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[Trans/partially] 🎤: How many destinations would you recommend visiting as Friends of Amazing Thailand? 🇹🇭✨ G: Wow, how about one destination per province? Hahaha. That’s tough 😅 Then I’ll go with the adventure route. Personally, I really love adventure, so I’d recommend Phu Kradueng in Loei Province, in the... show more
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![[Trans] 🎤 : Many people have noted that even though you’re a famous person, you don’t take any shortcuts; you still stand in line to buy #souri just like everyone else. #SingtoPrachaya even asked why you don't just send him some samples of the flavors he wants! 🥹😁😆 🐰: I did try! Whenever we have events together, like the Star Olympics, I try to bring some backstage so everyone can try them. But P’Singto keeps DMing me like, "I want this flavor, I want that flavor... I really want the Fried Chicken flavor!" 😆🤣 I told him, "Phi, you have to go to Hat Yai! 😂 That's where it's sold." 😆 🎤 : Does that mean if someone is in Chiang Mai, they can't get the Hat Yai Fried Chicken flavor? 🐰: No, they can't. That’s a strict rule. Even my office staff aren't allowed to order it or taste it elsewhere. You’ll have to go to that specific branch to get it. 😄 🎤 : Will there ever be a "Souri Pass" where you combine everything into one set? Have you thought about that? 🐰: You’ll have to wait and see! Honestly, I want to keep it exclusive to each province. I want it to be a special experience for Chiang Mai, Hat Yai, and every province you visit. So, I don't really have a plan to create a "combined" set just yet. 😊 WIN METAA WITH JUVELOOK #WinMetawinxJUVELOOK #WinEveryLook #winmetawin Winmetawin](https://image.24vids.com/tw-2011430984991093208/amplify_video_thumb/2011430902887526400/img/DVslbOsQDOQTvEn8.jpg)
![[Trans] 🎤: So you’ve got a lot of investments going on now! 📈 🐰: I have this personal belief that I don’t like holding on to cash 💵, so I convert it into properties that I believe will increase in value over time 🥹 🎤: But seriously, where do you even keep all your money? Every investment you make is worth so much! Where ka? 😅😂 🐰: I really don’t have that much. Please keep hiring me! 😁😆 Songkran at #ICONSIAM is still going on for a few more days, I’m still available, please hire me! 🤣🤣 🎤: I don’t think you can really say you “don’t have much”! 🐰: Haha I keep it in the bank 🏦😊 🎤: You recently went to open the new #SOURI branches, right? 🐰: Yes! And the fans were so lovely. So many people and fans in Chiang Mai came to see me 🥹 I felt so happy and grateful. We received such a warm response from everyone. 💚🩷 🎤: What branch number is the one in Chiang Mai? 🐰: 23rd 😊🩷 🎤: Any other branches outside of Bangkok? 🐰: Yes! We’re working on having branches in every region of Thailand within this year 🇹🇭 Please stay tuned for the next one! 😊 🎤: So what businesses do you currently have? 🐰: I have #SOURIBKK 🩷, #velencebkk 🖤🤍, and #Cosie 💛 And there’s more coming soon! 👏🏻👏🏻👏🏻 WIN ICONSIAM SONGKRAN #WINMETAWINxICONSIAM #winmetawin Winmetawin](https://image.24vids.com/tw-1910310605128626198/amplify_video_thumb/1910310504343740416/img/cNeOGt8L2akEl55_.jpg)
![[trans] 🎤: As a dad, you have worked so hard, did you see that #METAA is spending quite a lot of money on his own things. 🫣🤭 🐰: That will not be allowed anymore. I can’t make money fast enough to keep up with him! METAA’s been spending so much, like he’s trying to build himself a house or something! I don’t know what he’s up to. I’m exhausted! But it’s been ok lately, he’s also working and we’re helping each other out. That’s a good thing. 😆😄 🎤: Do you ever scold him for spending too much? 🐰: Well, I do sometimes. I even posted a little warning on X telling him to take it easy because I can’t keep up with the bills! 🥹😅😂 🎤: You’re the type of dad who’s quiet and just shows up every now and then, right? 🐰: Yes, exactly. I’m the quiet type who just pops in once in a while.😊 🎤: So, about the deal at #POLCASAN fan meet, is it settled yet? 🐰: I have to give Metaa some time to think. He needs a bit of time because, to be honest, he’s quite hot! There are a lot of people trying to hit on him, so it’s really up to him.🥹😅😂 🎤: Has he mentioned anything like, "The person so cute”.., 🐰: He’s said that about a few people, actually! But my condition for them is that they have to buy macarons from …. from that shop! 😆😆 What did you say? Oh #Souri yes yes it is. To buy about a million of them from Souri, like I’ve said before!😂 🎤: Wow, you are the king of “tie-in” 😂😂 🐰: Oh, you noticed? Was it that obvious? 🤣🤣 WIN realme AMBASSADOR #realme16Series5GxWinmetawin #winmetawin](https://image.24vids.com/tw-2034604729930842396/amplify_video_thumb/2034604647709851649/img/vVyFtBHCe_kHW-xx.jpg)
![[Trans] 🐰: Sawadee krub 🙏🏻 🎤: Let’s talk about your new song? 🐰: I have already released a song called "YOURS" under #RISERMUSIC label. Please give it a listen.😊 🎤: You look so handsome in the music video. You were dancing in it too. 🐰: Have you seen it? Yes, I danced a little bit 🕺 🎤: How long has it been since you last released a song? 🐰: I think it’s been more than a year. I worked on it before, but every time I finished, I ended up redoing it again and again. I really wanted the final result to be exactly the way I liked it, so I kept adjusting it until it finally became this song. 🎶 🎤: What is the song about? 🐰: It’s about a hopelessly in-love guy who’s deeply in love with a woman and is willing to do anything for her.🥹💚 🎤: Was it inspired by your own experience? 🐰: No, it was from P’Kangsom 😄 I really like the vibe of the song.🎶 🎤: Is it related to your life? 🐰: Not at all. I now concentrate only on sword fighting ⚔️ 😆 🎤: How do you manage to look so handsome while singing? 🐰: I just wake up like this. I don't know if I look handsome or not. 😂 🎤: Let’s talk about the recent case. What do you think about people using your face for their own benefit using AI? 🐰: I don't think they should do that. Technology can be both good and bad. It's not right to use it in a way that can mislead others. I have already taken legal action against those who have done it. 🎤: Are you angry about it? 🐰: Not really angry, but I'm uncomfortable with it. It's not right. 🎤: Are there any victims yet? 🐰: Not that I know of. 🎤: Have the people who did it contacted you? 🐰: No. We are still in the process of identifying them. 🎤: Are you going to take legal action against them to the fullest extent of the law? 🐰: Yes, definitely. 🎤: Do you have anything to say to the people who are doing this? 🐰: Stop it. It's not right to do this to anyone eventually you will be caught and face legal consequences. 🐰: Thank you krub. 🙏🏻 WIN X AMAZING THAILAND #AmazingThailand #AmazingThailandExclusiveNight #winmetawin Winmetawin](https://image.24vids.com/tw-2016538760708780410/amplify_video_thumb/2016538605402128384/img/8peYX-QpYopqEyDo.jpg)
![[trans] #SOURIBKK 🩷 🎤: Speaking of last year's sales, it was over 300 million baht, right? 🐰: Yes. I have to thank everyone, including the media and fans, for helping us.😊 🎤: How much did it grow compared to the previous year? 🐰: Compared to the previous year, it grew by about 90+%. It was a really good timing for #Souri. We had campaigns that connected with a lot of people and drew a great deal of interest. 🎤: How does Souri deal with the current situations to maintain this growth? 🐰: Yes, we can. We released new campaigns to adapt to the situation better. We also tried to release... for example, most recently, we introduced a new category with a smaller size to make it more accessible and easier for people to reach which helped a lot. 🎤: What are the main strategies that drove this rapid growth? 🐰: I think the brand's main strength lies in product innovation. We constantly launch new flavors for people to try and experience, while also maintaining consistent product quality at all times. 🎤: What about collaborations? Like the recent ones? 🐰: Yes, like the recent collaboration for P'Ten's concert, we had Taro Bua Loy (Taro Glutinous Rice Balls) flavor. Like I said, we try to constantly create new products and flavors, maintaining that "wow" factor to keep people excited. 🎤: Who usually comes up with these ideas? 🐰: Myself and my team work together. Everyone on the team helps brainstorm. 🎤: Do you bring your own experiences into the business? 🐰: Yes, because I get the opportunity to travel to many places. Sometimes I take ideas from abroad, adapt them to our brand, and combine them with things we encounter. 🎤: Have you expanded branches in all 77 provinces yet? 🐰: Oh, not yet! Hahaha, Not yet, not yet. 🎤: How many branches do you have now? 🐰: 40. We have 40. 😊 🎤: Do you plan to expand further? 🐰: There are some plans for certain areas. We look at locations that have potential and where we want to go and like I mentioned, we also have international plans that we are currently working on. 🎤: What is the ultimate goal? Where do you want to take this brand? 🐰: For Souri, I want to elevate it to a global standard so it can compete internationally. I really want to take a Thai brand to that level. 👏🏻👏🏻👏🏻 WIN VERTUO WORLD #NESPRESSOXWIN #winmetawin](https://image.24vids.com/tw-2077412246347743665/amplify_video_thumb/2077412089417842689/img/yFPKc9-b1w5q00dA.jpg)
![[Trans] #SOURI Overseas Branches 🐰: I set a goal to bring #SOURI to all four regions of Thailand this year, and I’ve accomplished it. I’m very happy. And next year, I’m going to expand abroad and we’re in talks now. When I travelled overseas, it’s also been for business negotiations. I’ll start in Asia first because logistics are very important. Right now, the plan is to open in two countries. 🥹 🎤: People are confused why, as an executive, you still work so much. As we know, you have shares here and there so why do you still work this hard? 🐰: If you’re not picky about work, you won’t be poor. And I still have the energy, the strength, and I want to retire early meaning having the freedom to choose whether to work or not. So I work now, save money, and I want to retire at 35. 😊💚 📌 #winmetawin️ Winmetawin](https://image.24vids.com/tw-1993339052607901838/amplify_video_thumb/1993338873611796486/img/DjvBy1WhZk4iJaz2.jpg)
![[trans] #HallsXSxWinmetawin (2) 🎤: As the CEO of Souri, how is it going? What is the current economic situation like for you? 🐰: I’d say it’s quite difficult and rather tough. For #Souri, almost all of our branches are located in malls. The foot traffic in malls has significantly decreased, which directly impacts my brand. Fortunately, online sales are still helping to prop us up. 🎤: Are you feeling stressed about it? 🐰: I’m stressed. Oh, very stressed. Honestly, these days, if I have any free time, I’m in meetings. Even when I’m on a filming set, sometimes I don’t even eat during breaks because I have to sit in meetings to clear these issues first. I think it’s a very heavy situation. It’s not just my brands; from talking to friends in the same industry, everyone is suffering. It’s affecting the F&B (Food & Beverage) business on a very broad scale.🥺 🎤: Between COVID-19 period and now, which one is tougher for you? 🐰: I think right now might be tougher because I’m carrying much higher costs. I started having many physical storefronts. During COVID, we were purely online and only doing deliveries, so we didn't have heavy monthly fixed costs like we do now.🥺 🎤: Does this mean you have to suspend your plans? If you had plans to expand more branches, do you have to put them on hold? 🐰: We are more cautious with our selections. We're being quite tight during this period and planning the budget to be as cost-effective as possible. 🎤: But you can still manage? You’re carrying everything right now—do you have a long-term plan for how long you can...? 🐰: We can manage. As of now, we can still pull through. We’ve prepared plans on what to do and where to fix things. 🎤: Have you increased prices, or adjusted anything? 🐰: I will try to make that the absolute last resort. 🎤: But in terms of raw materials, has there been an impact? Are costs higher? 🐰: Yes. Right now, some items have already started to increase in price. However, my main packaging isn't plastic; it’s the cardboard boxes everyone sees. But the key component that is increasing in price is actually the cooler bags. 🎤: Would you say this is the most critical crisis since you started Souri, in your role as CEO? 🐰: It’s the biggest crisis since I started Souri. 🎤: Are you doing ok, Win? 🐰: I’m okay. I have to be. If I’m not, then everyone else will be in trouble too. I’m actually really worried about my staff...🥺 **sending best wishes to Win and team 🫶🏻 #winmetawin](https://image.24vids.com/tw-2041868589771428077/amplify_video_thumb/2041868487430430720/img/kH0uURGOvEMZqQaB.jpg)
![[Trans] WIN NEW ULTIMUNE TH 🎤: Please share a few words about today’s event. 🐰: Today, I attended the launch of the new #ShiseidoUltimune Infusing Serum. ♥️ 🎤: What makes this product special? 🐰: It’s a unique product designed with the concept of slowing aging cells and embracing freedom from age. No matter how old you are, you define your own beauty standard.♥️ 🎤: Why do you personally like this product? 🐰: I’m really impressed with it. I’ve used several formulas of #ShiseidoUltimune and apply it regularly, both day and night. It’s my go-to skincare step, and I can see the difference after using it. It strengthens the skin and serves as the first step before any skincare routine. After learning more about its ingredients, I really want to share it with others. ♥️ 🎤: We heard there was a special deal in Japan 🇯🇵. 🐰: Ah, the special deal 😄 It happened at a gala dinner. I didn’t know I was going to sing today! While we were all sitting at the table, Khun Sai caught me off guard while I was busy with something, and I just said, “Yes, sure!”—so I ended up singing today 😄. But honestly, it was a great opportunity. At first, I felt considerate about singing with P’V because she’s such a diva, but once I got the chance, I was really happy. 🎤: Will you release a single with P’V in the future? 🐰: P’V, please consider me! 🙏🏻🥹 If you think my voice is good enough, I’d love to do a feature 😄. 🎤: Did you get any new ideas from your latest trip to Japan? 🐰: Quite a lot! 😄 I always observe what’s happening there—what they do, what kinds of pop-ups they have. Even at today’s event, I paid attention to how they organize things and how they present their products. I’m always learning, and I enjoy working with Shiseido every time. Please support #SOURI’s collaboration with Shiseido! It’s a delicious flavor, and I really want you to try it. 🎤: How many branches do you have now? 🐰: We now have 18 branches and plan to expand to 40 by the end of this year 😱😳. 🎤: A clip of you helping a fallen fan went viral. 🐰: That day, there were so many people in such a small space. Fans were pushing forward, trying to get closer to me. The guards were doing their best to control the crowd, but people kept moving forward. I asked everyone to stay calm, but then a fan fell. I was worried she might get hurt, so I helped her up. It was a tense moment—if I hadn’t helped, it could have caused a bigger incident. I just did what I had to do. 🥺🥹💚 🎤: We’ve seen many cute moments of you interacting with fans at events 🥰. 🐰: At open events like these, I want to have close interactions with my fans. Many of my past events were private or overseas, so whenever I have a public event in Thailand, I try to connect with them as much as possible. Meeting my fans always makes me happy—it’s like recharging my energy so I can keep working. 💚 🎤: Any final message? 🐰: Please stop by the Shiseido pop-up! There are lots of fun activities waiting for you all. ♥️ #JourneyofFreedomxWin #JourneyofFreedom #ShiseidoUltimune #FreedomFromAge #ShiseidoThailand #winmetawin Winmetawin](https://image.24vids.com/tw-1898707036038435178/amplify_video_thumb/1898706895839678464/img/NQYCD4G2vP15P19y.jpg)
![[Trans] #SOURIBKK @ Banthat Thong 🎉 🐰: Right now, we are at Banthat Thong. I’d say it’s about 80% complete. Just a little bit left. But the highlight of this place is... a burger!? 🍔 🥹😂 I mean, we really tried to make it look like a macaron, but... why did it come out looking like a burger? 🍔 It's ok. Once there are colors and everything, I think it should work 😊 This will be the design for a flavor sold exclusively at this branch. So please stay tuned to see what it looks like and what it tastes like. 🥰 As for the details, I have to say we put our absolute heart into it because every element in this shop has details unlike any other branch. We wanted to add 'Thainess' (Thai elements) into this shop as much as possible. 🇹🇭 This will be the cashier zone, everyone and right here will be our showcase cabinet that will hold many of our products. The colors will definitely be beautiful. For the design, we tried to put Thai elements into the products as well, not just the details of the shop. 😋 Opening on December 25th 🎄 Please stop by and visit. If you can't come, you can order online too. However, for the special flavor made just for this location, you can only order them from this branch. 🩷 #souri #winmetawin #SouriAtBanthatthong 🫶🏻](https://image.24vids.com/tw-2002755347770183831/amplify_video_thumb/2002755262281879552/img/zFgjq7hKA8VjUh0f.jpg)
![[Trans] #WINMETAWINxICONSIAM 🐰: This is my first time wearing a Thai costume at an event. I feel very honored and happy to be here. 😊 🎤: How’s the atmosphere? Is it as spectacular and wow as it looks? 🐰: It really is! It made me want to join the water play too! 💦 Honestly, I haven’t had a real Songkran moment like this in quite a while. 🥺🥹 🎤: What do you usually do during Songkran? 🐰: I love this festival because it’s when I get to spend the most time with my family. We usually travel abroad and rarely stay in Thailand. This year, I’m here for work and I feel so amazed and thrilled! Please come by #ICONSIAM, it has everything, and you’ll definitely enjoy yourself here! 😊❤️ 🎤: So today you really floated above the ground! 😅😆 🐰: Haha yes, I felt like I was floating like feet off the ground! 😁 I actually felt very shy. This is my first time since high school. Let’s just say today is like “a rehearsal” 🫣😄 🎤: Can you rate yourself in this outfit? 🐰: Oh, I don’t dare! 🥹 This is one of the most exciting events I’ve ever joined not because of anything else, but because of this costume! 😄 I feel shy because it’s still so new to me. 🎤: Then wear it more often! 🐰: It’s like a warm-up before filming! (#ScarletHeartTH) Oops, I spoiled something again! 😆 🎤: You can wear Thai costumes like this in many occasions like for a series… or maybe for other occasion… 🐰: What occasion is that? 🎤: Like…. (they wanted to tease him like at your own wedding 🥹but they changed to) like…when being a best man (groomsman) at a wedding! 😄😂 🐰: Hahaha, that’s possible too! 😃💚 WIN ICONSIAM SONGKRAN #winmetawin Winmetawin](https://image.24vids.com/tw-1910322261267300617/amplify_video_thumb/1910322146444025856/img/O9U3LeEx9Fa7pPV0.jpg)
![🦊: what are you going to give me for my birthday, hyung? 🐰: what? since I already got a turtle shell, what do you want now? 🦊: it’s fine 😄 you don’t have to [give me] anything. 🐰: okay. nicee 🦊: the turtle shell is still there tho 🐰: really? 🦊: it’s right in the middle of my closet. 🐰: can you even vacuum-pack that thing? 🦊: it can’t be compressed..and it’s kind of awkward to use as a pillow too 🐰: if you’ve got nothing to do, put it on and crawl around 🦊🐰: 😂😂 🦊: I think I'd get a reality check... 🐰: and later you can film a vlog and show yourself crawling around with it 🦊: 😂 i’ll pretend i didn’t hear that](https://image.24vids.com/tw-2017610356890230988/ext_tw_video_thumb/2017610272756715520/pu/img/8t2KJ-JCT4pV4_Xy.jpg)
![[Trans] 🎤: Can I ask about the clip where the CEO was selling Souri macarons from the back of a car? 🚙😄 🐰: It’s because the “express delivery” trend is really hot right now, so I felt like I wanted to do express-delivery macarons too. But it was very exhausting and that clip took 2–3 hours to film. 🥹😅 🎤: You’re a CEO now, and you’re still doing things like this? 🐰: I can do anything 😄😆 and if you’re not too picky about work, you won’t end up poor. 🥹 🎤: How does it feel to be hands-on with everything and did you come up with the content idea yourself? 🐰: I saw someone doing it on one channel so I sent it to the team, saying I wanted to try it. The team made it happen. I initiated the whole thing because I genuinely wanted to do it. 🥹😊 🎤: Will it ever happen for real where the CEO drives out and personally delivers macarons to customers? 🐰: That’s an interesting idea 💡👍🏻 🎤: Did the team say anything like, “You’re the CEO, maybe don’t do this”? 🐰: Actually, the team wanted me to do it. The problem is I just don’t have much time. But like I said - it doesn’t matter if I’m the CEO, I can still do it all 😊💚 Thank you krub 🙏🏻😊 Win World Refugee Day #WinMetawinforUNHCR #Winmetawin Winmetawin](https://image.24vids.com/tw-1936021976793202912/amplify_video_thumb/1936021877144653825/img/Jzvi8-lCxOgZiyrU.jpg)