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This guy is joking, but he makes a really good point we can all learn from. When you have a desired response, present it as a choice. That way the other person (target audience) feels like they are in control.
17,133 次观看 • 2 年前 •via X (Twitter)
10 条评论

Rory Sutherland2 年前
"Still or Sparkling?" means you can choose your bottled water, but don't get any skinflint ideas about a jug of tap!

Diary of Samuel Pepys2 年前
Yes, Pascal figured this out long ago: People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.

Path2 年前
@davetrott the person in the video is the talented @dineshnathancom in case you didn't know.

Michael Kagan2 年前
@rorysutherland You gotta love choice architecture

Chatty Chooks2 年前
He’s Dinesh Nathan, comedian from Crawley. Went to school with him. Good guy

John Profumo MP2 年前
@amyizza94

Din Amri2 年前
😂

Mike Cane2 年前
Driveway! LMAAAAAOOOOOO!!!

CraigSing2 年前
What I took away from this: Lead with option A) a lil bit of fun Follow up with option B) a lot of a lil bit of fun

FVN STVFF (15/100 YouTube vids)2 年前
Consent: Manufactured
