steve explains that this is how he sees business: "Great things in business are never done by one person; they're done by a team of people." He points to what happened when the Beatles split up as evidence: "When the Beatles were together, they did truly brilliant, innovative work. And when they split up, they did good work, but it was never the same. And I see business that way, too. It's really always a team." When asked about his biggest strength as a person, Steve's answer reinforces this team-first philosophy: "I've been very lucky in meeting incredibly talented people and hanging out with them. And so that's been my greatest strength." But Steve also warns about what can undermine great teams — arrogance: "All of us need to be on guard against arrogance which knocks at the door whenever you're successful." When asked if he'd lived through that himself, Steve acknowledges he had. The interviewer points to Apple's initial success and the sobering reality of competitors catching up. Steve goes further: "As you may know, I was basically fired from Apple when I was 30 and was invited to come back 12 years later. So that was difficult when it happened, but maybe the best thing that ever happened to me. There wouldn't be a Pixar if that hadn't happened. And so you know, you just move on. Life goes on and you learn from it." Asked if returning to Apple at 42 felt like sweet vindication, Steve's response reveals his broader outlook: "No. I thought at that moment what a circle of life. Life is just always mysterious and surprising and you never know what's around the next corner."

Emmett Voss

107,881 views • 4 months ago

As a teen, Steve Jobs hacked the telephone network. Billions of $ of infrastructure at his fingertips. Phone phreaking taught Steve Jobs the mindset that helped him endure failure (being fired from Apple), walk the idea maze (NeXT and Pixar) and eventually build the iPhone.

As a teen, Steve Jobs hacked the telephone network. Billions of $ of infrastructure at his fingertips. Phone phreaking taught Steve Jobs the mindset that helped him endure failure (being fired from Apple), walk the idea maze (NeXT and Pixar) and eventually build the iPhone.

Garry Tan

116,682 views • 1 year ago

Marc Andreessen on what made Steve Jobs great “There’s basically two stories about Steve you hear. One is that he was a saint and perfect in all regards, which was somewhat true. The other story that you hear is he was a screaming lunatic and would just run around, yell at people in elevators, fire people in meetings, and all these awful, horrible things… I think the reality was somewhere in the middle.” Marc continues: “At least what I saw — and what I’ve heard from people who worked with him for a very long time — was he was absolutely intolerant of anything less than first class work. If you brought him first class work, and you were top in your field, super diligent, on top of everything, had all the details figured out, and knew what you were doing, he was the best manager you were ever going to work with and the best CEO you were ever going to work with. And the thing that comes up from people who worked with him closely was, ‘I did the best work of my life working for him.’ Part of that is because he really appreciated and understood the quality of great work. And the other part was he didn’t tolerate anything less than that, which meant that everybody around you also hit that bar.” People forget though that Steve matured a lot along the way too. He had failures like the Lisa, which came before the Macintosh, and of course, he was fired before coming back to Apple 12 years later. “He learned a lot from the failures,” Marc explains. “And now everyone has forgotten about the failures, but you can read about them on Wikipedia.” Marc believes it was the 12 years he spent building NeXT and Pixar where Steve learned to be a great CEO before coming back to Apple: “People who knew him better than I did said he learned how to be a great CEO, not at Apple, but at NeXT, because he spent 12 years doing it the hard way where he wasn’t being showered with praise. He didn’t have the magic touch. The product fundamentally didn’t take. He had to pivot.” Marc tells a great story of Steve insisting on the NeXT computer being a perfect cube even though it would double the cost. He got his cube, but it was slow, expensive, and completely flopped: “Nobody wanted it. He pivoted the company to software. Nobody wanted the software… Anyway, the point is that was really hard… He had to try to figure out how to optimize it the hard way and retain a team through basically 12 years of failure.” Marc concludes: “People say he had this incredible growth and innovation skillset from Apple phase one. And then he had an incredible management skillset from the sort of wilderness years. And so by the time he came back to Apple in 1997 he at that point a great CEO, but maybe he wouldn’t have ever become the Steve Jobs that we know had he not gone through the hard period.” Video source: a16z speedrun 🧊 (2025)

Marc Andreessen on what made Steve Jobs great “There’s basically two stories about Steve you hear. One is that he was a saint and perfect in all regards, which was somewhat true. The other story that you hear is he was a screaming lunatic and would just run around, yell at people in elevators, fire people in meetings, and all these awful, horrible things… I think the reality was somewhere in the middle.” Marc continues: “At least what I saw — and what I’ve heard from people who worked with him for a very long time — was he was absolutely intolerant of anything less than first class work. If you brought him first class work, and you were top in your field, super diligent, on top of everything, had all the details figured out, and knew what you were doing, he was the best manager you were ever going to work with and the best CEO you were ever going to work with. And the thing that comes up from people who worked with him closely was, ‘I did the best work of my life working for him.’ Part of that is because he really appreciated and understood the quality of great work. And the other part was he didn’t tolerate anything less than that, which meant that everybody around you also hit that bar.” People forget though that Steve matured a lot along the way too. He had failures like the Lisa, which came before the Macintosh, and of course, he was fired before coming back to Apple 12 years later. “He learned a lot from the failures,” Marc explains. “And now everyone has forgotten about the failures, but you can read about them on Wikipedia.” Marc believes it was the 12 years he spent building NeXT and Pixar where Steve learned to be a great CEO before coming back to Apple: “People who knew him better than I did said he learned how to be a great CEO, not at Apple, but at NeXT, because he spent 12 years doing it the hard way where he wasn’t being showered with praise. He didn’t have the magic touch. The product fundamentally didn’t take. He had to pivot.” Marc tells a great story of Steve insisting on the NeXT computer being a perfect cube even though it would double the cost. He got his cube, but it was slow, expensive, and completely flopped: “Nobody wanted it. He pivoted the company to software. Nobody wanted the software… Anyway, the point is that was really hard… He had to try to figure out how to optimize it the hard way and retain a team through basically 12 years of failure.” Marc concludes: “People say he had this incredible growth and innovation skillset from Apple phase one. And then he had an incredible management skillset from the sort of wilderness years. And so by the time he came back to Apple in 1997 he at that point a great CEO, but maybe he wouldn’t have ever become the Steve Jobs that we know had he not gone through the hard period.” Video source: a16z speedrun 🧊 (2025)

Startup Archive

86,840 views • 10 months ago

Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998 “Our job isn’t to make money for Apple. Our job is to try and make the very best products we can.” Jony is aware that this sounds simplistic and easy to say given that Apple is one of the most valuable companies in the world today. But he points out that Steve Jobs stuck to this philosophy when Apple was on the verge of bankruptcy in 1998: “When Steve came back, that’s how he articulated what the goals of the company needed to be… It takes a tremendous courage when you’re losing fabulously large amounts of money to say ‘Our goal isn’t turnaround. Our goal is to make a great product.’ That’s not a natural reflex to that situation. The reflex is: let’s not spend this money and let’s try to get a little bit more because we’re about to go out of business.”

Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998 “Our job isn’t to make money for Apple. Our job is to try and make the very best products we can.” Jony is aware that this sounds simplistic and easy to say given that Apple is one of the most valuable companies in the world today. But he points out that Steve Jobs stuck to this philosophy when Apple was on the verge of bankruptcy in 1998: “When Steve came back, that’s how he articulated what the goals of the company needed to be… It takes a tremendous courage when you’re losing fabulously large amounts of money to say ‘Our goal isn’t turnaround. Our goal is to make a great product.’ That’s not a natural reflex to that situation. The reflex is: let’s not spend this money and let’s try to get a little bit more because we’re about to go out of business.”

Startup Archive

199,935 views • 8 months ago

The unusual way Steve Jobs ran board meetings and why: “Every company says they want to arrive at the truth. Most of them are full of shit.” “Steve Jobs wasn’t.” “What most companies have is people who are telling the leader what the leader wants to hear, and the leader thinks because they're hearing what they want to hear, that they've got this really insightful group.” “But Steve had a very different approach to get insight. He understood what he was trying to do. He understood at an intuitive level there's no upside in being wrong. As soon as he realized he was wrong, he would change quickly.” “But here's the thing that most people don't know, and that is that Pixar was a public company for ten years, starting in '95 when we went public until ten years later when we were acquired by Disney. In that ten-year period, Steve fired two members of the board of directors at Pixar. The reason he fired them was that they never disagreed with him and he said, "If they don't disagree with me, then they aren't bringing any value to the company." “That's an unusual way of thinking, and he really believed that.” “Our board meetings were lively, they were loud, and they were thrilling. “They were arenas of disagreement.” “The people on the board had very strong opinions and did not agree and Steve loved that.” “A lot of executive say they want that, but Steve really meant it.”

The unusual way Steve Jobs ran board meetings and why: “Every company says they want to arrive at the truth. Most of them are full of shit.” “Steve Jobs wasn’t.” “What most companies have is people who are telling the leader what the leader wants to hear, and the leader thinks because they're hearing what they want to hear, that they've got this really insightful group.” “But Steve had a very different approach to get insight. He understood what he was trying to do. He understood at an intuitive level there's no upside in being wrong. As soon as he realized he was wrong, he would change quickly.” “But here's the thing that most people don't know, and that is that Pixar was a public company for ten years, starting in '95 when we went public until ten years later when we were acquired by Disney. In that ten-year period, Steve fired two members of the board of directors at Pixar. The reason he fired them was that they never disagreed with him and he said, "If they don't disagree with me, then they aren't bringing any value to the company." “That's an unusual way of thinking, and he really believed that.” “Our board meetings were lively, they were loud, and they were thrilling. “They were arenas of disagreement.” “The people on the board had very strong opinions and did not agree and Steve loved that.” “A lot of executive say they want that, but Steve really meant it.”

David Senra

123,880 views • 2 months ago

In 1985, Steve Jobs was forced out of Apple, the company he'd started in a garage a decade earlier. Seven years later, a student at MIT asked him how he felt about losing it. This is him answering, with none of the bitterness you'd expect. He said he'd thought about it a lot and would rather not dwell on it. Then he named the cost plainly. "I think everybody lost. I think I lost. You know, I wanted to spend my life there. I think Apple lost. I think customers lost." And almost in the same breath, he let it go. "And having said all that, so what? You go on. It's not as bad as a lot of things. It's not as bad as losing your arm." From there he talked, clear-eyed, about the company that pushed him out, the camps fighting over what Apple should become, the products he thought were slipping. And at the end of all of it, he landed somewhere quieter. "Who knows what would have happened, had all this not happened?" He asked that in 1992, running NeXT, five years before he'd walk back into Apple and build it into the most valuable company on earth. The version where none of it happened is the one story he never got to know. Bookmark & watch ↓

In 1985, Steve Jobs was forced out of Apple, the company he'd started in a garage a decade earlier. Seven years later, a student at MIT asked him how he felt about losing it. This is him answering, with none of the bitterness you'd expect. He said he'd thought about it a lot and would rather not dwell on it. Then he named the cost plainly. "I think everybody lost. I think I lost. You know, I wanted to spend my life there. I think Apple lost. I think customers lost." And almost in the same breath, he let it go. "And having said all that, so what? You go on. It's not as bad as a lot of things. It's not as bad as losing your arm." From there he talked, clear-eyed, about the company that pushed him out, the camps fighting over what Apple should become, the products he thought were slipping. And at the end of all of it, he landed somewhere quieter. "Who knows what would have happened, had all this not happened?" He asked that in 1992, running NeXT, five years before he'd walk back into Apple and build it into the most valuable company on earth. The version where none of it happened is the one story he never got to know. Bookmark & watch ↓

Fireside Tapes

16,290 views • 1 month ago

Tim Cook on the gift Steve Jobs gave him before handing over Apple: When Steve Jobs made Tim Cook CEO, he gave him one piece of advice that shaped everything that followed. "His advice to me was never ask what I would do, just do the right thing." Steve had a specific reason for saying this. Tim explains: "He was very close to Disney, as you know, his history. He had watched Disney go through this paralysis of sitting around and talking about what Walt would do. And he did not want that for Apple." Steve also wanted something Apple had never had before: a professional CEO transition. "There was always some issue that prompted a CEO change. It was always done at a time of panic. And he wanted it to be a professional and orderly kind of transition. He had thought about it, as you would guess, at a very deep level." For Tim, this advice removed an enormous weight: "I'll never forget that. It was such a gift for me, because he took off of my shoulder this question of what would Steve do." Plenty of people outside Apple kept asking that question anyway. Tim never did: "I just put my head down and thought, I'm going to be the best version of myself."

Tim Cook on the gift Steve Jobs gave him before handing over Apple: When Steve Jobs made Tim Cook CEO, he gave him one piece of advice that shaped everything that followed. "His advice to me was never ask what I would do, just do the right thing." Steve had a specific reason for saying this. Tim explains: "He was very close to Disney, as you know, his history. He had watched Disney go through this paralysis of sitting around and talking about what Walt would do. And he did not want that for Apple." Steve also wanted something Apple had never had before: a professional CEO transition. "There was always some issue that prompted a CEO change. It was always done at a time of panic. And he wanted it to be a professional and orderly kind of transition. He had thought about it, as you would guess, at a very deep level." For Tim, this advice removed an enormous weight: "I'll never forget that. It was such a gift for me, because he took off of my shoulder this question of what would Steve do." Plenty of people outside Apple kept asking that question anyway. Tim never did: "I just put my head down and thought, I'm going to be the best version of myself."

Founder Tribune

32,830 views • 1 month ago

Tim Cook ends his 15-year run as Apple CEO tomorrow. At the 2026 Berkshire AGM, Warren Buffett — who saw his initial $35B Apple investment in 2016 grow to $185B — praised Cook for carrying the torch from Steve Jobs (Cook was sitting next to incoming CEO John Ternus): “About 10 years ago, we made a commitment to move 10% of Berkshire Hathaway resources and turn it over to a person who was not well known at the time. We did that by roughly spending $35B to buy stock in Apple. We turned that money over to Apple to essentially make Berkshire look good without any work by us…which is our preferred way of operating. Ten years later, the $35B — counting dividends, realized appreciation and unrealized appreciation — has turned into $185B pretax. And I didn’t have to do a damn thing. Our largest holding is still Apple [~$60B]. When Tim Cook went into the top position at Apple [in 2011], he succeeded a legend. Steve Jobs. Everyone in America knew his name. Not many knew Tim’s name. Steve did these marvelous things, developing products and he had an untimely death. Everyone asked who would run the company. […] How would you like to step in the shoes of Steve and come through with [Cook’s record]? It’s one of the miracles of American business management. Anyway, thank you Tim.”

Tim Cook ends his 15-year run as Apple CEO tomorrow. At the 2026 Berkshire AGM, Warren Buffett — who saw his initial $35B Apple investment in 2016 grow to $185B — praised Cook for carrying the torch from Steve Jobs (Cook was sitting next to incoming CEO John Ternus): “About 10 years ago, we made a commitment to move 10% of Berkshire Hathaway resources and turn it over to a person who was not well known at the time. We did that by roughly spending $35B to buy stock in Apple. We turned that money over to Apple to essentially make Berkshire look good without any work by us…which is our preferred way of operating. Ten years later, the $35B — counting dividends, realized appreciation and unrealized appreciation — has turned into $185B pretax. And I didn’t have to do a damn thing. Our largest holding is still Apple [~$60B]. When Tim Cook went into the top position at Apple [in 2011], he succeeded a legend. Steve Jobs. Everyone in America knew his name. Not many knew Tim’s name. Steve did these marvelous things, developing products and he had an untimely death. Everyone asked who would run the company. […] How would you like to step in the shoes of Steve and come through with [Cook’s record]? It’s one of the miracles of American business management. Anyway, thank you Tim.”

Trung Phan

156,395 views • 1 day ago

1996. Steve Jobs is asked on television what went wrong at Apple. He hasn't worked there in over a decade. Within a year, Apple will buy his company NeXT and bring him back. Within 18 months, he'll be running the place. He doesn't know that yet. Nobody does. At this point, he's running NeXT, a small software company, and Pixar, which just released Toy Story. Apple is falling apart. The stock is collapsing. The company has lost over a billion dollars. Its market share has dropped from 18% to around 4%. WIRED will put Apple's logo on its cover, wrapped in barbed wire, with the word "Pray." The interviewer asks Jobs what happened. His answer is one paragraph, and it's basically the entire turnaround strategy he'll execute a year later. He says when he left Apple ten years earlier, they were ten years ahead of everybody else. It took Microsoft a full decade to copy what Apple had built. But Apple stopped. "Even though it invested cumulatively billions in R&D, the output has not been there, and people have caught up with it." He says Apple's advantage over Microsoft has eroded. And then this: "The way out is not to slash and burn. It's to innovate. That's how Apple got to its glory, and I think that's how Apple could return to it." When Apple bought NeXT in December 1996 and brought Jobs back as an advisor, things got worse before they got better. By September 1997, Apple was about 90 days from running out of money. The board made Jobs the interim CEO. He cut 70% of the product line, but not to save money. He cut it so the remaining 30% could be great. He launched Think Different. He built the iMac. Then the iPod. Then iTunes. Then the iPhone. Then the iPad. Every single one of those products was the "innovate, don't slash and burn" philosophy from this interview, applied over and over for 14 years. He also says something in this interview that stands out. He says the most exciting thing in software is the internet, and the reason is "no one owns it. It's a free-for-all. It's much like the early days of the personal computer." He says if any one company gets a dominant position, "the rate of innovation is going to drop precipitously." He's talking about Microsoft. But he could be talking about 2026. Apple is worth about $3.7 trillion today. When this interview was filmed, Apple was worth about $3 billion and falling fast. Jobs walked back into Apple nine months later with no title, no authority, and the same diagnosis he gave on camera in this clip. Video: Steve Jobs Television Interview, 1996. Original broadcast footage.

Anish Moonka

345,156 views • 5 months ago

Tim Cook on the final piece of advice Steve Jobs gave him before handing over Apple: Cook recalls being called to Jobs' house, where Jobs told him he wanted him to be the next CEO. Cook pushed back at first. "He called me over to his house. He told me he wanted me to be the CEO. And I debated with him a little bit. Are you sure you don't want to be CEO anymore?" But Jobs had made up his mind. And he gave Cook one piece of advice that would shape how he led Apple: "His advice to me was never ask what I would do. Just do the right thing." Jobs had a specific reason for saying this. Cook explains: "He told me the story behind this. He was very close to Disney as you know his history. He had watched Disney go through this paralysis of sitting around and talking about what Walt would do. And he did not want that for Apple." Jobs had thought deeply about the handover. He wanted something Apple had never experienced before: "He wanted a professional transition at CEO because Apple had never had one before. And he had thought about it, as you would guess, at a very deep level." Tim Cook closes with how he views the role he inherited: "I see it as a privilege. Overall, it is a privilege."

Tim Cook on the final piece of advice Steve Jobs gave him before handing over Apple: Cook recalls being called to Jobs' house, where Jobs told him he wanted him to be the next CEO. Cook pushed back at first. "He called me over to his house. He told me he wanted me to be the CEO. And I debated with him a little bit. Are you sure you don't want to be CEO anymore?" But Jobs had made up his mind. And he gave Cook one piece of advice that would shape how he led Apple: "His advice to me was never ask what I would do. Just do the right thing." Jobs had a specific reason for saying this. Cook explains: "He told me the story behind this. He was very close to Disney as you know his history. He had watched Disney go through this paralysis of sitting around and talking about what Walt would do. And he did not want that for Apple." Jobs had thought deeply about the handover. He wanted something Apple had never experienced before: "He wanted a professional transition at CEO because Apple had never had one before. And he had thought about it, as you would guess, at a very deep level." Tim Cook closes with how he views the role he inherited: "I see it as a privilege. Overall, it is a privilege."

Big Brain Business

347,204 views • 3 months ago

Steve Jobs gave Tim Cook one piece of advice when he was named Apple CEO. "Never ask what I would do. Just do the right thing." "[Jobs] had watched Disney go through this paralysis of sitting around and talking about what Walt would do — and he did not want that for Apple."

Steve Jobs gave Tim Cook one piece of advice when he was named Apple CEO. "Never ask what I would do. Just do the right thing." "[Jobs] had watched Disney go through this paralysis of sitting around and talking about what Walt would do — and he did not want that for Apple."

Kevin Carpenter

656,768 views • 5 months ago

Bernard Arnault, CEO of LVMH, on the time Steve Jobs came to him for advice before launching Apple Stores: He recalls that Jobs personally reached out when planning Apple's retail strategy. "I happened to know Steve Jobs and when he started the shops, he came to us to ask advice." Jobs had a specific vision in mind. He wanted Apple stores positioned near Louis Vuitton boutiques, treating technology with the same retail philosophy as luxury goods. Arnault continues: "You can see many of his shops are not far from Louis Vuitton because he told me 'I would like advice and I would like to see if we can put Apple shops in the same area.'" The reaction from the industry was brutal. Even Michael Dell, one of the most powerful voices in tech at the time, publicly dismissed the idea. "Everybody thought it's completely crazy to sell Apple products in a shop because at that time he was selling the Apple products only through wholesaler like for instance Dell. And I remember at the time Michael Dell saying it's completely crazy, it will never work." But Jobs ignored the critics. For Arnault, this is the perfect illustration of a principle he deeply believes in: "That's an example of contrarian thinking, you know, that that is working." The lesson? When everyone in your industry agrees something "will never work," that's often exactly where the biggest opportunity lies.

Bernard Arnault, CEO of LVMH, on the time Steve Jobs came to him for advice before launching Apple Stores: He recalls that Jobs personally reached out when planning Apple's retail strategy. "I happened to know Steve Jobs and when he started the shops, he came to us to ask advice." Jobs had a specific vision in mind. He wanted Apple stores positioned near Louis Vuitton boutiques, treating technology with the same retail philosophy as luxury goods. Arnault continues: "You can see many of his shops are not far from Louis Vuitton because he told me 'I would like advice and I would like to see if we can put Apple shops in the same area.'" The reaction from the industry was brutal. Even Michael Dell, one of the most powerful voices in tech at the time, publicly dismissed the idea. "Everybody thought it's completely crazy to sell Apple products in a shop because at that time he was selling the Apple products only through wholesaler like for instance Dell. And I remember at the time Michael Dell saying it's completely crazy, it will never work." But Jobs ignored the critics. For Arnault, this is the perfect illustration of a principle he deeply believes in: "That's an example of contrarian thinking, you know, that that is working." The lesson? When everyone in your industry agrees something "will never work," that's often exactly where the biggest opportunity lies.

Big Brain Business

295,380 views • 3 months ago

Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Source: The Wall Street Journal (May 2012)

Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Source: The Wall Street Journal (May 2012)

Startup Archive

217,670 views • 3 months ago

Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Video Source: The Wall Street Journal

Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Video Source: The Wall Street Journal

Startup Archive

324,407 views • 2 years ago

STEVE JOBS GOT FIRED FROM APPLE… Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it even bigger. Stop scrolling. Watch this tonight instead of Netflix. Bookmark it. Come back to it. This is how legends think. 🔥

STEVE JOBS GOT FIRED FROM APPLE… Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it even bigger. Stop scrolling. Watch this tonight instead of Netflix. Bookmark it. Come back to it. This is how legends think. 🔥

Ishika Rawat

22,479 views • 2 months ago

STEVE JOBS GOT FIRED FROM APPLE… Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it even bigger. Stop scrolling. Watch this tonight instead of Netflix. Bookmark it. Come back to it. This is how legends think. 🔥

STEVE JOBS GOT FIRED FROM APPLE… Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it even bigger. Stop scrolling. Watch this tonight instead of Netflix. Bookmark it. Come back to it. This is how legends think. 🔥

Kiran Kanwar

18,870 views • 2 months ago

“Most people don't know why Steve Jobs fired two board members of Pixar.” “The reason he fired them was that they never disagreed with him.” “Steve said ‘If they don't disagree with me then they aren't bringing any value to the company.’” “That's an unusual way of thinking and he really believed that.”

“Most people don't know why Steve Jobs fired two board members of Pixar.” “The reason he fired them was that they never disagreed with him.” “Steve said ‘If they don't disagree with me then they aren't bringing any value to the company.’” “That's an unusual way of thinking and he really believed that.”

David Senra

83,229 views • 2 months ago

Steve Jobs really pulled a reality distortion field to poach Tim Cook from Compaq (in 1998, it was worth $30B+ to Apple’s $3B). All of Cook’s friends and advisors told him not to join almost-bankrupt Apple. Cook says it took Jobs one meeting to convince him: “I had gotten a call several times from the search people that [Jobs] had employed, and I kept saying no. I was happy at Compaq — or thought I was — and they were persistent. So, I finally thought, ‘you know, I’m going to go out and take the meeting. Steve created the whole industry that I’m in. I’d love the meeting.’ […] All of a sudden, he’s talking about his strategy and his vision and what he was doing. He was going 100% into consumer when everybody else in the industry had decided you couldn’t make any money in consumer. They were headed to servers and storage and the enterprise. […] I always thought following the herd was a bad idea. He showed me a bit of the design to get me interested [of what later would be called the iMac]. The way that he talked and the chemistry. I could tell I could work with him. I looked at the problems Apple had and I thought ‘you know, I can make a contribution here’ and working with [Jobs would be] the privilege of a lifetime. All of a sudden I thought, ‘I’m doing it. I’m going for it.’ You hear this voice in your ear that says, ‘Go west, young man, go west.’ [The move to Apple] didn’t make sense. And yet my gut said ‘go for it’ and I listened to my gut. There was literally no one around me that was advising me to do it.” In March 1998, Cook joined Apple as Senior Vice President of Worldwide Operations on a $400k base salary (and a $500k signing bonus). He was 37. Incredible gut call. *** Full episode here from 2014:

Steve Jobs really pulled a reality distortion field to poach Tim Cook from Compaq (in 1998, it was worth $30B+ to Apple’s $3B). All of Cook’s friends and advisors told him not to join almost-bankrupt Apple. Cook says it took Jobs one meeting to convince him: “I had gotten a call several times from the search people that [Jobs] had employed, and I kept saying no. I was happy at Compaq — or thought I was — and they were persistent. So, I finally thought, ‘you know, I’m going to go out and take the meeting. Steve created the whole industry that I’m in. I’d love the meeting.’ […] All of a sudden, he’s talking about his strategy and his vision and what he was doing. He was going 100% into consumer when everybody else in the industry had decided you couldn’t make any money in consumer. They were headed to servers and storage and the enterprise. […] I always thought following the herd was a bad idea. He showed me a bit of the design to get me interested [of what later would be called the iMac]. The way that he talked and the chemistry. I could tell I could work with him. I looked at the problems Apple had and I thought ‘you know, I can make a contribution here’ and working with [Jobs would be] the privilege of a lifetime. All of a sudden I thought, ‘I’m doing it. I’m going for it.’ You hear this voice in your ear that says, ‘Go west, young man, go west.’ [The move to Apple] didn’t make sense. And yet my gut said ‘go for it’ and I listened to my gut. There was literally no one around me that was advising me to do it.” In March 1998, Cook joined Apple as Senior Vice President of Worldwide Operations on a $400k base salary (and a $500k signing bonus). He was 37. Incredible gut call. *** Full episode here from 2014:

Trung Phan

280,056 views • 1 day ago