The best copywriter I know showed me his step-by-step process for designing an ad, and we recorded the entire thing. 10 minutes. 20 rewrites. Harry Dry

If you want the scoop on Harry's entire writing process, here's the full episode

@harrydry David, this is perhaps my favorite interview ever on YouTube. Every sentence landed. Watched it three times on Sunday. You need to release a course on how you prepare for these interviews

This one came on the back of insane levels of prep from Harry

Here’s the full clip on YouTube if you’d rather watch it there. In Harry’s words: “There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe word, piece-by-piece, ‘til it’s there.”

@harrydry That's me.

Seen more promo for this podcast than for the new premier league season 🤣

@harrydry Love this journey of the craft! Also made me think that the second column could read - DOUBLE conversion from 1% to 2% This would continue the theme of "double" or "twice" for checkboxes on both columns!

@harrydry This is brilliant!

@harrydry Really good

@harrydry I NEED to listen to this - thanks to the both of you for putting this together! I think it’ll help me tremendously 💪🏻📚