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The Chinese tech giant WeChat failed in Nigeria—even after spending billions. WhatsApp spent nothing. And won. Dayo Ayoade breaks it down: Culture beats code. A single ₦150K church campaign brought in 3.6M users—in one week

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Eche Emole 🅰️🌶

41,233 subscribers

142,338 просмотров • 1 год назад •via X (Twitter)

Новости и политикаФинансыНаука и технологии
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Комментарии: 10

Фото профиля Eche Emole 🅰️🌶
Eche Emole 🅰️🌶1 год назад

Watch the Full Episode

Фото профиля Afolabi Kayode. K
Afolabi Kayode. K1 год назад

@WhatsApp So crazy how marketing always boils down to simple things like User experience or culture. Once you understand the audience, selling to them becomes so easy

Фото профиля Nonskie
Nonskie1 год назад

@WhatsApp This podcast came at the right time. Currently building something and will pay more attention to the social dynamics of the product. Thanks Eche and your team

Фото профиля NAIJA UGLIEST🐝♟️
NAIJA UGLIEST🐝♟️1 год назад

@WhatsApp Can you tag Dayo

Фото профиля Ikenna Victor
Ikenna Victor1 год назад

@WhatsApp YouTube link pls

Фото профиля Eche Emole 🅰️🌶
Eche Emole 🅰️🌶1 год назад

@WhatsApp

Фото профиля joseph anya
joseph anya1 год назад

@DejiAnubi @WhatsApp this guy is a genius

Фото профиля genieNexxus 🦋
genieNexxus 🦋1 год назад

@WhatsApp Then they came back unprovoked with Opay

Фото профиля MECS
MECS1 год назад

@WhatsApp I became aware of this while building Reading Times. Aim at infiltrating the cultural and social lives of the targets. Anything else would be serious waste of meager resources. Cultural and Social life beats all.

Фото профиля Ekundayo
Ekundayo1 год назад

@WhatsApp This podcast >>>> This episode >>>>> Episode with Obi Asika >>>>>> Again this podcast >>>>>>>>>>>>>

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