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136,485 views • 6 months ago •via X (Twitter)

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Real quick thoughts on Bellum - which entered Beta yesterday. 1) There is nothing else like it. It's the only game designed specifically to force teamwork in a hardcore PVP tactical shooter. It does it in new ways: SA tools locked to leadership roles, novel respawn mechanics requiring you to maneuver near teammates and punishes lone wolves, and more. 2) It's a game about gunfights, and it does them so damn well. Fire and maneuver works. Fire superiority matters. Cover, concealment, obscuration, even IMTs are rewarded while bonzai charges are nearly always fatal. 3) I think what speaks to me most is how well it models the cognitive overload of a maneuver leader. A Squad leader in this game is monitoring/working up to 2 nets + local at once - Command, Squad, and VOIP. This is modeled in other games, of course. But Bellum adds some spice - your hand comes off your weapon to activate the PTT, so you can't fire particularly well or do medical tasks while working a net. By default, you have platoon assault net in one ear and squad assault in the other. It feels like I'm wearing peltors for an FMP or going on target. But despite all of the stimulus, leaders have to stay locked in to win, painting the picture for their squads, reporting higher, marking the map, and getting shit done despite the chaos. It's in day 2 of beta, so I'll hold my criticisms for now. But this game is on track to do some things we've not seen before, and to do them exceptionally well. Very excited to see where this one goes.

ControlledPairs

60,842 views • 1 month ago

When every whey protein brand in India is trying to be 'something', For All goes the opposite whey... sorry, say. It's motto is, 'Taste like nothing. Add to anything'. The idea is really interesting. Many whey protein brands in are looking at how to make their products tasty so that people keep coming back to them. But For All (a US-based brand) is looking at it very differently - how to make the whey (isolate) taste like nothing so that it can be added to anything you make, including coffee, pasta, side dishes, etc. and not worry about whey tastes in itself. It seems too good to be true because it blends whey protein's taste into the background while focusing only on the benefit. A lot of Indian whey protein and isolate brands have unflavored variants, but all of them add something to whatever we add them to. I have tried adding unflavored whey protein and whey isolates to roti dough, and there is a distinct difference, either during the making stage (more gooey dough, making rotis thicker) or in the consumption stage. So, we end up buying protein-induced atta like Milld. But For All's premise is incredibly appealing. And the ad (agency: ​Raindrop, San Diego) tells the story rather directly, but little nuances (like the 'nothing' uttered by people at the apt moment) significantly enhance even the functional pitch. I can't wait for a 'tastes like nothing' whey isolate brand to launch in India! #advertising #marketing #creativity

Karthik 🇮🇳

23,467 views • 4 months ago

Remember when Paul Saladino said protein powder was “BS” and “not ancestral”? Now he’s selling whey protein powder… complete with colostrum, collagen, and—wait for it—an autographed frother. Because apparently nothing screams “ancestral living” like a signed milk-foam machine. 🥴 And he’s calling it “undenatured whey.” Spoiler: that phrase means absolutely nothing. All commercial whey is already “undenatured.” Even if it weren’t, denaturation is a natural and necessary process—it’s literally what happens when your stomach digests protein. Bragging about “undenatured whey” is like bragging your ice is “wet.” The irony? This is the same guy who’s preached for years to avoid processed foods and claimed protein powder is BS. Now he’s selling one of the most processed supplements on the market. Science didn’t change. His business model did. Oh and adding colostrum? Completely superfluous. Colostrum doens’t do anything that regular whey protein doesn’t do other than drain your wallet, Paul’s favorite pastime. 📚 Evidence (real science, not marketing): •Tang et al., 2009 – Whey > casein/soy for muscle protein synthesis (PMID: 19589961) •Morton et al., 2018 – Meta-analysis: protein supplementation improves training gains (PMID: 28698222) •Phillips, 2016 – Protein quality matters; whey supports growth & recovery (PMID: 27529274) So yeah… welcome to Team Whey, Paul. Took you long enough—and thanks for the autograph, I’ll treasure my frother forever. ☕😂

Layne Norton, PhD

72,927 views • 7 months ago