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The Chinese tech giant WeChat failed in Nigeria—even after spending billions. WhatsApp spent nothing. And won. Dayo Ayoade breaks it down: Culture beats code. A single ₦150K church campaign brought in 3.6M users—in one week
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@WhatsApp So crazy how marketing always boils down to simple things like User experience or culture. Once you understand the audience, selling to them becomes so easy

@WhatsApp This podcast came at the right time. Currently building something and will pay more attention to the social dynamics of the product. Thanks Eche and your team

@WhatsApp Can you tag Dayo

@WhatsApp YouTube link pls


@DejiAnubi @WhatsApp this guy is a genius

@WhatsApp Then they came back unprovoked with Opay

@WhatsApp I became aware of this while building Reading Times. Aim at infiltrating the cultural and social lives of the targets. Anything else would be serious waste of meager resources. Cultural and Social life beats all.

@WhatsApp This podcast >>>> This episode >>>>> Episode with Obi Asika >>>>>> Again this podcast >>>>>>>>>>>>>

