VIDEO COLUMN: Coffee inflation. I cannot live without my caffeine fix, particularly since my efforts to clone the looks of George Clooney hooked me into the world of capsules. Sadly, my espresso is going to get expensive in 2025. Very, very expensive.

(Republished to correct a typo)

Real men drink decaf flavored coffee. You can bet on that.

Soon?

Never! :-)

Necesitamos una nueva edición de tu libro con Café y Fertilizantes. Anímate.

Bingo. Have smaller cups, Javier.

Nooooooo!

You may be surprised. Find yourself where coffee isn't available but you're absorbed in what you're doing, you often find that what you thought an addiction turns out to be just a quickly forgotten habit.

It's already got more expensive:

We are about to find out the demand sensitivity of coffee. From 4-5kgs per capita per year to 10kgs per year. Therein lies the solution to balance this market. Perhaps demand goes to alternatives.

Great content Javier! Guess we may soon find out how elastic demand is and whether tea is an acceptable substitute (it is for me).