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Tim Cook: "Despite this table being so small, you could put every Apple product on it. Every single one that we ship today." "Most companies begin to do larger and larger and larger portfolios because it's so easy to add. It's hard to edit. It's hard to stay focused.... show more

Kevin Carpenter

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444,689 次观看 • 8 天前 •via X (Twitter)

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32 条评论

Matty McFly 的头像

Matty McFly8 天前

Yeah but lets remember they spent more than $10 billion on its electric car project, known as Project Titan 2014-2024

Pixel Preet 的头像

Pixel Preet8 天前

Products Steve Jobs made. And re editing those products. No new innovation no new wow factor Apple stopped doing the impossible

Dany Boy 的头像

Dany Boy8 天前

Being picky at trillion dollars valuation takes balls size of jupiter man

Gondrin 的头像

Gondrin8 天前

He was so focused that nothing revolutionary happened under his leadership. He took Steve Jobs company, added some ear buds, and collected $1B in compensation.

Naartjies 🍊 的头像

Naartjies 🍊7 天前

Tim Cook staying true to the Steve Jobs philosophy that made Apple great

Axl 的头像

Axl7 天前

This is why Steve chose him. In the exact words of Steve Jobs: “The true meaning of focus is saying no” Now because of this focus that Apple has developed, they win. Just awesome

The Weatherman 的头像

The Weatherman8 天前

In 2014, but since then they have way too many products, particularly phones.

Roborant 的头像

Roborant7 天前

The greatest product makers.

Waleed 的头像

Waleed8 天前

tell that to google.

Jeremy 的头像

Jeremy7 天前

Staying focused is actually so hard

Natarajan AV 的头像

Natarajan AV8 天前

Unlike Elon Musk, Apple not known for anything apart from Apple. Day is not far away, when space AI compute could generate on the fly user specific mobile OS on plain mobile hardware, Apple is gone. Just matter of time.

ITORRE 的头像

ITORRE7 天前

the underrated part of focus is that it rarely looks impressive from the outside. saying no to good ideas is probably harder than saying yes to great ones

Naifah Alrakhis 的头像

Naifah Alrakhis7 天前

Focus is a form of capital allocation.

Mohit 的头像

Mohit7 天前

Power of focusing and improving rather doing everything

Karna Parta Hai 的头像

Karna Parta Hai8 天前

I feel he will eventually turn to a woman

Dzerbi 的头像

Dzerbi7 天前

The hardest part of building isn’t deciding what to add. It’s having the discipline to say no. Focus is a competitive advantage.

mfpaintr 的头像

mfpaintr7 天前

And now look at the product portfolio today. It's big and confusing. "What features of what version of apple pencil work with what version of ipad"

Sat J 的头像

Sat J7 天前

The basic and most fundamental law of branding. Thank you, Tim Cook.

Ajay 的头像

Ajay8 天前

Apple's innovation has been shut since Steve left the apple. Apple should really focus on innovating user interface as its competitors like samsung are literally innovating things faster then Apple at speed..

Rax 的头像

Rax6 天前

Apple is its ideology and that's the beauty.

Hongbo Zhang 的头像

Hongbo Zhang7 天前

how about apple car? How about Vision Pro? This guy is a good cook but not a good innovator.

Y Not 的头像

Y Not7 天前

Never ever will I purchase anything Apple. I should add I looked at Apple TV recently cause it's packaged from my cable. It's as boring as I pictured it, right up there with Disney.

Preeti Singh 的头像

Preeti Singh7 天前

Focus is more important especially as the hardest choice or decision a leader faces / makes is not between right and wrong. But it is between right and right.

A͙͚̙S̡͍̞I̞̞͔M̪̦̞E̟͙͖T̡̙̙R̡̝͇I̞̞͔C͖͎🇹🇩🇪🇺 的头像

A͙͚̙S̡͍̞I̞̞͔M̪̦̞E̟͙͖T̡̙̙R̡̝͇I̞̞͔C͖͎🇹🇩🇪🇺7 天前

Can we talk about something else?

The Value Investor 的头像

The Value Investor8 天前

Great companies don't maximize the number of opportunities they pursue. They maximize the quality of the opportunities they pursue.

EagleT 的头像

EagleT7 天前

🐐

Nas 的头像

Nas7 天前

Don't go wide, go deep.

OpenMindedListener 的头像

OpenMindedListener7 天前

Didn't they work on a car which didn't see the light of day

Bullish Mike 的头像

Bullish Mike7 天前

"It's hard to edit," said Tim Cook right before greenlighting seventeen confusing tablet models and a $19 microfiber polishing cloth.

Sangeeth Sunil 的头像

Sangeeth Sunil7 天前

Really good CEO real respect sir

Debangshu Paul 的头像

Debangshu Paul7 天前

Although lately their edits have been unimpressive but overall I try to follow this. Quality over quantity anyday..

🇵🇹Larissa ✠ Motta🇮🇹 的头像

🇵🇹Larissa ✠ Motta🇮🇹7 天前

It is totally true

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