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This is the AI ad creative workflow every agency and e-comm brand should be running right now 🤯 One AI character. Multiple products. Unlimited ad variations. All 100% consistent. If you're running paid ads and you don't have someone on your team creating these assets full-time, you're already behind.... Here's what's possible now: → Create one hyper-realistic AI "creator" → Same face, same lighting, same setting → Swap in ANY product (water bottles, AirPods, gym bags, skincare) → Generate dozens of ad-ready images → Turn those images into hyper-realistic video ads → Build an entire asset library in a day No UGC creators. No product shoots. No waiting on deliverables. What you get: - Consistent character across every ad - Product shots that look professionally lit - Endless variations for testing - A full creative library without a single shoot - Realistic AI videos with consistent characters This is the new playbook for scaling ad creative. If you're an agency or e-comm brand, someone on your team should be doing this 8 hours a day. I'm sharing the exact workflow I used to create this. Want access? > Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)show more

Mike Futia

78,155 subscribers

41,990 views • 7 months ago •via X (Twitter)

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34 Comments

Mike Futia7 months ago

Can't keep up with the DMs! You can grab that workflow for free here!

Anayat7 months ago

Most teams underestimate how brittle this gets once the product catalog changes weekly and the brand team wants 20 micro-variants per market, so the real unlock is templated scene graphs plus a versioned prompt library.

SikVic7 months ago

SCALE

Toby7 months ago

SCALE

Steve7 months ago

SCALE

Maleah | Growth Marketer & Creative Strategist7 months ago

Scale

Tim Dobyns7 months ago

SCALE

Mns7 months ago

Scale

Paul Trujillo7 months ago

Scale 🫱🏽‍🫲🏼

Joe Robert7 months ago

Scale

vaidelis4447 months ago

Scale

Glenn Orgin7 months ago

Scale

Florian | Builder - UX Designer - Ex-Corporate7 months ago

@grok which Tools are showcased in the Video?

Dangerous Conspiracy Theories7 months ago

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Matt Swulinski7 months ago

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Uand Ribeiro 𝕏7 months ago

scale

Gorilla7 months ago

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FashionistaNYC7 months ago

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TJ7 months ago

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Resh.boom MIQ/acc7 months ago

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Mike Sax7 months ago

SCALE 🙏🏼

iDeaMan x AI 🏦7 months ago

Scale

Cyberspace APE7 months ago

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Jaabbey Trades & Vibe codes7 months ago

scale

Himanshu Kumar7 months ago

@mikefutia, consistent ad creatives are a must, and this workflow sounds very efficient.

Matur Comfort/ PODCAST VIDEO EDITOR7 months ago

Scale

vilhelmsson7 months ago

SCALE

Burt Rebelz7 months ago

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Lidoid7 months ago

SCALE

Colby Dugger7 months ago

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Sucrilho Sabor Rivotril 𓀠 𓀡 𓀢 𓀣 𓀤 𓀥7 months ago

SCALE

Mas Adhi7 months ago

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Mystic.hl🐧7 months ago

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Lukas7 months ago

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80,283 views • 4 months ago

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33,791 views • 3 months ago

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30,173 views • 1 month ago

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Mike Futia

12,159 views • 7 months ago

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Mike Futia

40,582 views • 4 months ago

I just built an AI-powered creative search engine with Gemini Embedding 2 + Claude Code 🤯 Drop in your UGC clips, product shots, and ad variations — then search through everything in plain English. "Show me all the unboxing clips." "Find product shots with natural lighting." "Which creator talked about sensitive skin?" All inside Claude Code. Perfect for DTC brands and agencies sitting on hundreds of creative files they can never find when they actually need them. If you're digging through a folder of random file names, scrubbing through raw footage to find that one clip, and relying on memory to track down what's already been shot... This system eliminates the entire loop: → Drop your videos, images, and docs into a project folder → One prompt to Claude Code — it builds the entire search app for you → Google's new Gemini Embedding 2 model actually watches your videos and looks at your images → It understands what's inside each file — not just the file name → Search in plain English and get back the actual assets with confidence scores No scrolling through folders. No relying on file names to find anything. No re-shooting footage you already have. What you get: → A searchable library of every creative asset your brand has ever produced → Natural language search across video, images, and documents at the same time → Results that show the actual files inline — play videos, view images, read docs → A system that gets smarter every time you add richer descriptions to your assets One free API key. No monthly subscriptions. Runs on your machine. I put together a full playbook with the exact build prompt, the setup process, and DTC/agency use cases to get this running in under 30 minutes. Want the full playbook? > Like this post > Comment "SEARCH" And I'll send it over (must be following so I can DM)

Mike Futia

12,283 views • 6 months ago

Sora 2 just changed the game for UGC-style ads 🤯 I've been testing it the past 48 hours on real DTC brands. And the results are honestly insane. Perfect for e-commerce brands & ad agencies who want to test new creatives quickly. But instead of spending $500+ per UGC video to test a new hook or angle... Just use Sora 2 and iterate on unlimited variations for pennies per video. Here's what makes this so good: → Test 10 different hooks in the time it takes to book one creator → Iterate on new angles without touching your creative budget → Generate product-in-hand shots with solid brand consistency → Create variations across different settings instantly → Go from concept to testable ad in under 5 minutes → Scale winners without reshooting anything I recorded a 9-minute Loom video breaking down my entire process, including the prompts. Want access? —> Like + bookmark this post —> Comment "SORA" And I'll send it right over (must be following so I can DM)

Mike Futia

105,835 views • 11 months ago