We hear it and so do they.

I'm British, so quite far removed from this crap. Even I recognised that immediately, as proud boy apparel! Smith and Wesson are lying, claiming not to know what that meant!

when it walks like a duck, and quacks like a duck, and has feathers like a duck it’s a goddamn duck!

Yeah, I call BS on S&W. Merchandise design decision like these go through several layers of corporate approval before production is greenlit. There is no creative director worth the job title who would approve this and NOT know what they were doing.

So, if they're not advertising proud boys, why aren't proud boys suing s&w for trademark infringement? Ohhhh... that's right. They ARE advertising for pb, and pbs probably encouraged it.

Also, Heavy Handed HH Heil Hitler

"We're definitely not advertising for the Proud Boys"..

Even if somehow they genuinely didn’t know (though your video provides damning evidence to the contrary) they certainly can’t say they don’t know now. If they don’t immediately pull this product then it is indeed an endorsement now. Why would you explain and not remove?

Absolutely disgusting display of bigotry and sedition.