This video by Apple is a true masterpiece. I come back to it every once in a while, and I still love it.

The values that it shares and the overall vibe and aesthetic really resonates with me as a designer.

Yep, it's beautiful! On the other spectrum of animated videos (loud / upbeat), I think this one nailed it: (see the whole thing, becomes better after mid)

Oh damn that’s beautiful. Motion designers at Google have really outdone themselves.

Doesn’t feel like Apple

I disagree. To me this screams Apple.

The Apple brand in under 2 minutes Beautiful

Buck golden era. Animated by Claudio Salas and Alex Perry I believe.

Literally got emotional watching that. 🥰🥰🥰🥺😭 Apple has always stood for something bigger. They aren’t the most profitable company in the world because they went to make money or ship a piece of tech. They are the most valuable company because they stand for something different. They stand for change, for innovation. The belief in wanting to deliver something that’s truly great and revolutionary, something that will change the world. People take Apple for granted. We are blessed to have a company who AGONIZES over every detail of their design.