The MOST asked question so far : how do I find winning creators for Focus Tree 🌱 ? I explain everything in this workshop 👇

trying raw video format for the first time here - let me know in the comment below if you found it useful ✍️♥️

Last Quarter for @hexclad my team generated 74 Million Organic impressions, the best part? This is 7 X what we did last year, and it was all through free product. Here's some thought on how we accomplished this. #1 Compounding Impressions Compounding impressions is the 8th wonder of the world. We have been doing influencer outreach for nearly 3 years now. We started in chef creators as the target demo and only expanded outward from there. The same creators who posted 3 years ago are posting now. It's a beautiful thing when you have a great product. #2 Inbound 3 years ago Hexclad didn't have the reputation it does now. As Hexclad's credibility has grown, so has the amount of creators who want to work with them. Our optin rate on outreach is SUPER high, as well as the amount of creators applying on their own. #3 Product Use Cooking is hands down the best category to run influencer marketing. The pans, aprons, hexmills etc are all things that can easily be included in every post for creators posting Recipes. It's not uncommon for the average creator seeded to post 7+ times. This is just a better set than sending another face moisturizer.

@focustree_app this workshops > any marketing class

@focustree_app thanks 🙏

@focustree_app Thanks! I think you mentioned once that you use VPN trick to find such Influencers outside USA and Europe - can you tell, please? Or do you find them without any VPN settings and stuff like that?

@focustree_app Thank you so much for sharing the sauce. This vid helps so much. You rock!

@focustree_app glad I could help

@focustree_app This is awesome. Thank you 🙏 I’ve been in mobile apps forever, but new to B2C. I feel old AF doing B2C in 2025 lol

@focustree_app Getting back on the horse 🐎

@focustree_app You're the goat for this man. Know it

@focustree_app Great stuff! Thank you 🔥

@focustree_app Happy I could help

@focustree_app @growthterminal save thread

@focustree_app Hi Laurent, that was very insightful. I have two questions: 1. You mention talking head vs faceless, but don't expand on it. Which one do you prefer and why? 2. When working with creators outside of the US and Europe do you find it drives more traffic to Android vs iOS?

@focustree_app 1. I prefer faceless 100%. Easier to copy from one creator to another. Cheaper as well. You squally do talking head when you need high trust (for banking app etc) 2. iOS (US & Europe)

@focustree_app @growthterminal save thread

@focustree_app This so handy thank you

@focustree_app do you care about the creator's audience country percentage and check if they have good USA audience? or it does not matter?

@focustree_app Hey how do you send over contracts is it docusign? and what should you put inside the contract

@focustree_app gold 🔥

@focustree_app Very cool and helpful. What's the price range usually between "bof" to top?

@focustree_app Thank you, sir! I created an extension following your method to find creators easily