This ad cost $7 and took 9 minutes to make.

Bullshit. This is in 1080p and your rates would put this closer to $50-60. Show us the prompt, so we can confirm the pricing.

Been using Runway agent a lot recently for both ad creative and short form narrative content, it’s a very impressive tool!

Love to hear it!

seems its SD 2.5 1080, so its minimum 16$ for 30s clip :) Considering 1/5 clip to be an end result it would bring the cost to ±16*5=80$ :)

@runwayml I understand that you’re trying to sell and promote Runway. But claiming, “This was made in some minutes for just $7,” is counterproductive for the industry. At least be more honest and say, “The generation itself cost $7.” You’re undermining the AI industry and hurting the very people who make a living with AI in commercial and advertising and use your models and platforms. Brands, agencies and production studios see these claims and then don’t understand why we can’t produce a one-minute commercial in half a day for $10. Honestly, your advertising is counterproductive for the professionals working with your tools.

7 dollars + the cost to hire someone to make it* Quit devaluing the work.

THIS AD IS TAKING OVER X🔥🔥🔥

You can tell though.

lol you don’t have to lie man. we all know it cost more than that.. you’re destroying this

how do you do that ?

Did it? Did it really? Did you factor everything else in?

We need the prompts, and respective skill. This is super nice!

$7…. Really bro???

Nice super efficient love it

And so the race to the bottom is in full effect

not bad at all

im never going to use your platform. you’re the CEO yet you’re hurting the industry. what a shame!

$7 and 9 minutes for the render. Clients requesting revisions usually takes a different timeline though.

Runway ad

$7 covers inference, but failed generations and brand review still dominate production cost

No good hook. I would’ve scrolled right past this after half a second

What model did you use and what bitrate and what resolution.. for it to all cost $7😂

Prove it

Yeah, this is exactly why it cost $8 and 9 min.

It is ass, but worth 9 mins effort tho

Tool?

All i see is a countdown…

Cost per asset is the number that changes strategy.

Funny how this will end up hurting the company more.

Need a proof

Creativity is the next moat fs

Will you support copyright efforts for agentic media? Currently agent created media does not have copyright protection. What will runway do to support change for that?

Camera pan is bettttterr than any gaffer or lens or post edit could do