this is a wild concept for a reality show

Oh it’s coming to E4 and it’s called Josh Must Win and yes, that is Philomena Cunk doing the narration.

Why does that last photo of Josh make him look like a 1970s serial killer?

If they had the balls they should bring back Playing It Straight

no <3

Why does Josh remind me of Simon Barlow!?

@deepshrm - 0.30 - a whole tv show based around someone having four chocolate Labradors and that somehow not making him the coolest guy who ever lived??

Read all about it!

If it’s a public vote then Josh would obviously be far out in front of all the preening narcissists- so I assume it isn’t!

I refuse to believe this is real and not a skit from some sketch show