The guy is stupid good😭🔥

STUPID GOOD was 100% accurate. Thanks for sharing!

Sure thing!

Dude is a genius

Too real

Allan is gonna be fine. Hes a professional. He has phenomenal work and is for sure top tier in the industry. He be ok.

Very true

47 is hard to read Citi looked better before the new version is too narrow Making the 2 the logo isn’t smart because what happens with switch 3? You keep changing the logo for the numbers? No the original logo is simple and memorable.

His Citi logo loses the identity of the brand and relies far too heavily on a gimmick. The umbrella was never meant to be the dots of the Is

I hate every one of this guy's rebrands

He has taken over my TikTok fyp. Allan way of explaining logo concept is just unique and easy to understand.

To be honesttt

That new Citi logo looks horrible

These logos suck. Not memorable at all

While you’re here check out my page for more of my works, im a digital artist, designer and illustrator, follow me If you fancy these things too.

Mocking the first symbol with the Yankees logo sold me for the 4th time

Crazy creative stuff

I don't know what y'all looking at but his rebrands are not good

the first and third were nice but the citi logo is a no go. Looks very squashed

Seems @AllanPeters hasnt posted in a while.

@AllanPeters Yeah on x He posted this yesterday on his insta

Stupid is right.

I don’t know about the anagram... (´47). I think it’s hard to read quickly. You have to take your time, and that’s not good for brands. It needs to be easy to read without any complications, although it does kinda look like a questionable WWII symbol. The other ideas are better.

the idea of the 47 logo is good! but could look too "corporate". The citi logo is totally the opposite, it totally changed the identity for bad. Now it looks like a church or a tombstone seller. Also, there's no reason to shape it like a heart, its a financial institution.

the citi logo change was terrible... the aspect ratio was way off. and the NDS2 logo is 100% fine.

Wait, you don't know him? Allan is nobody's mate oh! Forget all the controversy that made him look like a rookie. He's freaking good!

Bruhh i had no idea who he was before all this

His logo book is great too

Повезло что не 4477.)

I HATE that Citibank logo, sorry

I love how deeply explained this is

I know rightt

So the issue with that 47 logo is that it's a fucking wolfsangel, look it up, and it's heavily associated with Nazi iconography. Like, it's yoo bad, but imagine you have a cool company with SS name and decide to use sig runes.... yeah.

Allan Peters (@AllanPeters) is a Minneapolis-based American graphic designer, branding specialist, logo expert, and author.

1. Can't get out of my head how much he looks and sounds like Eobard Thawne 2. He's crazy good 3. BUT, my favourite work is actually the stuff that fails, because that is when we learn the most about his process. 4. Now that I showed you Eobard Thawne, you can't unsee it.

Na I love their logo. @47 NEVER CHANGE!

These are horrendous lol everything wrong with modern brand logos in one video.

@ImTooMuch Honestly, only really like the switch 2 logo

Citi looks too smushed. He is, however, excellent

imho, he's a bit over rated

This approach looks good on paper but imo the 47 Brand and Citi rebrand literally lose their personalities.

no switch 2 logo is as ghud as it is ur logo is confusing

@PacketFreedom Trump can use that 47 for his Presidency.

Very good