The NFL is close to implementing an optical tracking solution to measure first downs 👏

P.S. I did a much more detailed breakdown of this in my newsletter last week. So, if you enjoy learning about the business and money behind sports, join 129,000 others by signing up through the link in my bio.

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I wonder what made them decide to do this 🤔

Nike has similar RFID chips in their products (the price tags) that allow employees at Nike stores to easily find products

Why what happened?

This would have been great to have… then the Bills wouldn’t have been ripped off.

I'm surprised this took this long 🙇🏾‍♂️

@bostonradio Won’t be implemented until the Chiefs win 3 more Super Bowls. It’s in the script written by the boys at 345 Park Av NYC!

Surprising it's taken this long to implement.

This is great news Joe, but why didn't they impliment this earlier? It seems like it took obvious Referee bias favoring the Chiefs for the NFL to release this information. They should have had this in place already, as this tech has been available for a decade or more. Thanks!

Much needed!