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Things I would NEVER do as a marketer in 2026. I would never build my entire visibility strategy around one algorithm. I know the advice you’ve been given: “Pick one channel. Master it. Then expand.” It’s not terrible advice, but it’s not how people actually interact with brands online.... The same person might discover you on Google in the morning, watch you on TikTok at lunch, and ask ChatGPT about you that night. Pick one channel, and you’re invisible everywhere else they’re looking. But simply being present everywhere isn’t enough. If your YouTube channel talks about one thing, your Instagram talks about another, and your website barely explains what you do, search engines and AI platforms cannot clearly understand what you should be known for. Instead, choose the topics you want your brand to own and reinforce them across the internet. Answer the same important questions through videos, articles, social posts, interviews, and your website. The format can change, and sometimes the exact same video can work across multiple platforms, but the expertise you are reinforcing should stay consistent. Then follow the signal. Your analytics show which topics and platforms are driving attention. Ubersuggest’s AI Search Visibility shows the piece most marketers cannot see: how often your brand appears across ChatGPT, Gemini, and AI answers and where competitors are showing up instead. The goal is not to post everywhere. The goal is to become impossible to miss whenever someone searches for the problem you solve.show more

Neil Patel

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10,568 次观看 • 19 天前 •via X (Twitter)

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Your social posts used to die in 48 hours. But Google… just changed everything. Now you can connect your social media profiles with your Google Search Console, just like you do with your website, you can see which posts show up in Google, which keywords they rank for, and how many clicks they drive. And that flips the entire ROI of social content. Because a post in your social feeds peaked in a day or two. Then it's gone. But then that same post ranking in Google can keep working for months. And the thing is Instagram content has been indexed in search for about a year now. But you just couldn't measure any of it. Now you can. So I’m telling all clients to create content around questions people are actually typing into Google. I use AnswerThePublic for this. Type in your topic, and it shows every question your audience is asking. Then answer one question in every piece of content you create. Because now, every post has the potential to become more than a social post. It can become a measurable search asset that keeps bringing you attention, traffic, and customers long after you publish it.

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LinkedIn just started hiding AI-written posts. And their system catches them 94 percent of the time. But the answer is NOT to stop using AI. They announced this in May. If your post sounds like everyone else's, it doesn't get deleted. It just stops spreading. Your followers see it. Nobody new ever does. They're even flagging the way AI writes. Sentences like "it's not this, it's that"? Flagged. But most people missed one line in that announcement: using AI to HELP you write is totally fine. You just have to make it sound like you. Here are 2 things you can do: One, give your AI your own stuff. Upload your old posts, your client results, your stories, your data, your transcripts. Now instead of pulling generic advice off the internet, it's writing from YOUR experience. In your voice. Two, write about what people care about RIGHT NOW. I check AnswerThePublic to see the exact questions my audience is typing in this week then I write about those. The more you sound like yourself and talk about real problems people face, the more people will want to hear what you have to say.

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Jordan Peterson on how to easily overcome social anxiety: 1. Social anxiety is not shyness. When you walk into a social situation, your brain registers it as a dominance hierarchy that is judging you. A negative judgment means low status. Low status interferes with everything your biology cares about. You are not being irrational. You are being evaluated by something that feels like nature itself, and your nervous system knows it. 2. Telling an anxious person to stop thinking about themselves does not work. You cannot tell someone to stop thinking about something. They get caught in the loop. Stop thinking about a white elephant. white elephant. white elephant. The instruction makes it worse. The only way out is to give the brain something else to do. 3. The actual solution is to look at other people. not glance. Genuinely look. Watch their face. Track what they are thinking. The moment you focus outward, your automatic social mechanisms engage, and the awkwardness dissolves on its own. You cannot be socially calibrated and self-focused at the same time. Attention can only go in one direction. 4. When speaking to a group, never try to address the group. It does not exist as a thing you can talk to. Find one person, look at them directly, and talk to that person. They will reflect the entire room back to you because everyone is entrained to the same social signal. If you can talk to one person, you can talk to anyone. 5. The eye at the top of the pyramid, the thing the Egyptians worshipped as Horus, is attention itself. What you pay attention to determines everything. The most important thing to look at is whatever your instincts flag as slightly wrong or off. That is where the real information is. Your enemies are useful for the same reason. They will tell you things about yourself that nobody else will, and occasionally one of those things will be accurate.

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Yasmine Khosrowshahi

127,749 次观看 • 2 个月前

"You can either produce excellence or you can avoid criticism. But you cannot do both of those. The reason that you don't have certain excellence that you want is because you are afraid of getting criticized. You are afraid of the judgment that comes with it. You are afraid of standing out. You are afraid of being alone. You are afraid of people looking at you. You are worried about what people think of you. There are 2 categories of things in this world: 1) Things that are up to you 2) Things that are not up to you Which category does your reputation sit in? Your reputation is not up to you. I'm the one who associates your reputation with something, not you. You just do things. What's up to you? How you act. Your decisions. Your actions. That is up to you. Your reputation is not up to you. Here's how I know that: You all have a reputation about me and it's not in my control. I get to say and do whatever I say and do up here. I am in control of saying it. I am in control of doing it. The moment words leave my lips, who has control over what is done with those words? You! You are in control of what you think of me. And there's no way everybody in this room is going to think the exact same thing about me. No way. When it comes to exceptional, what we've got to understand is you can spend your whole life trying to avoid criticism and earn reputation, and it still won't be in your control. We can waste a lot of time missing out on excellence we could have been producing if we were just simply LESS trying to engineer what we wanted other people to think about us."

"You can either produce excellence or you can avoid criticism. But you cannot do both of those. The reason that you don't have certain excellence that you want is because you are afraid of getting criticized. You are afraid of the judgment that comes with it. You are afraid of standing out. You are afraid of being alone. You are afraid of people looking at you. You are worried about what people think of you. There are 2 categories of things in this world: 1) Things that are up to you 2) Things that are not up to you Which category does your reputation sit in? Your reputation is not up to you. I'm the one who associates your reputation with something, not you. You just do things. What's up to you? How you act. Your decisions. Your actions. That is up to you. Your reputation is not up to you. Here's how I know that: You all have a reputation about me and it's not in my control. I get to say and do whatever I say and do up here. I am in control of saying it. I am in control of doing it. The moment words leave my lips, who has control over what is done with those words? You! You are in control of what you think of me. And there's no way everybody in this room is going to think the exact same thing about me. No way. When it comes to exceptional, what we've got to understand is you can spend your whole life trying to avoid criticism and earn reputation, and it still won't be in your control. We can waste a lot of time missing out on excellence we could have been producing if we were just simply LESS trying to engineer what we wanted other people to think about us."

Brian Kight

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Google just gave away the real secret to showing up in AI answers. And honestly, it contradicts a lot of the viral vidoes you’ve been watching. Because Google basically said: stop obsessing over tricks like llms.txt, PerfectSchema, and all these technical hacks people are trying to sell you. That’s not what gets you cited. Here’s what does. AI doesn’t need to cite generic content. If your article says the same thing as everyone else, the AI can answer the question without you. But if your content has something original. A real test, a number you measured, a customer insight, a process you actually use, now the AI has a reason to reference you. That’s the difference between commodity content and non-commodity content. But here’s where most people get stuck. They don’t know what to create first. That’s why tools like AnswerThePublic are useful. You can see the real questions people are already asking around your topic, then use those questions as the starting point. But don’t just answer them generically. Add something only you know. Your data. Your experience. Your customer conversations. Your examples. Because in the AI era, the goal isn’t just to write content. It’s to become the source AI wants to cite.

Google just gave away the real secret to showing up in AI answers. And honestly, it contradicts a lot of the viral vidoes you’ve been watching. Because Google basically said: stop obsessing over tricks like llms.txt, PerfectSchema, and all these technical hacks people are trying to sell you. That’s not what gets you cited. Here’s what does. AI doesn’t need to cite generic content. If your article says the same thing as everyone else, the AI can answer the question without you. But if your content has something original. A real test, a number you measured, a customer insight, a process you actually use, now the AI has a reason to reference you. That’s the difference between commodity content and non-commodity content. But here’s where most people get stuck. They don’t know what to create first. That’s why tools like AnswerThePublic are useful. You can see the real questions people are already asking around your topic, then use those questions as the starting point. But don’t just answer them generically. Add something only you know. Your data. Your experience. Your customer conversations. Your examples. Because in the AI era, the goal isn’t just to write content. It’s to become the source AI wants to cite.

Neil Patel

16,728 次观看 • 1 个月前

You guys are NOT gonna like what I have to say about networking, but I’ll say it anyway… Billionaires still don't hang out with brokies. You might think that’s obvious, and you might be wondering: “Okay Ryan, so what? What does this mean for me?” It means you CAN’T: - Hack your way into the right rooms. - Proximity your way to success. - Get into the room and then become the person you want to be You become the person you want to be, and THEN you find yourself around the people you want to be around. I know that's not what you want to hear. You want the shortcut…the secret “networking hack” that changes everything and gets famous people returning your DMs. But that’s nothing short of a fantasy, my friend. You should do the things that earn you the right to hang out with the people you aspire to be. Build something real… Get profitable... Solve hard problems... Document your wins and your losses… Stop trying to get invited to the table. Instead, build a table worth sitting at. Then the right people will find you.

You guys are NOT gonna like what I have to say about networking, but I’ll say it anyway… Billionaires still don't hang out with brokies. You might think that’s obvious, and you might be wondering: “Okay Ryan, so what? What does this mean for me?” It means you CAN’T: - Hack your way into the right rooms. - Proximity your way to success. - Get into the room and then become the person you want to be You become the person you want to be, and THEN you find yourself around the people you want to be around. I know that's not what you want to hear. You want the shortcut…the secret “networking hack” that changes everything and gets famous people returning your DMs. But that’s nothing short of a fantasy, my friend. You should do the things that earn you the right to hang out with the people you aspire to be. Build something real… Get profitable... Solve hard problems... Document your wins and your losses… Stop trying to get invited to the table. Instead, build a table worth sitting at. Then the right people will find you.

Ryan Deiss

59,722 次观看 • 9 个月前

Naval Ravikant’s checklist for starting a company “The most important thing is there are no formulas. At the end of the day, you have to do what you love, and you have to do it even though people tell you it’ll never work. But that being said, if there was a formula [for starting a company], I would put it something like this.” Naval started seven companies before AngelList and this is the checklist he recommends running through before starting a startup: 1. Pick a great cofounder. This is most important: “You can do a company on your own, but it’s like you can raise a child on your own, but you probably shouldn’t. You need someone who’s going to be there with you.” This has it’s own checklist. Your cofounder should be: a. Very high intelligence (”hopefully they make you feel dumb, or they’re not smart enough”) b. Very high energy (”They should be extremely hardworking. A founder is someone who never has to be motivated. You should not have to be telling them to do their job.”) c. Very high integrity. (”a smart, hardworking crook who’s going to cheat you is the worst kind of person to be paired up with.”) 2. Pick a very large market. “Notice I don’t talk about the idea. I think ideas are almost irrelevant… The more important thing is that you pick a large space that you’re knowledgeable and passionate about. And then you will figure out what the right thing to do within that space is.” You want to be able to say to investors: “This is a space where there’s a huge market. I’m really knowledgeable and passionate about it. Here’s the great person that I have doing it with me. And here’s the minimum viable product that we have built. That will show that we can test in the marketplace… You iterate until you get to product/market fit… And then you go and you raise money from people you trust. And you use that money to scale.”

Naval Ravikant’s checklist for starting a company “The most important thing is there are no formulas. At the end of the day, you have to do what you love, and you have to do it even though people tell you it’ll never work. But that being said, if there was a formula [for starting a company], I would put it something like this.” Naval started seven companies before AngelList and this is the checklist he recommends running through before starting a startup: 1. Pick a great cofounder. This is most important: “You can do a company on your own, but it’s like you can raise a child on your own, but you probably shouldn’t. You need someone who’s going to be there with you.” This has it’s own checklist. Your cofounder should be: a. Very high intelligence (”hopefully they make you feel dumb, or they’re not smart enough”) b. Very high energy (”They should be extremely hardworking. A founder is someone who never has to be motivated. You should not have to be telling them to do their job.”) c. Very high integrity. (”a smart, hardworking crook who’s going to cheat you is the worst kind of person to be paired up with.”) 2. Pick a very large market. “Notice I don’t talk about the idea. I think ideas are almost irrelevant… The more important thing is that you pick a large space that you’re knowledgeable and passionate about. And then you will figure out what the right thing to do within that space is.” You want to be able to say to investors: “This is a space where there’s a huge market. I’m really knowledgeable and passionate about it. Here’s the great person that I have doing it with me. And here’s the minimum viable product that we have built. That will show that we can test in the marketplace… You iterate until you get to product/market fit… And then you go and you raise money from people you trust. And you use that money to scale.”

Startup Archive

36,050 次观看 • 1 年前

Sometimes I sit and look around without blinking, trying to understand how everyone's mentality works or how one person comes to feel inferior to another. Although I spend hours analyzing everyone's behavior and way of communication, I cannot realize the superior way of thinking of some people. Why do they think they are superior to others or why do they show ignorance and criticism towards individuals who, in terms of mentality and humanity, are perhaps much more developed than them? But no one can explain the way of thinking of those around. However, I would like to give my opinion about each kind of individual involved in such a conversation. For those who think they are superior to others... Take a break from your daily lives to look in the mirror without the mask you wear daily in front of others. Look closely at yourself without embarrassment or prejudice and analyze every element of your life that makes you who you are. Ask yourself if the way you treat others would you like to be applied to you. Think before you open your mouth and criticize, nobody and nothing is perfect in the world. Look and think before you speak and accuse. Those who think they are inferior I tell you this.... Look carefully in the mirror and see the beauty that defines your existence. Not the clothes, not the money, not the social status, not the nationality, not the physical appearance, not the years of advanced education, not the social life and not the profession you profess will make you beautiful and wonderful. But your humanity and soul show who you really are and how valuable you are. And you don't have to be important for someone else, be important for yourself, for your happiness, for your future, for what you believe and what you love. Love yourself before you love anyone else, accept your own flaws and love what you stand for. You are perfect exactly as you are, look and love what you see in the mirror because that reflection is the definition of the beauty of the soul and the uniqueness that you possess. Be yourself and learn to love what you stand for, you are a star that shines forever. Army no one knows what tomorrow will bring and no one can change what yesterday was but I what I can say is that we can all live today, live in the moment and enjoy every day like is the last one. With no regrets or resentment, no hatred or sadness but just a smile, a smile so bright that will melt even the coldest heart. Be yourself, love yourself ❤️ Because I love you 🌹

Sometimes I sit and look around without blinking, trying to understand how everyone's mentality works or how one person comes to feel inferior to another. Although I spend hours analyzing everyone's behavior and way of communication, I cannot realize the superior way of thinking of some people. Why do they think they are superior to others or why do they show ignorance and criticism towards individuals who, in terms of mentality and humanity, are perhaps much more developed than them? But no one can explain the way of thinking of those around. However, I would like to give my opinion about each kind of individual involved in such a conversation. For those who think they are superior to others... Take a break from your daily lives to look in the mirror without the mask you wear daily in front of others. Look closely at yourself without embarrassment or prejudice and analyze every element of your life that makes you who you are. Ask yourself if the way you treat others would you like to be applied to you. Think before you open your mouth and criticize, nobody and nothing is perfect in the world. Look and think before you speak and accuse. Those who think they are inferior I tell you this.... Look carefully in the mirror and see the beauty that defines your existence. Not the clothes, not the money, not the social status, not the nationality, not the physical appearance, not the years of advanced education, not the social life and not the profession you profess will make you beautiful and wonderful. But your humanity and soul show who you really are and how valuable you are. And you don't have to be important for someone else, be important for yourself, for your happiness, for your future, for what you believe and what you love. Love yourself before you love anyone else, accept your own flaws and love what you stand for. You are perfect exactly as you are, look and love what you see in the mirror because that reflection is the definition of the beauty of the soul and the uniqueness that you possess. Be yourself and learn to love what you stand for, you are a star that shines forever. Army no one knows what tomorrow will bring and no one can change what yesterday was but I what I can say is that we can all live today, live in the moment and enjoy every day like is the last one. With no regrets or resentment, no hatred or sadness but just a smile, a smile so bright that will melt even the coldest heart. Be yourself, love yourself ❤️ Because I love you 🌹

Jimin Chim♡ ⁠~⁠♪

37,000 次观看 • 2 年前

Track LLM visibility, generate content, and convert. Comment “AI Search” for free access. The way people search is changing. Over 1B people now turn to ChatGPT, Claude, and Gemini each week to discover and evaluate products, but most brands are flying blind. Two years ago, Shreyas Kumar and I launched FERMÀT Funnels to solve a clear problem: How do you convert the traffic you pay for? Now we’re tackling an even bigger one: How do you convert people who are interacting with AI Search (basically ChatGPT)? LLMs aren’t search engines. They’re answer engines, and they require a new strategy. Everything we learned building Funnels, from content velocity to personalization to post-click optimization, now powers this new solution. Already live with some of the fastest growing CPG brands, we’re seeing: - 2x visibility lift in high-intent categories - Shoppable articles cited by ChatGPT - Conversions attributed to FERMÀT-generated content We’ve spoken with hundreds of retail brands over the past few months, and one thing is clear: Content optimized for answer engines like ChatGPT is a must-have for 2026. So, here’s what we’re doing: To help brands get started, we’re offering free access for the first six months to track prompts, generate up to 20 pieces of content, and monitor your brand’s visibility. Just comment “AI Search” below before the end of the year, and we’ll DM you to onboard in the order you comment. While you’re waiting to get onboarded we’ll share an AI Search funnel from one of our favorite FERMÀT customers and give you a $100 in free credit to buy whatever your (or your significant others’) heart desires. capped at the first 100 people

Rishabh Jain

19,509 次观看 • 9 个月前