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Twitch is testing a new stream display ad format that plays a muted video beside the main player. The viewer can choose to unmute the ad or let it play muted.

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Zach Bussey 🇨🇦

66,534 subscribers

8,188,519 Aufrufe • vor 1 Jahr •via X (Twitter)

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double hooks crush formats you can test: - ugc hook to native podcast clip (filming laptop / tv etc) - podcast clip to google image search (‘jamie can you pull that up?’) - voiceover over b roll to cutting into the exact clip being referenced - reaction face cam to playing the original clip that caused it, foreshadowing - interview style question to cutting to real world example footage - snapchat / tv / laptop hook that switches to ugc or podcast OR whatever you want the good thing with AI is that you can bake the belief shift into a familiar format WITHIN a familiar format for your audience 🤯 the REAL good thing is that you can continue the ad script itself throughout each clip, every layer moves them forward if they trust other women’s stories then the UGC is a woman just like them if they also trust spokesperson then put that in the ad too. take them through a mini hero’s journey ‘oh that’s the clip she was talking about, makes sense’ hookception
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double hooks crush formats you can test: - ugc hook to native podcast clip (filming laptop / tv etc) - podcast clip to google image search (‘jamie can you pull that up?’) - voiceover over b roll to cutting into the exact clip being referenced - reaction face cam to playing the original clip that caused it, foreshadowing - interview style question to cutting to real world example footage - snapchat / tv / laptop hook that switches to ugc or podcast OR whatever you want the good thing with AI is that you can bake the belief shift into a familiar format WITHIN a familiar format for your audience 🤯 the REAL good thing is that you can continue the ad script itself throughout each clip, every layer moves them forward if they trust other women’s stories then the UGC is a woman just like them if they also trust spokesperson then put that in the ad too. take them through a mini hero’s journey ‘oh that’s the clip she was talking about, makes sense’ hookception

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