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The Chinese tech giant WeChat failed in Nigeria—even after spending billions. WhatsApp spent nothing. And won. Dayo Ayoade breaks it down: Culture beats code. A single ₦150K church campaign brought in 3.6M users—in one week

142,299 次观看 • 1 年前 •via X (Twitter)

10 条评论

Eche Emole 🅰️🌶 的头像
Eche Emole 🅰️🌶1 年前

Watch the Full Episode

Afolabi Kayode. K 的头像
Afolabi Kayode. K1 年前

@WhatsApp So crazy how marketing always boils down to simple things like User experience or culture. Once you understand the audience, selling to them becomes so easy

Nonskie 的头像
Nonskie1 年前

@WhatsApp This podcast came at the right time. Currently building something and will pay more attention to the social dynamics of the product. Thanks Eche and your team

NAIJA UGLIEST🐝♟️ 的头像
NAIJA UGLIEST🐝♟️1 年前

@WhatsApp Can you tag Dayo

Ikenna Victor 的头像
Ikenna Victor1 年前

@WhatsApp YouTube link pls

Eche Emole 🅰️🌶 的头像
Eche Emole 🅰️🌶1 年前

@WhatsApp

joseph anya 的头像
joseph anya1 年前

@DejiAnubi @WhatsApp this guy is a genius

genieNexxus 🦋 的头像
genieNexxus 🦋1 年前

@WhatsApp Then they came back unprovoked with Opay

MECS 的头像
MECS1 年前

@WhatsApp I became aware of this while building Reading Times. Aim at infiltrating the cultural and social lives of the targets. Anything else would be serious waste of meager resources. Cultural and Social life beats all.

Ekundayo 的头像
Ekundayo1 年前

@WhatsApp This podcast >>>> This episode >>>>> Episode with Obi Asika >>>>>> Again this podcast >>>>>>>>>>>>>

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