This just happened!

Ugodre, talk to FCMG guys. Drinks sales don't shake even during a recession - This is a historical fact. Why? Because Nigerians drink away their sorrows. Business analysts know this. Alcohol, especially, has become an inelastic good

Excluding fake.

Party, temporaral antidepressants, and culture. These beverages are already part of every do without for some persons. Q1, 27 will be wild post detty December.

…. And those are figures for beer,malt etc… when you consider other beverages/spirits that are imported or not churned out by the 3 mentioned entities you’d be utterly shocked.

This is small. If you what General Bitters, Ashanti, Action, Igboya, Squadron satchets, Odogwu bitter etc, you will get like a minimum of 3 billion dollars.

Naturally, Nigerians are cowards. Instead of standing up to the government destroying them, they would rather resort to taking it out on drugs and alcohol and women. May be I should enter into being a pimp and connecting them to their desires. Dear Nigerians, A bleak future awaits you all after January 16th, if you don't partake in taking this government out. Vote, get your results uploaded here so Nigerians and the world see their results in real time. Ensure you do two things on the week to the election. You are available and monitor your polling units. They may come there yo take pictures of their written results with the corps member and not show up there on the electoral results. You have social media, call them all out. In fact, record their BS ensuring you get their faces and their business there. Nigerians just be ready; you're dealing with rogues, so have proofs. Cheers

I kudt had a party where I spent over 600k on drinks alone—just over 50 guests. Imagine a thousand other parties across the country between Friday and Sunday and $1b starts to sound more than possible.

Their revenues is greatly impacted by the cartels that makes fake drinks. They would generate twice as much if the market is not saturated with adulterated drinks. The companies can boost their incomes by partnering govt to fund a task force to clamp down on the cartels

Does it occur to you that the reason why there is an increase in the revenue for beer is not necessarily because people are buying more, but that the inflationary pressures increased the price such that even if they buy less, the revenue still increases?

"Nigeria is a very religious country"

They can explain Nigeria to you and understand, never.

What was the spend last year ? You need those figures to make an effective comparison

3 Brewer sold 1.4 trillion naira Not to talk of spirits sold like martel, Hennessy, ciroc etc Then we talk about wine and red wine Then also we talk Abt fenuja( sachet drinks) Then lastly the fake one, that's a market on his own This country is truly resilient

Do these sales include the international markets (Export)?

They export to other African countries

The Question,who drank all of these Beer The Communication companies are declaring Trillions The Drinks Industry is declaring Trillions I am waiting for the Food Industry to see their Figures It's either figures are being manipulated or the Economy is gradually recovering

It's because Nigerians are poor due to government policies.

I’m sure Cannabis’ own will be shocking

For a population of 250million we did fairly poorly Pre-2015 the number was higher

We dey drinkkk! One for the road everyday to keep us saner. You can’t go through the tough life in Nigeria and not have this vice as a companion.

Holy Shit !!! I had no idea this was that massive. Who's raking in all the $$$$$

The east alone will definitely consume 50 percent of this figure.

They will even go on television campaign Hunger

Makes sense, people swapped drinking premium imported drinks to cheaper local substitutes.

You talk like you don't know that people use alcohol to sedate themselves and temporarily forget thei pains

Very simple....Gen Z's may not drink beer but millennials and boomers are depressed. Needs I remind you of the dictum "give strong drink to he who is of contrite heart"?

Pretty small to be frank.

And it is not December yet