The next generation of Apple Intelligence powers an entirely new Siri: making the apps and experiences you rely on across iPhone, iPad, Mac, and Apple Vision Pro more personal and helpful than ever.

would love to have it available for my iPhone 16 Pro Max, which was built from the ground up for AI, as promised

Siri Siri AI Apple Intelligence Which name is it? I don’t even know what to call your products anymore. The fact that the names are confusing just shows that the entire company is confused.

Apple used to stand for innovation, simplicity, and art. Now it’s all corporate slop created by middle managers. Siri AI? You actually added to the name to inject “AI” in it? Do you really think people are going to go to a Siri AI App™️ and say the term “Siri AI™️”?

You couldn’t just leave it as siri, siri AI is so tacky

Tim thank you for this amazing product announcement I can’t wait for my Apple Intelligence powered iBidet

i will miss you tim

Not coming to the EU is a massive fail!

It was really painful to watch Apple WWDC this year. What happened @Apple ?!!!

Apple right now:

Apple iphone is a surveillance nightmare with Israeli surveillance software ripping every nook and cranny

Unfortunately my new iPhone transcribes my dictation about as well as my pet rock. You guys need to fix Siri.

You know what would be awesome, Tim? If the @Apple Watch Ultra that I bought for $900, didn’t lose software support after THREE YEARS?!?!

Six hours nineteen minutes right ascension, fourteen degrees fifty-eight minutes declination... No innovation…

my god. please fire the marketing department or agency responsible for this. this was such an horrid video.

Apple nowadays: One more thing… ..but in one more month

Oh? Will Siri actually answer my questions and not throw worthless web results at me? Better yet, just let me integrate it with my local Hermes Agent instances, then it’ll be useful.

Can't wait for my new monthly subscription charge. Wonder if the new Siri Ai was programmed to tell everyone that they are out of cloud space so they all need to up their monthly cost.

iPhone AGI should be the real next leap. When is Apple dropping iCode for vibe coders? 🤪

Apple isn't trying to build the loudest AI chatbot; they are building the most deeply integrated OS-level coordinator. On-device privacy combined with ecosystem-wide orchestration is exactly how you bring AI to the masses safely. The next era of Siri looks phenomenal. 🎯

Sorry Tim, too much gaslighting. Craig’s Hairspray Can’t Hide Apple Intelligence’s 12GB and iCloud+ Catch. Apple Intelligence comes in tiers. You’re screwed if you don’t have a 12GB iPhone/iPad. In other words, an iPhone 17 Pro or M4/M5 iPad. And Siri? That’ll cost you an iCloud+ Subscription now. #AAPL $AAPL

Will users be able to turn this off?

Brother, not supporting a 3 year old watch is nasty work

Why not on my iPhone 17, Tim? Isn’t that what you told us when you sold these phones to us?

Gemini sucks. You threw away a ton of brand value by partnering in AI with the anti-privacy woke creeps at Google.

Tim, Apple should have deleted the “Siri brand” for “the next generation of Apple Intelligence”. Siri carries too much negative baggage from the past. The name ‘Siri’ does not inspire innovation; it's a relic from the past that never delivered on its promise. A fresh and exciting new AI brand would have wiped the slate clean, an opportunity lost!

I'm a big fan of Apple and Tim Cook, but why in the hell are y'all SO far behind with AI? So far behind that you're forced to use a competitors model. Heads should be rolling within the Apple leadership ranks...

Steve Jobs would be furious with the direction apple is going. No innovation, nothing. Apple ai Siri intelligence personal assistent or whatever

You are several generations behind. It's better to just buy a service from a real AI company and be done with it.

my relationship w chat gpt is already too deep lol 😂

Every "new Siri" announcement hits different when you remember the last five "new Siri" announcements. Hoping this one's different. Genuinely.

@grok is Google Gemini doing the heavy lifting?

Genial y elegante 😳

Have you guys just ran out of actual good ideas? Tim this is the stupidest thing I’ve ever fucking scene. And you’re making the new iPhones outta Israel? FUCK APPLE