This is growth marketing. Absolute smash from Tecovas

Not even sort of surprising…

RT @gdcaplan: Stop wasting money promoting your garbage creative. Get a 🔥 graphic designer on @MarketerHire. Our new ads have 50% low…

@tecovas Puts into ad account. Gets zero spend.

@tecovas this is the type of ads we're doing on The Woobles. Higher production, story-telling.

@tecovas No features or benefits anywhere in sight... This is meaning making. It's how you use culture in marketing, which activates a network effect "People like us wear this."

@tecovas Bingo.

@tecovas Is this video performing well on paid? One of their lowest performing organic videos in recent history which makes sense with the hook. (Honest question not being a dick lol)

@tecovas Drop the growth, it’s cleaner

@tecovas Nah that’s the term we need to redefine. It’s a plague.

@tecovas It probably is growth marketing. It probably isn't direct response marketing.

@tecovas Their new retail down in San Juan is also a smash. As slick as it gets.