The DHH Audience is Its Own Worst Enemy A Thread 🧵

The DHH audience is its biggest enemy. The moment a song blows up, people start hating on it.

Take Nanda Devi Express by Uniyal, for example. The EP dropped in August 2024 and did decent numbers, considering it was an underground release.

But only a handful of real hip-hop fans supported it—those who actually care about the culture. The rest? As usual, they ignored it because it wasn’t from KR$NA, Emiway, or MC Stan.

Now, one track from the EP, Vartmaan, was doing well, but it wasn’t viral. Then, six months ago, a girl named Shagun Verma made a reel on it. Suddenly, influencers picked it up, and the song blew up.

And guess what? The same DHH fans who ignored it earlier started hating on it. These are the same people who never cared about the track before but now call it “overhyped” and say things like, “It was good when DHH wasn’t mainstream.”

These so-called fans fail to see the bigger picture. That one viral reel gave Uniyal the recognition—and streams—he always deserved. What the DHH audience failed to do for an underground artist, Instagram reels did.

Even if 100 people discover a song through reels, maybe 80 follow the trend and move on. 10 might stick around for a while before losing interest. But at least 10 will properly get into hip-hop, explore more artists, and understand the culture.

People act like virality is a sin. In reality, it’s a tool. If used correctly, it brings in more listeners, more money, and more sustainability for artists who genuinely deserve it.

Instead of hating on everything that gets popular, why not appreciate that more people are being exposed to the culture? If an artist is finally gaining recognition, why does that bother you?

Who’s going to pay his bills—your so-called gatekeeping and fake superiority, or the royalties he earns from the streams he worked for?

Most of you “mUsiC eNtHuSiAsTs” don’t think long-term. You only care about your underground identity, built just to feel different.

If you truly cared about the culture, you’d support artists—not just flex about liking them before they got famous. Grow up. Give artists their flowers while they’re still here.

Let artist like Uniyal grow and kill the scene. don't sit like an insecure ;istner, playing songs in your asshole and not even farting a beat of it, thinking it will stink— while at the same time shitting all day from ur mouth and fingers online to hate when other listen.

This was just an example of recent times, the same shit happens with all the other underground rappers. END OF THE THREAD.

This thread belongs to @titsluffy and was written by him, his acc got shadow banned so I'm uploading it.

love the elements in this song