Loading video...

Video Failed to Load

There was a problem loading this video. This could be due to a temporary network issue or the video might be unavailable.

Tim Cook joined Apple in 1998 at a particularly difficult time for the company. "It was bleak. [Apple] had very little cash. We were still in the mode of making sure we could meet the payroll." "Those were difficult days. It wasn't inevitable that the company would succeed. I... show more

Kevin Carpenter

21,680 subscribers

69,828 views • 5 months ago •via X (Twitter)

News & Politics Education Science & Technology

Anya Rossi• Live Now

Private livecam show

0 Comments

No comments available

Comments from the original post will appear here

Related Videos

Tim Cook: "It's very difficult to replicate culture." "It takes a long time. You have to hire the right people — and then those people have to hire the right people." "Apple is such a unique place [that] it's not possible to replicate it ... Apple is just in a party of one."

Tim Cook: "It's very difficult to replicate culture." "It takes a long time. You have to hire the right people — and then those people have to hire the right people." "Apple is such a unique place [that] it's not possible to replicate it ... Apple is just in a party of one."

Kevin Carpenter

106,295 views • 4 months ago

Apple CEO Tim Cook: "[Joining Apple] gave me great meaning. I was 38 at the time [and] I had gone through that not really having a purpose in life until arriving at Apple."

Apple CEO Tim Cook: "[Joining Apple] gave me great meaning. I was 38 at the time [and] I had gone through that not really having a purpose in life until arriving at Apple."

Kevin Carpenter

210,066 views • 5 months ago

Apple CEO Tim Cook: "I saw in Steve [Jobs] something I had never seen in a CEO before. He had a passion for product that was so unique and refreshing." "I was taken in the first meeting with him and I wanted to throw caution to the wind and join [Apple] despite the condition of the company."

Apple CEO Tim Cook: "I saw in Steve [Jobs] something I had never seen in a CEO before. He had a passion for product that was so unique and refreshing." "I was taken in the first meeting with him and I wanted to throw caution to the wind and join [Apple] despite the condition of the company."

Kevin Carpenter

221,245 views • 5 months ago

Tim Cook tells the story of Steve Jobs recruiting him to Apple in 1998. Cook was 37 and at Compaq while Apple had almost gone bankrupt. Friends advised Cook not to do it but Jobs’ convinced him with one phone call: “There was a feeling that I had in talking to Steve, that he was a very different kind of CEO. He was focused on products, products, and products, and had a belief that small teams could do amazing work. I loved that vision. And I also loved that in an environment where everyone was going to an enterprise kind of company, he wanted to refocus Apple on consumers. It was brilliant, because at the time, nobody was doing that. Everybody thought you could not make any money selling to consumers. And, you know, I've never thought it was a good idea to follow the herd. I thought I had a chance of a lifetime to work with the creative genius that started the entire industry, and I didn't want to pass that up…I saw sort of the sparkle in Steve's eye, and it just meant that we could pull out this turnaround for this American treasure.” *** Cook was hired as SVP of Worldwide Operations for $400k (and a $500k signing bonus). He took over as Apple CEO in 2011 after Jobs passed. Since then, he’s overseen Apple’s market cap grow 10x from $360B to $4T (while sales 4x from $108B to $416B). *** Full interview:

Tim Cook tells the story of Steve Jobs recruiting him to Apple in 1998. Cook was 37 and at Compaq while Apple had almost gone bankrupt. Friends advised Cook not to do it but Jobs’ convinced him with one phone call: “There was a feeling that I had in talking to Steve, that he was a very different kind of CEO. He was focused on products, products, and products, and had a belief that small teams could do amazing work. I loved that vision. And I also loved that in an environment where everyone was going to an enterprise kind of company, he wanted to refocus Apple on consumers. It was brilliant, because at the time, nobody was doing that. Everybody thought you could not make any money selling to consumers. And, you know, I've never thought it was a good idea to follow the herd. I thought I had a chance of a lifetime to work with the creative genius that started the entire industry, and I didn't want to pass that up…I saw sort of the sparkle in Steve's eye, and it just meant that we could pull out this turnaround for this American treasure.” * Cook was hired as SVP of Worldwide Operations for $400k (and a $500k signing bonus). He took over as Apple CEO in 2011 after Jobs passed. Since then, he’s overseen Apple’s market cap grow 10x from $360B to $4T (while sales 4x from $108B to $416B). * Full interview:

Trung Phan

598,893 views • 4 months ago

#WATCH | Sukma, Chhattisgarh: A surrendered Naxalite says, “I used to work in the Pamed Area Committee. I surrendered in 2026. We went to Raipur recently. There, we were trained by people who had come from Bombay…prominent ministers also came. The training was of six days…it was the first time I did something like that…we enjoyed it.”

#WATCH | Sukma, Chhattisgarh: A surrendered Naxalite says, “I used to work in the Pamed Area Committee. I surrendered in 2026. We went to Raipur recently. There, we were trained by people who had come from Bombay…prominent ministers also came. The training was of six days…it was the first time I did something like that…we enjoyed it.”

ANI

31,741 views • 12 days ago

President Tinubu Warned At His Inauguration That Things Would Be Difficult - Otubanjo I hesitate to say these things because I am not a spokesperson for the government, but I am looking at things analytically. We were already told that things would be difficult. We were at over 90% debt repayment obligations and on the edge of economic collapse. We could not afford subsidies and were borrowing to fund them. The economy was in a very bad shape, and getting it back on track will take time. Prof. Femi Otubanjo, Research Professor, Nigerian Institute Of International Affairs

President Tinubu Warned At His Inauguration That Things Would Be Difficult - Otubanjo I hesitate to say these things because I am not a spokesperson for the government, but I am looking at things analytically. We were already told that things would be difficult. We were at over 90% debt repayment obligations and on the edge of economic collapse. We could not afford subsidies and were borrowing to fund them. The economy was in a very bad shape, and getting it back on track will take time. Prof. Femi Otubanjo, Research Professor, Nigerian Institute Of International Affairs

ARISE NEWS

13,447 views • 2 months ago

Optically, they stole the 2020 Election. They were unsuccessful. If they had been successful, we would not be here right now. They were allowed to proceed with certain guardrails in place to keep us out of WW3 and to not let the country fall past the point of no return. The people were too divided. The people were too brainwashed. There would have been a civil war. The four year pause was the only way. Biden was the red pill needed. Was it a show? A lot of it was, yes. Did it come with real life consequences? Yes, which is why I refuse to say it was all a show. It’s time for the difficult truths to be revealed, and people can accept it or reject it, but the truth is still the truth. In my opinion, the first difficult truth to learn is that Trump won the 2020 election, and the world will soon know.

Optically, they stole the 2020 Election. They were unsuccessful. If they had been successful, we would not be here right now. They were allowed to proceed with certain guardrails in place to keep us out of WW3 and to not let the country fall past the point of no return. The people were too divided. The people were too brainwashed. There would have been a civil war. The four year pause was the only way. Biden was the red pill needed. Was it a show? A lot of it was, yes. Did it come with real life consequences? Yes, which is why I refuse to say it was all a show. It’s time for the difficult truths to be revealed, and people can accept it or reject it, but the truth is still the truth. In my opinion, the first difficult truth to learn is that Trump won the 2020 election, and the world will soon know.

RealAF Patriot

29,747 views • 10 months ago

GIVE PEACE A CHANCE First released on July 4, 1969. Yoko: All those Vietnam protests really changed the world. There was always that element who were really resisting it. That was the saving grace – that people were aware that they were that young generation who were really against it. And so it worked very well for the world. And the Bed-In was just part of it, a definite part of it. It was a statement on a very theatrical level and I think it was very effective. We were artists and did it our own way. We felt very good about it then, and it was such an incredibly strange thing that we were doing. At the time it was a courageous thing to do. John was making the statement in a way that he was looking at the far, far future. I saw it in his eyes. He was saying, ‘OK this is what we’re going to do together.’ And we’re going to give peace a chance. To the world.

GIVE PEACE A CHANCE First released on July 4, 1969. Yoko: All those Vietnam protests really changed the world. There was always that element who were really resisting it. That was the saving grace – that people were aware that they were that young generation who were really against it. And so it worked very well for the world. And the Bed-In was just part of it, a definite part of it. It was a statement on a very theatrical level and I think it was very effective. We were artists and did it our own way. We felt very good about it then, and it was such an incredibly strange thing that we were doing. At the time it was a courageous thing to do. John was making the statement in a way that he was looking at the far, far future. I saw it in his eyes. He was saying, ‘OK this is what we’re going to do together.’ And we’re going to give peace a chance. To the world.

Yoko Ono

119,049 views • 1 month ago

Trump: "Frankly, had covid not come along, because that was another thing -- we had to fix it, it was very destructive to the whole world but we had to fix it -- and yet I handed back the reins of a company, a country, that was better, think of it. The stock market was higher than it was just prior to covid coming in."

Trump: "Frankly, had covid not come along, because that was another thing -- we had to fix it, it was very destructive to the whole world but we had to fix it -- and yet I handed back the reins of a company, a country, that was better, think of it. The stock market was higher than it was just prior to covid coming in."

Aaron Rupar

586,248 views • 1 year ago

Carl Icahn called Tim Cook and told him Apple was massively undervalued at 8x earnings, then pushed him to buy back $100 billion of stock. Apple is up more than 12x since. This is Icahn on the call he made when the rest of Wall Street had a great company priced like a dying one, and why he put everything behind it. Apple was throwing off cash and dominating its market, yet it traded at a multiple usually reserved for companies in decline. Icahn's read was that the market had it exactly backwards, and he wanted the company to use its enormous cash pile to buy its own stock while it was still cheap. "If they did a Dutch tender, I could say as much as $100 billion. I think this would really change the whole paradigm." He had not sent the letter cold. By his own account he called Cook first, and even the CEO agreed. "I called him and I told him this letter was coming. He thinks it's very undervalued." And he sized the position the way he had sized every conviction of his career. "As an old poker player, I put all my chips into this." The mutual funds that were too scared to own Apple eventually had to. It compounded for another decade, and the man who called it cheap at 8x earnings was proven right many times over. Bookmark & watch ↓

Carl Icahn called Tim Cook and told him Apple was massively undervalued at 8x earnings, then pushed him to buy back $100 billion of stock. Apple is up more than 12x since. This is Icahn on the call he made when the rest of Wall Street had a great company priced like a dying one, and why he put everything behind it. Apple was throwing off cash and dominating its market, yet it traded at a multiple usually reserved for companies in decline. Icahn's read was that the market had it exactly backwards, and he wanted the company to use its enormous cash pile to buy its own stock while it was still cheap. "If they did a Dutch tender, I could say as much as $100 billion. I think this would really change the whole paradigm." He had not sent the letter cold. By his own account he called Cook first, and even the CEO agreed. "I called him and I told him this letter was coming. He thinks it's very undervalued." And he sized the position the way he had sized every conviction of his career. "As an old poker player, I put all my chips into this." The mutual funds that were too scared to own Apple eventually had to. It compounded for another decade, and the man who called it cheap at 8x earnings was proven right many times over. Bookmark & watch ↓

Fireside Tapes

55,772 views • 1 month ago

Mark Zuckerberg explains why turning down Yahoo's $1 billion Facebook offer hurt in a way nobody expected: "Yahoo came in with this really meaningful offer. I mean, a billion." "We had 10 million people using the product... It wasn't obvious we were going to succeed far beyond that." "The painful part wasn't turning down the offer. It was that huge amounts of the company quit... the whole management team was gone within about a year."

Mark Zuckerberg explains why turning down Yahoo's $1 billion Facebook offer hurt in a way nobody expected: "Yahoo came in with this really meaningful offer. I mean, a billion." "We had 10 million people using the product... It wasn't obvious we were going to succeed far beyond that." "The painful part wasn't turning down the offer. It was that huge amounts of the company quit... the whole management team was gone within about a year."

andrew engler

1,441,641 views • 2 months ago

McAvoy on the feeling when Buffalo started to come back: "I thought we were in a good spot. We still had the lead, a little bit of a snowball, but on the bench I think it was positive. We were still in a good spot... "It's unfortunate how it happened but we have to learn from it."

McAvoy on the feeling when Buffalo started to come back: "I thought we were in a good spot. We still had the lead, a little bit of a snowball, but on the bench I think it was positive. We were still in a good spot... "It's unfortunate how it happened but we have to learn from it."

Bridgette Proulx

34,772 views • 4 months ago

Soul City was a city that was built for Black Americans by Black Americans in the state of North Carolina, it was destroyed by the very people who always claimed we were not doing for ourselves

Soul City was a city that was built for Black Americans by Black Americans in the state of North Carolina, it was destroyed by the very people who always claimed we were not doing for ourselves

ҒβΔ GΩDDΣSS✨ΔΠDRΣΔ

20,407 views • 1 year ago

"When we were living as refugees, we went to many places telling the international community that Rwanda was our home and that we wanted to return. Some people would come and raise the matter with the government that was in power here. The response they received was that Rwanda was too small and that there was no place for us to go. Imagine being told there is no place for you in the very country you came from. You cannot tell someone to remain where they are, to spend their entire life as a refugee, and for their children to grow up as refugees as well. I used to tell people, even at the beginning of our liberation struggle, that whatever treatment we received in the countries where we lived, they were not the people I had a grievance against. After all, it was my own country that had denied me the right to return because it claimed there was no room for me. The people I had a grievance against were those who had the responsibility to guarantee my rights in my own country, but instead denied them. Those were the people we had to confront. And that is exactly what happened." President Kagame | Indangamirwa 16th Cohort #MeetThePresident

"When we were living as refugees, we went to many places telling the international community that Rwanda was our home and that we wanted to return. Some people would come and raise the matter with the government that was in power here. The response they received was that Rwanda was too small and that there was no place for us to go. Imagine being told there is no place for you in the very country you came from. You cannot tell someone to remain where they are, to spend their entire life as a refugee, and for their children to grow up as refugees as well. I used to tell people, even at the beginning of our liberation struggle, that whatever treatment we received in the countries where we lived, they were not the people I had a grievance against. After all, it was my own country that had denied me the right to return because it claimed there was no room for me. The people I had a grievance against were those who had the responsibility to guarantee my rights in my own country, but instead denied them. Those were the people we had to confront. And that is exactly what happened." President Kagame | Indangamirwa 16th Cohort #MeetThePresident

Presidency | Rwanda

215,045 views • 28 days ago

We joined the Mk because of the 9 wasted years. We remember it very well. It was the best 9 wasted years for our people, and we were happy.

We joined the Mk because of the 9 wasted years. We remember it very well. It was the best 9 wasted years for our people, and we were happy.

Raisibe

25,471 views • 1 year ago

Rep. Roy: “And it goes beyond Fauci…Why aren't we hauling Deborah Birx in front of a committee? Why don't we haul a whole host of the bureaucrats at the NIH and the CDC who were all very well advised of what was going on. How about those federal employees that were trying to get the grants for Fauci? Why don't we look to see what they knew and when they knew it?”

Rep. Roy: “And it goes beyond Fauci…Why aren't we hauling Deborah Birx in front of a committee? Why don't we haul a whole host of the bureaucrats at the NIH and the CDC who were all very well advised of what was going on. How about those federal employees that were trying to get the grants for Fauci? Why don't we look to see what they knew and when they knew it?”

Rep. Chip Roy Press Office

11,658 views • 13 days ago

Here's Elon Musk in 2011 announcing he believes full and rapidly reusable rockets are achievable. “The pivotal breakthrough that some company has to come up with to make life multiplanetary is a fully and rapidly reusable orbit-class rocket. This is a very difficult thing to do because we live on a planet where that is just barely possible. If gravity were a little lower, it would be easy. If it was a little higher, it would be impossible. It's just a very tough engineering problem. I wasn't sure it could be solved for a while. But then, relatively recently, in the last twelve months or so, I've come to the conclusion that it can be solved. SpaceX is going to try to do it. We could fail. I'm not saying we're certain of success, but we're going to try to do it. We have a design that, on paper, doing the calculations, doing the simulations, does work. We need to make sure that those simulations and reality agree, because generally when they don't, reality wins.” National Press Club, 2011

Here's Elon Musk in 2011 announcing he believes full and rapidly reusable rockets are achievable. “The pivotal breakthrough that some company has to come up with to make life multiplanetary is a fully and rapidly reusable orbit-class rocket. This is a very difficult thing to do because we live on a planet where that is just barely possible. If gravity were a little lower, it would be easy. If it was a little higher, it would be impossible. It's just a very tough engineering problem. I wasn't sure it could be solved for a while. But then, relatively recently, in the last twelve months or so, I've come to the conclusion that it can be solved. SpaceX is going to try to do it. We could fail. I'm not saying we're certain of success, but we're going to try to do it. We have a design that, on paper, doing the calculations, doing the simulations, does work. We need to make sure that those simulations and reality agree, because generally when they don't, reality wins.” National Press Club, 2011

ELON CLIPS

19,955,019 views • 1 year ago

WATCH: KwaZulu-Natal, no, it wasn't divided, solid, solid, totally united, and divided other provinces. That's what KwaZulu-Natal was able to do, divided other provinces and we demanded and we were managing Jacob Zuma and issues that were dividing the ANC. It must be understood that it wasn't about Jacob Zuma, it was about the effect that was having to us in KwaZulu-Natal. And these histories are histories that those who did not lead at that time will understand. But we understand that we were not defending an individual, we were defending the unity of the province - Willies Mchunu, a veteran of the ANC in KwaZulu-Natal.

WATCH: KwaZulu-Natal, no, it wasn't divided, solid, solid, totally united, and divided other provinces. That's what KwaZulu-Natal was able to do, divided other provinces and we demanded and we were managing Jacob Zuma and issues that were dividing the ANC. It must be understood that it wasn't about Jacob Zuma, it was about the effect that was having to us in KwaZulu-Natal. And these histories are histories that those who did not lead at that time will understand. But we understand that we were not defending an individual, we were defending the unity of the province - Willies Mchunu, a veteran of the ANC in KwaZulu-Natal.

Sihle Mavuso

67,981 views • 2 years ago