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This guy is joking, but he makes a really good point we can all learn from. When you have a desired response, present it as a choice. That way the other person (target audience) feels like they are in control.

dave trott

59,327 subscribers

17,133 views • 2 years ago •via X (Twitter)

Anya Rossi• Live Now

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10 Comments

Rory Sutherland2 years ago

"Still or Sparkling?" means you can choose your bottled water, but don't get any skinflint ideas about a jug of tap!

Diary of Samuel Pepys2 years ago

Yes, Pascal figured this out long ago: People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.

Path2 years ago

@davetrott the person in the video is the talented @dineshnathancom in case you didn't know.

Michael Kagan2 years ago

@rorysutherland You gotta love choice architecture

Chatty Chooks2 years ago

He’s Dinesh Nathan, comedian from Crawley. Went to school with him. Good guy

John Profumo MP2 years ago

@amyizza94

Din Amri2 years ago

😂

Mike Cane2 years ago

Driveway! LMAAAAAOOOOOO!!!

CraigSing2 years ago

What I took away from this: Lead with option A) a lil bit of fun Follow up with option B) a lot of a lil bit of fun

FVN STVFF (15/100 YouTube vids)2 years ago

Consent: Manufactured

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