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.Thomas Laffont describes how a meeting with Steven Spielberg eventually taught him how to pitch companies. "Steven said, 'Every great story can be pitched in three sentences, no matter what the story was.'" "In three sentences you got the whole movie. And what I realized is it takes a...

96,815 views • 4 months ago •via X (Twitter)

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Wolfgang Hammer helps founders and CEOs, at both startups and massive fortune 100 companies, use storytelling to better understand what they do, and why it matters. In many ways, this conversation is a manual for how to find that story and communicate it in a way that resonates. Wolfgang (Wolfgang Hammer) is a film producer and executive who helped create House of Cards and ran several major studios. He’s now building a new kind of film studio with support from Mitch Lasky and Marc Andreessen. We talk about how stories work, what great ones have in common, and why understanding your own story can be transformative. Wolfgang explains the three layers every story must have — the external, the emotional, and the philosophical — and how they apply to building companies and leading people. So many CEOs have Wolfgang to thank for changing how they think and talk about their business, and I hope this episode gives you the tools to do the same. Enjoy! Timestamps: 00:00 Intro 02:50 The Three Layers of Story 04:44 Prompts for the Three Layers 05:54 Why Companies Struggle to Tell Their Story 08:11 The 80/20 Rule: Familiar vs. New 10:17 Suspense from Minimal New Information 11:16 Understanding the Customer's Story First 14:07 What CEOs Can Learn From Filmmakers 15:30 The CEO's Job: Master Communicator 17:12 The Definition of an Iconic Character 18:23 All Stories Are About Death 19:20 Two Kinds of Stories: Desire Fulfilled or Anxiety Purged 21:09 Story as an Ultimate Concern 23:31 Deconstructing Great Stories 26:25 The Relentless Role of Status 30:57 The Story So Big It Terrifies You 32:29 Inner Conflict: The Heart vs. Itself 35:06 A Unified Theory of Storytelling 36:09 The Two Core Truths 38:15 Kindest Thing

Patrick OShaughnessy

593,811 views • 9 months ago

Jack Dorsey: I think of the CEO role as “Chief Editor” of the company “I think of my role as CEO of Square as an editorial function,” Jack Dorsey explains. “By editorial, I mean there are a thousand things we could be doing, but there’s only one or two that are important.” He continues: “All of these ideas and stories from users, engineers, support people, designers, are going to constantly flood what we should be doing. We need to choose the one or two that are really going to drive and sustain the product. As an editor, I’m constantly taking all these inputs and deciding on that one — or the intersection of a few — that makes sense for what we’re doing.” There are three “access points” that Jack pays attention to in particular: 1. The team. “We have to bring the best people in and edit away any negative elements… At the end of the day, we’re just a group of people working on one single goal, and if we can’t step in a cohesive, coordinated fashion, we’re going to trip all over the place. Recruiting is no. 1.” 2. Internal & External Communication. “Internal communication is just the coordination of what we’re doing and why we’re doing it… If you have the vision, the next 30 days, 3 months, 6 months, and year maybe, it makes it very easy to set priorities and for all the edges of the company to do the right thing. The external communication is the product, and the product is the story we’re telling the world… We don’t want it to be about a person. We want it to be about how people are using it, fitting it into their lives, and what they’re doing with it. That’s the strongest story we have.” 3. Editing the “money in the bank” story. “This comes in two ways: 1) through investment… or 2) through revenue.” Jack concludes: “My three priorities and focus areas are in that order. That’s what I’m constantly editing as CEO, and I think it makes managing a growing company in a fast-paced environment very easy because there’s basically one thing you have to do: You have to make every single detail perfect and you have to limit the number of details. That’s it. If you can do that well… you’re going to succeed because you’re paying attention to the smallest things. And if you pay attention to the smallest things while knowing what’s important, then everything else takes care of itself.” Video source: Stanford University (2011)

Startup Archive

46,836 views • 1 year ago

Sequoia founder Don Valentine: “The art of storytelling is incredibly important” “The art of storytelling is incredibly important. And many—maybe even most of the entrepreneurs who come to talk to us can’t tell the story. Learning to tell a story is incredibly important because that’s how the money works. The money flows as a function of the stories.” The founder of Sequoia founder explains that the story is how you explain what you want to do, how long it’s going to take, who the competition is, and how much money you need. a16z cofounder Ben Horowitz shared a similar view in a 2014 Forbes interview: “Storytelling is the most underrated skill… Companies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy. The company story is the company strategy.” He continues: “The story must explain at a fundamental level why you exist. Why does the world need your company? Why do we need to be doing what we’re doing and why is it important?… You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story it’s hard to get people motivated to join you, to work on the product, and to get people to invest in the product.” This is the job of the founder and CEO: “The CEO must be the keeper of the story. The CEO is responsible for getting the story right, that it’s up to date, compelling, and can move the hearts of men and women. That’s the fundamental responsibility of the chief executive… The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better you make the strategy better.” Video source: Stanford Graduate School of Business (2010)

Startup Archive

258,577 views • 1 year ago