Loading video...

Video Failed to Load

Go Home

This is another AI problem for the gamedev industry. Soon anyone will be able to give AI a video clip, a wiki link, a screenshot of a game, along with maybe a brief description and have a nearly identical clone they can play or try and monetize themself.

73,057 views • 15 days ago •via X (Twitter)

50 Comments

Alex Zenciks's profile picture
Alex Zenciks15 days ago

it's not. if you think that what is on the right is the same as what is on the left, or there's a very minor difference, i got a bridge to sell

Synthetic Beef's profile picture
Synthetic Beef14 days ago

So then stop building games with ai that take one prompt and start building games that take 6 to 12 months WITH ai automating everything.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

That is what I expect. We won't feel the results immediately, but as AI models like this proliferate we are going to see downward pricing pressure as the market gets flooded and development costs drop.

Gerrit Verstappen's profile picture
Gerrit Verstappen15 days ago

People underestimate making games.

Brandon Reinhart's profile picture
Brandon Reinhart15 days ago

Can you be specific about how you think this is a problem?

Code Crusader's profile picture
Code Crusader14 days ago

yes. but its also not >that easy< to have an end2end ENGAGING experience built in couple prompts. at least for now.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

I'm concerned that even now indie games could go from months or years to develop down to weeks or months. Maybe not single-prompt to ship, but even so I expect the economic consequences of this are going to be problematic.

Code Crusader's profile picture
Code Crusader14 days ago

yeah that is absolutely already the case.

Andreas Xirtus 📐's profile picture
Andreas Xirtus 📐15 days ago

there are no ai problems, only ai solutions. the industry is the problem.

OHMplex 🚀's profile picture
OHMplex 🚀15 days ago

What's the "problem" here? Brother, get serious. You are trying you make up a strange panic here "OMG, IT'S OVER FOR EVERYONE!". All I can see here are possibilities to make some stuff much faster. And only cheaper ass clones. You still have to come up with ideas, new things and polishing polishing polishing. Which takes time. ...I saw one prompt once "make it insane" and "make camera smooth". Brother, an AI doesn't know what "smooth" and especially "insane" means... 😅 You guys are really traveling on a strange boat 😸

Inph1del.📺's profile picture
Inph1del.📺15 days ago

If I could clone the game myself, why would I buy anyone else’s clone? Guess this means the only market left is data centers and prompts, nothing else is marketable. We are all self realized? Sometimes I analyze why I or other players games since I wonder what a game is even for, and it seems we want shared experiences and we’re headed toward isolation. No one is going to care about my accomplishments in a game that has 500 variations. This is the PC Tower of Babel. But as a creator, I love to play with it cuz gamedev is a game, but to what end?

steven's profile picture
steven14 days ago

Why is it a problem? Creativity will win out and consumers will have more options than ever. You cant cut corners in game dev anyways. After a prototype there is marketing, polish, UI/UX, editors, storytelling, great gameplay mechanics, performance - even with AI these things take hard work and effort.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

The problem is one of economics. More options creates more competition for attention, making marketing more expensive and driving prices down. It seems likely to become increasingly non-viable to develop games as a business.

kvn's profile picture
kvn15 days ago

"nearly identical", and its not even 20% of the original

The Goose Invests's profile picture
The Goose Invests14 days ago

All these type of games are gonna be free. This is the worst AI will be and the costs for these capabilities in 2 years time will be pennies.

Zenon's profile picture
Zenon14 days ago

Sorry but I do disagree. AI will be able to copy low-effort games. That's for sure. But It won't be able to do more than that. And low effort/asset-flipping games were already an "issue" (cue 85% of steam and mobile games).

Tidus Booysen's profile picture
Tidus Booysen14 days ago

Imagine Hollywood spending $300 million on a movie then someone just cloning the movie from a script on wikipedia and trailer.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

Fast follows for movies are also going to be a problem. IP is somewhat of a moat there, but not by much as you can make a knockoff version of anything while keeping major themes the same.

Matt Freestone's profile picture
Matt Freestone14 days ago

Well, to be fair in the opposite direction a LOT of games have misleading ads that show gameplay NOTHING AT ALL like the real game. My first iOS game Cylinderis I made because of exactly that like 2 years ago. A video that wasn't at all like the game, so I made the game.

Ben Barrey's profile picture
Ben Barrey15 days ago

I’d argue we actually start improving games to the point where they can’t be copied in a single prompt with these tools. Does anyone even want to play that shit game on the left anyway? If a game can be copied in a single prompt what does that say about the game?

Alexander Talavera Karslake's profile picture
Alexander Talavera Karslake14 days ago

But if you look closely, the details of the ai game make it slow, boring and basically want to quit immediately. Whereas the original game looks action packed, more animated, more entertaining. Close or 80% doesn't count. It will get there maybe but don't fall so quickly.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

If AI can do even 80% of the work, studios need 80% fewer developers, or can produce games in 20% of the time releasing 5x more games than before.

Alexander Talavera Karslake's profile picture
Alexander Talavera Karslake13 days ago

Correct as arithmetic, wrong as a model of software production.

Ben Pielstick's profile picture
Ben Pielstick13 days ago

In my experience developing games, fewer people are actually far more efficient per person. There is less overhead from project managers and producers, fewer meetings and approvals. 10 programmers on a project is much better than 100 programmers if productivity goes up by enough.

Alexander Talavera Karslake's profile picture
Alexander Talavera Karslake12 days ago

Totally agree mate!

Grindalf's profile picture
Grindalf14 days ago

I find it unbelievable how many of the comments seem to think this is a good thing. This will make the market even more over saturated by under skilled people who think this makes them a game dev. Actual game devs won't be able to make any money and may find new jobs. This sucks.

real's profile picture
real15 days ago

You don't think ads for games that dont exist that get you to download an entirely different product is a little more predatory than getting AI to recreate said games that dont exist?

DENJIN's profile picture
DENJIN15 days ago

The problem is your wish to gatekeep what is apparently gameslop. I think we’re gonna be just fine.

Olof S's profile picture
Olof S14 days ago

I guess this will get rid of the scammy games that do not match the ads, and will replace them with overmonetized games that do at least match the ads?

FB's profile picture
FB15 days ago

We have laws on false advertising. As long as the fine is smaller than the profits it will continue. Just fucking ban them.

Hisserel's profile picture
Hisserel14 days ago

I think this is a good thing.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

I can see why in this specific case, but it applies more broadly, not just to misleading advertisements.

Matt Radford's profile picture
Matt Radford15 days ago

This has already been a problem, sadly, pre A.i

politea's profile picture
politea15 days ago

Hey, does anyone remember OpenAI trying the same with Sora? What happened to it? Ah, right... they shut it down after a short while because they were losing too much money on it. Folks, you are wasting your time on an prohibitively expensive marketing stunt.

Thaper's profile picture
Thaper14 days ago

innovative gameplay mechanics have patents. Studio can sue them. You know like nintendo.

CranberryClock's profile picture
CranberryClock15 days ago

The problem is the novelty will wear off. It’s been months of people one shotting clones and trying to quick ship to market with 0 xp. Quick buck at itch, sometimes sloppy steam but after 1-200 purchases the trend seems to be refund, review and shame. We can keep that cycle up. As it becomes easier to prompt results, it becomes harder to unclone as the entire scaffolding is built around the use of the reference with very little wiggle room for expansion. Using the newer models, it’s still significantly harder to build anything novel and not just another clone of a clone unless you know what you’re doing still systems wise and scalar.

Gregz ${kynet}'s profile picture
Gregz ${kynet}15 days ago

what is the problem ?

Artificial Shitposting Intelligence's profile picture
Artificial Shitposting Intelligence14 days ago

>describes something awesome >calls it a problem

Ben Pielstick's profile picture
Ben Pielstick14 days ago

It is in fact a problem.

Bartosz Wróbel's profile picture
Bartosz Wróbel14 days ago

I wish, still producing a good experience across multiple different kinds of devices is not that easy, and agents, because of how they are trained, are lazy and don’t care about specifics, they just do what the prompt says to do.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

The 'lazy' is getting a lot less prevalent in extremely recent models. This week Fable 5.1 and GPT-6 Astra are huge steps forward. It does still take a lot of context to get specifically what you want from AI, but that versus building it by hand is a massive time difference now.

Bartosz Wróbel's profile picture
Bartosz Wróbel14 days ago

Yep, I already use both of these models myself in personal and work projects. They still have built-in “laziness” like previous models, but there is an improvement.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

I feel like the new ones have more the opposite problem. They tend to overcommit and get into loops where no meaningful progress is happening and burn lots of tokens. If you're still getting short outputs it could be an underspecification problem. Or maybe just try /goal.

Tudoran Alex's profile picture
Tudoran Alex14 days ago

If the AI can reproduce your game I have some bad news for you and the game you made. The "game" in the video is a usual AD scam and not the real game it promotes. The AI did just a simple game loop..

Nikodem Lokatelj's profile picture
Nikodem Lokatelj14 days ago

Oh, I thought you were trying to show how the ai made game just doesn't look or feel good.

Ben Pielstick's profile picture
Ben Pielstick14 days ago

This is a bit forward looking. Yes right now AI games don't look quite as good in most cases, but that is changing rapidly. What happens when that isn't true anymore?

Neon Daybreak's profile picture
Neon Daybreak15 days ago

This should be treated as copyright infringement with nothing less then a 10.000 dollar fine or 5 years of prison. I'm so sick of scammers trying to make a quick buck by copying.

Ferre's profile picture
Ferre14 days ago

Does this mean I'll actually be able to play the game that those scam ads claim it is?

Ben Pielstick's profile picture
Ben Pielstick14 days ago

You can show AI an ad, or for that matter a few screenshots and description of a game and ask it to make the game. For most simple games you will probably get something pretty close even today, and the complexity of what AI will be able to produce only goes up from here.

Doug F's profile picture
Doug F15 days ago

Wouldn’t this be copyright infringement?

Related Videos