Thoughts on jaguars re-brand?

It’s like if Pavarotti had stopped singing and became a chippendales dancer 🤦‍♂️

Copy nothing

The marketing team have probably adopted the "there's no such thing as bad publicity" approach. Sure, they succeeded in raising brand awareness, but they have brutally underestimated the "go woke go broke" effect.

Jaguar was once, one of the greatest things from this once, great country. Sadly neither Jaguar nor Britain can claim to use the word “Great” in association with them. I can’t see the after advert inspiring more Jaguar sales, or growth. Can you?

They are marketing their car towards people who won’t be able to afford them and don’t have driving licenses.

They forgot the car... in the car advert... We have hit peak insanity.

thats sum ghey sh1t

It's 100% ridiculous, woke nonsense that will kill the brand stone dead.

Typical wokeism from brand marketing. Jaguar not reading the room, selling to the diversity culture from 2 years ago.

Finally, a car exclusively for homosexuals