Steve Jobs's best marketing advice:

You made my morning. "What incredible benefits can we give to the customer." Damn. How short and how powerful. He was a legend. I can literally build my next company on this one statement alone as our guiding narrative inside everyone on the team. Thank you.

Jobs was and is dramatically overrated. He was just an opportunist with the skill of pulling in better people and BS. No technical capability but he did have the ability to bs market the hell out of everything. iPhone was his only stroke. Everything else was a ripoff.

Yet very few marketing leaders listen to Steve.

Give us Steve Jobs and take Bill gates

This is the only way.

Genius