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The “MYOUI MINA MARCH” Dance Challenge has officially hit 1 BILLION Views 🎉 Making it one of the Most Popular K-pop dance challenges in History across any platform ❗️ Nearly 100K creators have participated, spanning the entertainment industry, from Chinese Top celebrities like Zhao Lusi and Bai Lu to... show more
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![대통령님, 뉴진스- 하이브 이슈를 봐주십시오 [English Transcript] Mr. President, please take a closer look at the issue between NewJeans and HYBE. This video does not simply address a dispute between one company and one artist team. It deals with nationally significant issues... the structure of the cultural industry within the K-pop creative ecosystem, the way power operates, how public opinion is shaped, and the transparency of democracy itself. That is why this video may be somewhat lengthy, but I sincerely ask you to watch it until the end. The key messages I want to convey are organized as follows: 1. Why the State Must Pay Attention to K-pop Industry Issues K-pop drives domestic demand, exports, and tourism. Alongside semiconductors and defense, it is a strategic industry led by the next generation, a core field that the nation must protect and foster. Therefore, the government needs to inspect the health and structural problems of the K-pop creative ecosystem. 2. Why the Government Must Pay Attention to the NewJeans–HYBE Case (Reason 1) The new direction that Min Hee-jin and NewJeans have shown in K-pop represents a healthy production model centered on respect for artists and the creative process. This could become a turning point for improving the problems in the current K-pop system. (Reason 2) This is not merely an issue involving one team. It is a case that exposes how structures of power suppress and exclude creative agents. To ensure the sustainability of the entire cultural and industrial ecosystem, this needs to be examined and addressed. (Reason 3) The way this situation has been handled, through media influence, legal maneuvering, and alleged manipulation of public opinion, raises issues that go beyond this industry and are directly tied to the principles of fairness and democracy. Therefore, a special audit of the company is necessary for the sake of the public interest. 3. Comprehensive Proposal: This is not a trivial internal conflict within one company. It exposes structural problems in the K-pop industry and holds the potential to change its future. Moreover, it could become a symbolic turning point that brings about meaningful structural change in Korea’s cultural and industrial landscape. Please, take the time to listen until the end. This video was made independently and conscientiously, with no personal or financial interest, out of concern for Korea’s cultural and industrial development and national competitiveness. So please, I ask that you take the time to listen until the end. This video was made independently, without any private interest, and with a sincere concern for the development of Korea’s cultural industry and national competitiveness. Why the K-pop Industry Deserves National Attention Mr. President, you have emphasized revitalizing the domestic economy as a national priority. K-pop does precisely that, it stimulates exports and tourism, invigorates small businesses and local economies, and supports livelihood industries. The economic ripple effect of the K-pop industry can revitalize entire regions, from restaurants, souvenir shops, and accommodations to transportation, shopping, performances, and exhibitions. While public support funds only redistribute an existing domestic pie, growth in industries like K-pop that reach global markets expands the pie itself. K-pop also creates value from nothing, with far fewer geographic or geopolitical constraints than manufacturing, and generates steady global revenue. As a brand, K-culture has unique global competitiveness and irreplaceable differentiation. Moreover, as a nation in a key geopolitical position, the more South Korea is recognized culturally and attracts visitors, the stronger its hand becomes in diplomacy, trade, and security negotiations. 4. The Need for New Generational Leadership And in a rapidly changing global era, South Korea’s future depends on young creative talent, those who can’t be constrained by the old frameworks of industrialization. K-pop, as a youth-led, globally competitive field, symbolizes this new future. Therefore, K-pop should be protected and developed just like semiconductors or defense industries, with government support to ensure a healthy and sustainable ecosystem. 5. Why NewJeans and Min Hee-jin Matter You may ask: To what extent should the government intervene? You once said that in the arts, where politicians may not fully grasp the nuances, it is essential to listen to skilled professionals who have proven results. Min Hee-jin is one such professional. From her start as a junior employee at SM Entertainment to becoming an executive, she demonstrated unmatched ability to connect artistic vision with popular success, without a single failure. At ADOR, with only around 16 billion won of capital, she achieved over 190 billion won in sales within two years, proving that artistic value can translate into economic value. Most importantly, she refused to exploit unethical industry practices like album bulk-buying. Instead, she built NewJeans to show that art itself can be profitable, proving that honesty and creativity can coexist in business. 6. A Healthier Model for Artist Treatment Under her leadership, artists were treated with dignity, provided good housing and supportive environments, invited to her home, encouraged to study art and participate in songwriting, and even paid promptly within two months of debut. When ADOR achieved major success, NewJeans members received tens of billions in settlements, unprecedented in K-pop. She never exploited fan loyalty for profit. Even if fans could afford only one album, she ensured it was worth their money, offering honest, high-quality content. This proved that true profit in K-pop can come from the artistic value itself, not from manipulative marketing. It showed a path toward ethical, sustainable growth for K-pop. Therefore, please, give Min Hee-jin and NewJeans a chance to work together again. At the very least, hear what they have to say about K-pop. And as for HYBE, there must be an audit equivalent to a special investigation. 7. The Mechanism of Power that Suppresses Creativity In April 2024, NewJeans’ global popularity was explosive, topping Billboard and Spotify, reshaping girl-group trends, and breaking Guinness World Records. Without any world tour, they achieved over 100 billion won in revenue through music alone, surpassing even the early growth rates of BTS and BLACKPINK. Yet, at the height of this success, HYBE raided ADOR’s offices, dismissed CEO Min Hee-jin, and dismantled the creative foundation that built NewJeans. This not only destroyed one team’s future but also dealt a severe blow to Korea’s cultural competitiveness. HYBE’s public reason? That Min Hee-jin tried to take NewJeans independent. But given that HYBE owns 80% of ADOR’s shares, such independence was structurally impossible. The true goal appears to have been to strip Min of her authority and seize control of the creative process. After her removal, the core creative staff who built NewJeans were fired or pushed out. Suspicious internal financial transactions followed. The pattern matches what we have seen before in HYBE, talented creators producing success, only to be marginalized once their results can be absorbed by corporate power. 8. The Pattern of Power and Control within HYBE In previous cases, key developers and creators were pushed out as HYBE’s management centralized around one man, Chairman Bang Si-hyuk. After public listing, HYBE expanded aggressively through acquisitions, and the CEOs of those subsidiaries were later removed. The same pattern repeated with Min Hee-jin and ADOR. And in all this, the creative value, the art itself, was disregarded. No healthy company destroys its most successful creative division. This is abnormal, and therefore demands scrutiny. The courts may hesitate to intervene, since rulings could affect corporate precedents, but that is exactly why state-level oversight is needed. K-pop is a national asset, and if a leading K-pop company makes such abnormal decisions toward one of its most promising teams, the state has ample reason for a public audit. 9. The Need for Transparency in Media and Judiciary HYBE’s pattern involves media manipulation, legal intimidation, and organized online smear campaigns. Comparing reports over the past year reveals clear imbalance, suggesting external influence on editorial direction. Thus, media reform to ensure fair reporting is needed. Judicial and public-opinion manipulation must also be examined. Cases of coordinated comment attacks on lawmakers who criticized HYBE during the 2024 National Assembly audit indicate possible “comment factory” activity, systematic online operations that distort public opinion. If such manipulation exists, it is a grave threat to democracy itself. When power can distort truth through money and media, neither creators, workers, nor consumers can be fairly evaluated. Auditing HYBE could expose how such systems operate, not only protecting K-pop, but preventing similar abuse in politics and other industries. 10. Broader Implications for Korea’s Future Industries This is a matter of principle. In every industry, from AI to manufacturing, progress depends on fair competition, respect for skilled practitioners, and merit-based leadership. When leadership is earned through competence, industries thrive; when it is preserved through privilege, they decay. Korea’s rapid development has produced entrenched interests without fair verification of ability, a structural problem visible across industries. And when the leading company in such a vital cultural field behaves this way, the state must intervene. Good leaders and companies that value authenticity, fairness, and creativity should be given the opportunity to set the new standard. Min Hee-jin and NewJeans demonstrated that possibility in K-pop. Only when merit-based, ethical companies lead can any industry, including K-pop, achieve sustainable and healthy growth. A strong, fair industrial foundation is the prerequisite for a truly sustainable welfare state. That is the responsibility of government. 11. Final Appeal Mr. President, the NewJeans–HYBE issue is not just an internal dispute. It is a test case, whether Korea will continue allowing power to suppress creativity and absorb others’ achievements, or whether it will set a new standard for fairness across industries. Please give Min Hee-jin and NewJeans the opportunity to work together again. Please listen to the voices of artists who have built the true value of K-pop. That voice can become the driving force for Korea’s future. To all viewers This channel is not monetized and holds no vested interests in any party. I speak not as a fan of any group, but as a citizen who loves this country and wishes for Korea’s cultural and industrial future to grow in the right direction. I know my perspective may not always be correct. If there are misunderstandings, I welcome correction with evidence. But if this message carries even a grain of truth, if it sounds fair and meaningful, then please help deliver it to those who can make change, including the President. Somewhere around you, a friend, colleague, family member, or even your local hairdresser, there may be someone who can understand and act. This voice may be minor, it may soon fade, but if even one more person begins to think critically about these unjust structures, that awareness can gather and become the power to build a better society. ------ Watch the video on youtube:](https://image.24vids.com/tw-1988800071459303570/amplify_video_thumb/1988799922242777088/img/E99U6ANaPUK7g93n.jpg)
![[KBS News] "18.7 billion won for two photos?"... Is this the extent of K-pop star influence? [Issue Money] 👩🏻 The first keyword is ‘18.7 billion won’ for 2 Instagram photos. This seems to be referring to Instagram, a popular social media platform among young people. But whose photos are worth nearly 20 billion won? 👤Yes, the Gyeongju APEC Summit opens this week. Ahead of the opening of this super stage for global trade, diplomacy, and security, we've compiled a numerical analysis of the influence of K-pop stars who are elevating Korea's status. While there are likely many stars who will only be briefly mentioned, BTS member V was selected as the star with the highest single post value among global singers. Global influencer marketing platform Lefty calculates and reports the social media influence of global celebrities by cost. According to an analysis of earned media exposure value ( EMV ), two photos posted by BTS member V while attending the Celine show at Paris Fashion Week earlier this month generated a shopping 18.7 billion won in promotional impact. For a singer group, it's the highest media exposure value globally, and third overall. 👩🏻That's a staggering amount. Does this refer to the amount received through a contract with a specific company for Instagram exposure? 👤 What's more surprising is that it's not. This index only analyzes posts that stars upload on their own initiative, without a separate contract. Of course, since they work as brand ambassadors or models for various brands, it's not completely irrelevant, but at least posts posted according to contracts are excluded from the calculation. Exposure value is calculated by multiplying the number of impressions by the value per impression, converting things like clicks, mentions, and views into monetary value. It comprehensively reflects factors such as the content's reach, user engagement, and brand exposure. BTS's V has nearly 70 million Instagram followers, which means he outnumbers the population of most countries. Even a single view and spread by these followers would have the same effect as a global advertising campaign. 👩🏻BTS influence is undeniable 🔗](https://image.24vids.com/tw-1982607072832430132/amplify_video_thumb/1982606873623699456/img/XqcY37NldkanRXAN.jpg)
