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The moment BTS Jin arrived back in Korea, 2,000 tuna were caught in the East Sea over two days.🐹🐟 Even the fishermen said they had never seen anything like this before and were amazed. [TBC news] 260610 2,000 tuna were caught over the course of two days. A massive haul of tuna, specifically Pacific bluefin tuna, has been caught off the coasts of Uljin and Yeongdeok. In just two days, nearly 200 tons and close to 2,000 fish were caught in North Gyeongsang Province alone, setting a new record. The supply has become so abundant that auction prices have plummeted. The problem is that most of the region's bluefin tuna quota has already been used up, meaning any additional catch may have to be discarded. Large bluefin tuna caught by set net fishing vessels filled the fisheries cooperative auction market. Workers hurriedly packed ice around the fish to prevent spoilage. Each fish weighed around 130 kg, and many exceeded 2 meters in length. As sea temperatures continue to rise, schools of bluefin tuna have been appearing more frequently along Korea's East Coast every year. They are believed to have gathered near the North Gyeongsang coastline following prey such as mackerel and sardines. Over the two day period, 220 tons of bluefin tuna, nearly 2,000 fish, were caught off the coasts of Uljin and Yeongdeok, surpassing the previous record of 181 tons set in Yeongdeok in July last year. Unlike last year, when the entire catch had to be discarded, additional quota was quickly allocated this time, allowing the tuna to be sold through auctions to large seafood companies and wholesalers. #JIN #방탄소년단진 #JinxDongwonTuna Dongwon Tuna #동원참치

star_jin

24,244 Aufrufe • vor 29 Tagen

[Seoul Economic Daily] 250722 — Jin, who created “Super Tuna,” becomes the model for Dongwon Tuna!🐟🚢 👩‍🏫This article is about the exciting partnership between Dongwon Tuna and BTS Jin. 👨‍🏫It's more than just a celebrity endorsement—there’s a fascinating story behind it. 👩‍🏫First and foremost, what stands out is the connection to Jin’s 2021 solo track Super Tuna, which was inspired by his own fishing experience. It’s clear he has a genuine passion for tuna. 👨‍🏫Now that passion has met corporate marketing! It almost feels like fate disguised as coincidence—and Dongwon F&B didn’t miss the opportunity. 👩‍🏫There’s an honest and humorous backstory behind Super Tuna, and this collaboration goes beyond simply using a famous person in an ad. From Dongwon’s perspective, they’ve cleverly aligned Jin’s positive, authentic “real tuna fan” image with their product’s identity as a high-protein, healthy food. 👨‍🏫It’s incredibly smart—an impressive example of strategic marketing. Unlike typical celebrity endorsements, this one shows that they truly understand fans. 👩‍🏫Today, on July 22, a teaser video will be released, followed by the main commercial on the 27th. But that’s not all—they plan to upload Shorts content weekly on social media starting next month. 👨‍🏫Weekly? That’s consistent and committed! 👩‍🏫And the real showstopper: Dongwon will release a BTS Jin Edition featuring tuna cans and stickers with Jin’s image! It triggers a strong desire to collect. 👨‍🏫These promotions clearly target fans—and not just in Korea. 👩‍🏫Is there a bigger picture? 👨‍🏫Absolutely. This campaign appears to be a strategic move aimed at the global market. Dongwon has announced its ambition to promote Korea’s iconic canned tuna product worldwide alongside global artist Jin. 👩‍🏫It’s clear they intend to use the immense global influence of K-pop to accelerate the globalization of K-food. 👨‍🏫For international fans, anything involving Jin is undeniably appealing. This partnership could be incredibly attractive. 👩‍🏫The synergy between K-pop and K-food has the potential to grow into a cultural movement rather than just a marketing tactic. 👨‍🏫It’s a very real possibility. 👩‍🏫Still, while the organic connection to Super Tuna is a strength, relying too heavily on one specific piece of content limits its reach beyond the fandom. Strategic thinking is essential here. 👨‍🏫They can’t depend solely on Super Tuna. The key will be balancing short-term buzz with long-term brand image building. 👩‍🏫In summary, the partnership between Dongwon Tuna and Jin blends an artist’s personal story (Super Tuna) with the brand’s healthy image and global ambitions. It smartly targets both domestic and international fandoms. 👨‍🏫The core strengths of this campaign are authenticity, buzz-worthiness, scalability—and global marketing potential. 👩‍🏫Like Super Tuna itself, this unexpected personal creation meeting a major brand proves how genuine stories can generate powerful ripple effects. This kind of collaboration will likely become even more significant going forward. JIN DONGWON TUNA MODEL #JinxDongwonTuna #동원참치 #JIN #방탄소년단진 방탄소년단

star_jin

11,934 Aufrufe • vor 1 Jahr