The Gifting Hour Do you know where to look? 👀 🎁 #TheGiftingHour

No Trans womxn of colour? I won’t be shopping at John Lewis ever again (not that I did in the first place). Do you know it’s #TransAwarenessWeek? You could’ve at least put a non binary in. Do better.

My sister passed away 10 years ago this month. Your ad has brought back many memories of Christmas' when I struggled to find the perfect gift for my sister, and how she always opened all her gifts before Christmas day.

Thank you for sharing your precious memory, 🎄✨ Your sister sounds like a beautiful person❤️

Well done John Lewis, this is how you do a true Christmas ad. Take a bow.

Thank you! We know how important it is to find the perfect gift for someone special 🎁 So pleased you loved our Christmas advert. #TheGiftingHour

Refreshingly good...bravo..

Thanks for your support, Jonny ☺️ - Nicola

Are all the blokes down the pub ? Rightly so

The story of a sister looking into her heart and soul to find the perfect gift works really well for this story. Our story centred on a young boy last year, so we like to have a balance across our ads. - Lydia

6/10. Very well done for resisting being woke, sexist and racist like the @BootsUK advert is. I am not sure I get it and it’s confusing but at least it feels like a Christmas advert. Shame you didn’t follow through on the Narnia theme as I thought you were going to at the start.