Stop telling customers to ‘subscribe’

newsletters are the cancer of the email inbox. Instead of trying to make them look better, try to remove them entirely instead

Great!! As an exercise, I tried applying this approach and created my own version

Apply this logic to everything and your SEO expert will also pat you on the back 😏😆 This is one simple advice but you will get more engagement without generic terms like “see more”, “discover more”, “read more”,

Swap subscribe for verbs customers want: get updates, save progress, try it now

hey @zander_supafast you've given advice in this video that conflicts with your previous post; love your work

Super effective CTA. I hate the generic 'Subscribe Now' — it feels so outdated. Plus, 'Subscribe Now' triggers my first reflex: worrying it'll be hard to unsubscribe and I'll get tons of unwanted emails. But 'Cook better every week' — now that's intriguing and harmless.

Answer to : What do I learn ? Or, What benefice do I have ? They will wubscribe at once !

Banger, this is super helpful.

You are so joyful and positive, it's always nice to see your content!

Excellent, except for that awful Ai-generated image

Algo, please bring more of this type of content 🙌🏻

I absolutely love your explainers, wouldn’t it be awesome if you’d shown Ring Platform like that. Future will meet us, I hope

I always flet while watching peacemaker that I have seen vigilante actor somewhere over the internet & now I realize it's you Zander.

So cool.

At the intersection of copywriting and design, nice!

@gyulanemeth85 that’s some nice content 👌🏼

what do we replace "hey guys, smash like and subscribe" with?

I know nothing about this world but the way you explain things makes me want to jump in and try. Love your work! Big respect 👍

Agreed this looks and sounds better. I am curious, however, what the conversion rates are of each. I could see it being another “I prefer HML emails over plaintext” yet plaintext outperforming HTML every time.

Use my BaaS for collecting data from your "subscribe" form

Love this! So simple yet most of us miss this

Oh my word

Never seen a better use of selling the result and putting the user first, not only does it sound better, it would definitely convert more. Thank you for thiss!

Ahhh good to know

Nice

This is amazing UX🌟

It's almost like putting the customer first actually works...

PREACH

Awesome! 10/10

@Oreofe_ade

Great tips

I see your point—it's often more effective to highlight the value and benefits rather than just the act of subscribing. Focusing on how the subscription enhances the customer experience can make a big difference.

Is here anyone who actually read newsletters? If so which, what added value do you get from it?

@SoniaBaschez “I have 10000 seconds of experience” ahh tweet

This is gold. Thanks Zander! Will try this out for my newest project