This study completely changed how I use AI to create high-quality content that ranks on search & LLMs. Breaking down what you need to know (and the results) here:

Choose the right model for the job in a workflow:

The results of our study:

A few people have asked about Gemini. Will test that next and let you know how it performs!

Let me know if there are other marketing use cases / workflows / models etc you want me to test! I'm thinking about a repurposing the content outputs into different formats as a next step (video / long form social)

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Summary of the video if you're in a rush (Twelve Labs): The video is a comprehensive presentation on the optimal use of Language Learning Models (LLMs) for creating high-quality, SEO-driven content. The presenter, a man in a baseball cap, begins by introducing the topic and explaining the motivation behind the study: to address the common issues of AI-generated content sounding too robotic, lacking uniqueness, or not aligning with brand voice. The presentation is divided into several segments, each focusing on different aspects of the content creation workflow. Initially, the presenter discusses the workflow stages, which include Research, Analysis, Briefing, Relevance, and Content. He explains that the workflow is designed to ensure that the content fulfills the search intent of users and aligns with Google's signals for expertise, authority, and trust. The workflow is illustrated through a flowchart and a detailed diagram, showing how each stage contributes to the final output. The presenter then delves into the specific models tested for each stage of the workflow. He emphasizes that no single LLM can excel in all stages, and therefore, a multi-modal approach is necessary. The models tested include 40 GPT-FT, 3's miniGPT-HP, Claude 3.7, and Perplexity Research Search DeepDive. Each model is evaluated based on metrics such as Quality, Depth, Accuracy, and Overall Score. The presenter provides insights into the performance of each model, highlighting their strengths and weaknesses. For instance, O3 Mini from OpenAI is noted for its ability to analyze large amounts of data efficiently, while Deepseek is used for identifying gaps in existing content to fulfill search intent. Grok 3 is praised for its real-time access to web and social data, making it ideal for gathering recent and relevant facts. Finally, Claude 3.7 is highlighted as a powerful model for transforming collected context and artifacts into valuable and usable content. The presenter also introduces a human-in-the-loop review process, which allows for feedback and adjustments to the final content, ensuring it aligns with brand voice and is human-sounding. This workflow, which takes about 30 to 40 minutes to complete, significantly reduces the manual effort required for content creation, potentially replacing 50 to 80 hours of human work. Throughout the video, the presenter uses visual aids such as flowcharts, diagrams, and tables to illustrate the workflow and the performance of different models. He concludes by emphasizing the importance of using the best model for each step in the content creation process, which can lead to transformative results and high-quality content. Overall, the video provides a detailed and insightful guide on leveraging LLMs for content creation, offering valuable perspectives for those looking to improve their content workflows and achieve better results with AI-driven tools.

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- Gather relevant research info like keywords/etc - Feed into o3-mini (with specific guidance) - Feed tweaked o3-mini info into Deepseek - Feed tweaked Deepseek info into Grok - Feed tweaked Grok info into Claude - Final results baked & ready to go PRICELESS & pure GRATITUDE! Please correct me if I’m wrong or missing steps I believe people who want to build their future now should be focused on workflows like this These are the types of skills to build upon if you’re aiming to be future-proof

Awesome Jerahmeel, I hope it's helpful, let me know how it works!

Claude 3.7 still my fav for writing

yes it's amazing once you give it all the context. BUT we found it's not optimal for the analysis and briefing steps. it's the final model in the flow to bring it all together for a great content piece