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Sword pioneered engagement-based pricing, setting the industry standard so clients only pay when members actively participate in our programs. Now, we’re raising the bar even higher. Powered by AI Care, Sword is uniquely able to offer a new pricing model that’s more deeply aligned with delivering value and ensuring...

53,893 görüntüleme • 2 yıl önce •via X (Twitter)

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Daniel LJ Attia2 yıl önce

Absolutely incredible and bold incentive design…

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Penny Wise, Pound Foolish: The Saga of Rewards and Fees Rewards Our customers enjoy earning millions in rewards, primarily through free accounts or a £/€4.99/month subscription. To give context, 95% of customers on lower subscription plans earned over $10 million in PLU in the past 18 months, while the 5% actively pursuing higher reward levels earned considerably less. Pricing These benefits are substantial, and we comprehend that any reduction in benefits or increase in prices might not be met with enthusiasm. However, I want to highlight the importance of fair value. The undervalued (low cost vs. high benefits) pricing structure for subscription plans was part of our introductory offer in 2021. Now, it is being adjusted to its fair value whilst remaining more cost-effective than 100% of other rewards cards. Sustainability Plutus was created with long-term sustainability in mind. Introducing a fair pricing and reward structure enables us to offer bank-like features at scale and sustain rewards for millions of customers over decades, rather than exclusively catering to a small subset of users who earn rewards through low-cost accounts during the company's growth stages. Benefits While other crypto rewards cards have penalised their loyal supporters for locking up funds in custodian services, we have chosen to enhance the benefits for our participating customers who stack their rewards in their self-custody wallets. We've also made sure that the benefits for non-participating customers continue to far outweigh the cost of their subscription fee. Cognition If you find our proposed prices non-competitive and the rewards returned on your monthly subscription fee (ROI) fall short of what other crypto rewards cards in the industry offer, we would be more than willing to review the supporting data and our decision. However, we are confident in the value-for-money that our service offers and anticipate an increase in new card signups and stackers on Reward Levels. Moving Forward… The new pricing and reward structure for non-participants encourages fair payment or reward level upgrades to continue receiving higher rewards. We expect this approach to remain effective over long-term, particularly since our proposed model upholds our position as the best-value rewards card. Thank you to those who understand. We value our customers' feedback and joined them earlier this week in Berlin to address pressing questions.👇🏽

Danial Daychopan

27,244 görüntüleme • 3 yıl önce

Marc Andreessen: “I’m always urging founders to raise prices, raise prices, raise prices.” “We spend a lot of time working with our companies on pricing,” a16z co-founder Marc Andreessen explains. “It’s really this magical art and science that a lot of companies don’t take seriously enough.” Marc continues: “A core principle of pricing is that you don’t want to price by cost if you can avoid it. You want to price by value. Especially when you’re selling to businesses, you want to price as a percentage of the business value you’re creating.” He gives the example of building an AI that can do the job of a programmer, a lawyer, or a radiologist: “Can you price by value and get a percentage of what otherwise would’ve literally been a person? Or equivalently can you price by marginal productivity? If you can take a human doctor and make them much more productive because you give them AI, can you price as a percentage of the productivity uplift?” Marc argues that high prices are under-appreciated by founders: “The naive view on pricing is the lower the pricing, the better it is for the customer. The more sophisticated way of looking at it is that higher prices are often good for the customer because the higher price means the vendor can make the product better, faster. Companies with higher prices and higher margins can actually invest more in R&D and make the product better. Most people who buy things aren’t just looking for the cheapest price. They want something that’s going to work really well.” Marc also emphasizes this point in an interview in Elad Gil’s High Growth Handbook: “What I hear from companies is, ‘Oh, we have an awesome moat, and we’re still going to price our product cheap, because we think that’s somehow going to maximize our business.’ I’m always urging founders to raise prices, raise prices, raise prices. I’m always urging founders to raise prices, raise prices, raise prices. First of all, raising prices is a great way to flesh out whether you actually do have a moat. If you do have a moat, the customers will still buy, because they have to. The definition of a moat is the ability to charge more. And so number one, it’s just a good way to flesh out that topic and really expose it to sunlight. And then number two, companies that charge more can better fund both their distribution efforts and their ongoing R&D efforts. Charging more is a key lever to be able to grow. And the companies that charge more therefore tend to grow faster. That’s counterintuitive to a lot of engineers. A lot of engineers think there’s a one-dimensional relationship between price and value. They have this mental model of commerce like they’re selling rice or something. It’s like, “My product is magical and nobody can replicate it, and I need to price it like it’s a commodity.” No, you don’t. In fact, quite the opposite. If you price it high, then you can fund a much more expensive sales and marketing effort, which means you’re much more likely to win the market, which means you’re much more likely to be able afford to do all the R&D and acquisitions you’re going to want to do. And so we always try to snap people into a two-dimensional mindset, where higher prices equals faster growth.” Video source: a16z (2026)

Startup Archive

422,892 görüntüleme • 7 ay önce

Marc Andreessen: “I’m always urging founders to raise prices, raise prices, raise prices.” “We spend a lot of time working with our companies on pricing,” a16z co-founder Marc Andreessen explains. “It’s really this magical art and science that a lot of companies don’t take seriously enough.” Marc continues: “A core principle of pricing is that you don’t want to price by cost if you can avoid it. You want to price by value. Especially when you’re selling to businesses, you want to price as a percentage of the business value you’re creating.” He gives the example of building an AI that can do the job of a programmer, a lawyer, or a radiologist: “Can you price by value and get a percentage of what otherwise would’ve literally been a person? Or equivalently can you price by marginal productivity? If you can take a human doctor and make them much more productive because you give them AI, can you price as a percentage of the productivity uplift?” Marc argues that high prices are under-appreciated by founders: “The naive view on pricing is the lower the pricing, the better it is for the customer. The more sophisticated way of looking at it is that higher prices are often good for the customer because the higher price means the vendor can make the product better, faster. Companies with higher prices and higher margins can actually invest more in R&D and make the product better. Most people who buy things aren’t just looking for the cheapest price. They want something that’s going to work really well.” Marc also emphasizes this point in an interview in Elad Gil’s High Growth Handbook: “What I hear from companies is, ‘Oh, we have an awesome moat, and we’re still going to price our product cheap, because we think that’s somehow going to maximize our business.’ I’m always urging founders to raise prices, raise prices, raise prices. I’m always urging founders to raise prices, raise prices, raise prices. First of all, raising prices is a great way to flesh out whether you actually do have a moat. If you do have a moat, the customers will still buy, because they have to. The definition of a moat is the ability to charge more. And so number one, it’s just a good way to flesh out that topic and really expose it to sunlight. And then number two, companies that charge more can better fund both their distribution efforts and their ongoing R&D efforts. Charging more is a key lever to be able to grow. And the companies that charge more therefore tend to grow faster. That’s counterintuitive to a lot of engineers. A lot of engineers think there’s a one-dimensional relationship between price and value. They have this mental model of commerce like they’re selling rice or something. It’s like, “My product is magical and nobody can replicate it, and I need to price it like it’s a commodity.” No, you don’t. In fact, quite the opposite. If you price it high, then you can fund a much more expensive sales and marketing effort, which means you’re much more likely to win the market, which means you’re much more likely to be able afford to do all the R&D and acquisitions you’re going to want to do. And so we always try to snap people into a two-dimensional mindset, where higher prices equals faster growth.” Source: a16z (Jan 2026)

Startup Archive

166,734 görüntüleme • 28 gün önce

DR. OZ: “This is the most powerful executive order on pharmacy pricing and healthcare ever in the history of our nation.” Dr. Oz says President Trump’s executive order to slash drug prices is a game-changer. Under the new plan, Americans will finally pay the same prices as other countries for prescription drugs. No more price gouging. No more paying 5 to 10 times more than Europeans for the exact same medication. And according to the head of CMS, there’s only one reason this happened: “It’s only happening because we have a president with the fortitude, the guts to stand up to the withering criticism and lobbying that’s going to occur as soon as folks hear about the executive order.” Dr. Oz laid out exactly who this helps: “On behalf of the child in Philadelphia with a $1,000-a-month drug, or the older woman in L.A. who can’t afford her blood thinner—I’m going to thank President Trump. God bless you for having the guts to take on this industry.” To fix the system, Trump is demanding other nations finally pay their fair share—just like he did with NATO. “When President Trump said you’ve got to pay a little more—they came up. The same thing we believe will happen here.” For decades, Big Pharma got a free ride. That ends now. “Most people who’ve looked at this agree—it’s patently unfair.” In the next 30 days, the administration will meet with drug companies to negotiate new prices based on global benchmarks. “We’re going to be able to get the pharmaceutical industry whole—and finally pay the appropriate amount.” This is how you take on Big Pharma and win.

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89,008 görüntüleme • 1 yıl önce

CoreWeave CEO: The GPU Depreciation Debate is Nonsense Being Pushed by Short Sellers CoreWeave CEO Michael Intrator: “ My take on the GPU depreciation debate is that it's nonsense.” “It's a debate that is being brought to the forefront by some traders that have a short position in the stock and they're trying to talk down.” “Look, here's what we know when we buy infrastructure: we're a success-based company, right? We're a small company, on a relative basis, compared to the enormous companies that we're competing with.” “And so our clients come into us and they buy compute for five years, for six years. Our average contract is five years.” “So any commentary by anyone, either inside or outside of the industry, that this stuff becomes obsolete in 16 months or whatever nonsense they're spewing, it doesn't in any way match up with the facts on the ground.” “The fact on the ground is, they're buying it for five years.” “And my approach to this has always been, if people are willing to pay me for it, it still has value. Pretty simple way of approaching it.” “We use a six year depreciation. We believe that the GPUs will last in excess of six years, but we felt like that was a fair and reasonable approach to a technology cycle that's moving at this velocity.” ------------------------------------------ Our episode is sponsored by the New York Stock Exchange - a modern marketplace and exchange for building the future. It all happens at the NYSE 🏛 -

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Over the last five to six months, Morphware has entered a new phase of growth. Our roadmap was clear. New clients onboarded in April. UAE deal in Q3. Infrastructure scaling in Q4. Everything aligned exactly when it needed to. Today, multiple sites are under development. Each location is being prepared with proper wiring, transformer stations, cooling and all required infrastructure. This is not a temporary setup. This is long term capacity being built the right way. There is only one moment to scale correctly. We executed that phase. Now it is time to optimize. Supply chain management becomes critical at this level. Shipping new miners. Moving client equipment. Managing real world assets like transformers, containers and high voltage hardware. All of it needs to run smooth and fast. Our goal is simple. New sites must be plug and play. Clients connect to Morphware Power without friction. No delays. No custom fixes. One standard. One system. Because of our growth in 2025, we made a strategic decision. We will build our own mining and AI containers in Paraguay. No overseas shipping. No waiting times. No order limits. These Morphware containers will be fully integrated, branded and ready for deployment. This lowers base costs, improves margins and gives us full control over delivery speed. For new clients moving to Paraguay, we will offer the option to buy or rent these containers. Plug in. Power on. Start operating. That adds another revenue stream in 2026 and on top of that, it’s creating jobs for the locals. Scaling. Optimizing. Delivering. Morphware. $XMW

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30,676 görüntüleme • 8 ay önce