This week, DTC twitter proved something… 1. The future of ad creative is upon us 2. Early adopters to this technology, especially mature brands, will win disproportionately Our final episode of Sharpen Your Skills tells the future of media buying Meta Andromeda. You’ll want to be an early adopter... here… Special thank you to our partners at FERMÀT and Mercury for their support. Enjoy! Joined by Mickey Altomare Also available on CTC's YouTube in 4K.show more

and up on YouTube!

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Amazing - thank you! Going forward, how many ads are you going to put in an ad set?

As many as possible.

This is sick

People said copywriting is dead after AI - but if you truly know your customer in and out, if you live and breathe the 5 awareness stages and know exactly what your customer needs to read or see at each funnel stage, both in your ads and on your landing pages - and you feed Meta with that information, with creative output on scale… you'll be printing money for years to come, like never before. Love it, thank you for the video

if you are a creative person now is your time

The creative is now the best answer in almost every way. 🫱🏼‍🫲🏻

Great video as always. Loving the series. Barry Bonds all my ads this morning

Great vid! Regarding the qualifying of products for new campaigns vs adding to existing ASC camps, where would you draw the line if inventory mgmt was of no concern? You mentioned just stuffing them all into one, but curious if you have a line. Example being a store that sells men's + women's shoes, jackets, accessories etc. Also, would you use Flexible ads over single image/vid ads within? Flexible won't show individual creative element performance sadly (guess we're trusting meta here anyway,) but would increase the creative options per each ad. Thanks!

Awesome video. Question: one of our accounts is for in-person events. We structure ad sets by city, so ASC isn’t an option. Given that, we have traditionally kept 5ish ads per ad set. Is that limit still applicable? Or, could I load, say, 15 ads in a single ad set?

I’m not sure what the exact limit would be it’s probably connected to the budget.