Loading video...

Video Failed to Load

Go Home

Web3 projects can always buy engagement, but is that really valuable? Having real users on your platform, testing your product, becoming a valuable part of your ecosystem is where it's truly at. Which is exactly why we built ActionFi. We believe rewarding real product usage is the future of...

ActionModelAI's profile picture

Action Model

61,894 subscribers

21,234 views • 10 days ago •via X (Twitter)

LIVE

Anya Rossi• Live Now

Private livecam show

0 Comments

No comments available

Comments from the original post will appear here

Related Videos

ActionFi is different from other incentive platforms. We reward real product usage, not just vanity metrics. That means completing tasks correctly on a partner's platform and meeting the success criteria to earn the most points. For partners, that means real users experiencing their product, providing valuable feedback and becoming active members of their ecosystem. For users, it means one thing: Read the success criteria and steps carefully. Miss a step and you could fail the task or miss out on points. Here's a quick tutorial showing you exactly how to complete an ActionFi task correctly. Watch it before you start taking action.
1:42

ActionFi is different from other incentive platforms. We reward real product usage, not just vanity metrics. That means completing tasks correctly on a partner's platform and meeting the success criteria to earn the most points. For partners, that means real users experiencing their product, providing valuable feedback and becoming active members of their ecosystem. For users, it means one thing: Read the success criteria and steps carefully. Miss a step and you could fail the task or miss out on points. Here's a quick tutorial showing you exactly how to complete an ActionFi task correctly. Watch it before you start taking action.

Action Model

16,087 views • 16 days ago

Your product doesn't need more attention. It needs more people actually using it. That's the gap CyreneAI Campaigns is built to solve. Launch growth campaigns, put your product in front of new users, and let the ecosystem reward participation. No new incentive budget. No funding another reward pool. Turn attention into adoption. If you're scaling a product and need users, let's talk. Now live on Solana
0:49

Your product doesn't need more attention. It needs more people actually using it. That's the gap CyreneAI Campaigns is built to solve. Launch growth campaigns, put your product in front of new users, and let the ecosystem reward participation. No new incentive budget. No funding another reward pool. Turn attention into adoption. If you're scaling a product and need users, let's talk. Now live on Solana

CyreneAI

29,449 views • 18 days ago

this is the easiest way to get your first 100 users: > go to > drop your product url > it analyzes your site, defines your icp and deploys a team of specialized ai agents that work 24/7 to help you drive traffic and users
0:25

this is the easiest way to get your first 100 users: > go to > drop your product url > it analyzes your site, defines your icp and deploys a team of specialized ai agents that work 24/7 to help you drive traffic and users

Okara

38,107 views • 4 months ago

Sam Altman on why you shouldn’t track absolute user growth in the early days of a startup “Nothing but a great product will save you; you can get everything else right and it still won’t work.” He points out that almost all startup founders get the following wrong: “It is more important to have a small number of users that love you than a lot of users that like you… Eventually what you want of course is a lot of users that really love your product, but that’s almost impossible to do.” In practice, you have two choices: Deep and Narrow: “You have a small number of users that really love you and then find out how to find more and more of those users and broaden the appeal of the product.” Shallow and Wide: “You can have a lot of people that sort of use the product once or twice and kind of like it and try to figure out how to get them more engaged over time.” “With high confidence, I can say that you want to start with a small number of users that really love you. Almost all great companies have products that start this way.” He argues that a good indicator of users loving your product is retention and frequency of use: “In fact, I think this is so important that you actually shouldn’t track absolute growth in number of users in the early days of a startup. You should just track how often they’re using it… That’s a good early indicator of users that love you—better still is them spontaneously telling their friends to buy your product.” Follow Startup Archive for more tactical startup advice!
1:41

Sam Altman on why you shouldn’t track absolute user growth in the early days of a startup “Nothing but a great product will save you; you can get everything else right and it still won’t work.” He points out that almost all startup founders get the following wrong: “It is more important to have a small number of users that love you than a lot of users that like you… Eventually what you want of course is a lot of users that really love your product, but that’s almost impossible to do.” In practice, you have two choices: Deep and Narrow: “You have a small number of users that really love you and then find out how to find more and more of those users and broaden the appeal of the product.” Shallow and Wide: “You can have a lot of people that sort of use the product once or twice and kind of like it and try to figure out how to get them more engaged over time.” “With high confidence, I can say that you want to start with a small number of users that really love you. Almost all great companies have products that start this way.” He argues that a good indicator of users loving your product is retention and frequency of use: “In fact, I think this is so important that you actually shouldn’t track absolute growth in number of users in the early days of a startup. You should just track how often they’re using it… That’s a good early indicator of users that love you—better still is them spontaneously telling their friends to buy your product.” Follow Startup Archive for more tactical startup advice!

Startup Archive

565,812 views • 2 years ago

Strava is one of the best examples of a B2C app done right. Its organic marketing is incredibly smart. After a run, ride or swim, the app generates a beautiful map with your stats. Then you can share it on social media. Just like that, users create real organic UGC for the product for free. When building a B2C app, designing something users want to share can set your product up for success.
0:35

Strava is one of the best examples of a B2C app done right. Its organic marketing is incredibly smart. After a run, ride or swim, the app generates a beautiful map with your stats. Then you can share it on social media. Just like that, users create real organic UGC for the product for free. When building a B2C app, designing something users want to share can set your product up for success.

César Álvarez

155,925 views • 6 months ago

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”
4:39

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”

Michael McGuiness

67,106 views • 2 years ago

Jake, who built a $50K/month alarm app in 4 months, says the most valuable skill right now isn't building it's... "Focus on top of funnel only. That is the most valuable skill right now is marketing. There's so many people that can build an app and it's so easy with AI, but there's not so many people that know how to market and know how to get views." "If nobody knows about your app, it doesn't exist. You can build as many features as you want." "Building doesn't really matter so much. You got to build a good product, of course. But getting views is more of the unknown."
0:27

Jake, who built a $50K/month alarm app in 4 months, says the most valuable skill right now isn't building it's... "Focus on top of funnel only. That is the most valuable skill right now is marketing. There's so many people that can build an app and it's so easy with AI, but there's not so many people that know how to market and know how to get views." "If nobody knows about your app, it doesn't exist. You can build as many features as you want." "Building doesn't really matter so much. You got to build a good product, of course. But getting views is more of the unknown."

Starter Story

332,847 views • 2 months ago

Out of all the things we've shipped recently, this one is my favorite. Instant feedback from any type of user... → Create a persona that matches your real users and buyers. → An AI agent takes on that persona. → Point it at any url or prototype. → Get feedback in minutes. This is what the Reforge team built and launched today with Synthetic Users. It's way more than bug reports, but actual strategic product feedback. → A First Timer notices your onboarding language is confusing → A Skeptical Buyer questions whether your pricing page builds enough trust → A Power User finds friction in your core workflow that your team stopped noticing months ago Every finding links to a session replay so you can see exactly where things broke down. This isn't a replacement for talking to real users. It's an acceleration layer. Run synthetic studies to catch issues fast, then reserve human research for the decisions that matter most. This is critical as AI accelerates the amount of product teams are shipping. If you don't also develop ways to validate faster, you'll just ship tons of product debt. Lots of features that few customers use but create massive costs.
1:53

Out of all the things we've shipped recently, this one is my favorite. Instant feedback from any type of user... → Create a persona that matches your real users and buyers. → An AI agent takes on that persona. → Point it at any url or prototype. → Get feedback in minutes. This is what the Reforge team built and launched today with Synthetic Users. It's way more than bug reports, but actual strategic product feedback. → A First Timer notices your onboarding language is confusing → A Skeptical Buyer questions whether your pricing page builds enough trust → A Power User finds friction in your core workflow that your team stopped noticing months ago Every finding links to a session replay so you can see exactly where things broke down. This isn't a replacement for talking to real users. It's an acceleration layer. Run synthetic studies to catch issues fast, then reserve human research for the decisions that matter most. This is critical as AI accelerates the amount of product teams are shipping. If you don't also develop ways to validate faster, you'll just ship tons of product debt. Lots of features that few customers use but create massive costs.

Brian Balfour

19,919 views • 7 months ago

Shayne Coplan, CEO of Polymarket, on why dogfooding your own product is the single best shortcut to building something people want: Shayne is asked what he thinks it takes for a founder to build a successful company. He starts by dismantling the fantasy he once had as a teenager: "When I was in high school, I was always like, man, I'm going to build this side project. It's going to get traction. People are going to give me money, and then I'm going to drop out. And it's going to be like this perfect clean break where I take no risk. Completely did not happen." Shayne dropped out of college at 18, but what followed was nothing like the smooth ride he'd imagined. "There were almost 3 years of like complete brutality of things not working and me trying things and me learning different things and running out of money, stressed about rent, like the whole 9 yards." That stretch taught him the first non-negotiable for any founder: full commitment. "If you really want to do this, if you really feel like it's your calling, don't half-ass it. Go all in. Don't hedge your bets." Shayne Coplan 🦅 continues: "If you're hedging your bets and you kind of haven't cut the rope and you're like, 'Well, I'm still at this, but I'm trying this on the side, whatever.' That's not how great, durable businesses and products start in this day and age. You got to go all in. You got to give it every ounce you got." But going all in is only half the equation. The other half, and the part Shayne believes is the real shortcut, is being one of your own users: "You have to obsess over your customers and people who are using your product. And just the easiest thing to do to build a product company is to use the product yourself and to talk to your own users all the time and triage between what you learn from your users, what you learn from dogfooding your own product, and your product development cycles." He ends with a dose of humility: "It's all I got. I'm still learning honestly."
1:27

Shayne Coplan, CEO of Polymarket, on why dogfooding your own product is the single best shortcut to building something people want: Shayne is asked what he thinks it takes for a founder to build a successful company. He starts by dismantling the fantasy he once had as a teenager: "When I was in high school, I was always like, man, I'm going to build this side project. It's going to get traction. People are going to give me money, and then I'm going to drop out. And it's going to be like this perfect clean break where I take no risk. Completely did not happen." Shayne dropped out of college at 18, but what followed was nothing like the smooth ride he'd imagined. "There were almost 3 years of like complete brutality of things not working and me trying things and me learning different things and running out of money, stressed about rent, like the whole 9 yards." That stretch taught him the first non-negotiable for any founder: full commitment. "If you really want to do this, if you really feel like it's your calling, don't half-ass it. Go all in. Don't hedge your bets." Shayne Coplan 🦅 continues: "If you're hedging your bets and you kind of haven't cut the rope and you're like, 'Well, I'm still at this, but I'm trying this on the side, whatever.' That's not how great, durable businesses and products start in this day and age. You got to go all in. You got to give it every ounce you got." But going all in is only half the equation. The other half, and the part Shayne believes is the real shortcut, is being one of your own users: "You have to obsess over your customers and people who are using your product. And just the easiest thing to do to build a product company is to use the product yourself and to talk to your own users all the time and triage between what you learn from your users, what you learn from dogfooding your own product, and your product development cycles." He ends with a dose of humility: "It's all I got. I'm still learning honestly."

Big Brain Business

10,981 views • 3 months ago

Andrometa aims to make social media social again by turning your digital footprint into real human connection by building an ecosystem where YOU are the creator Train a compelling anime style AI sidekicks to be whoever you want them to be that learn from your gameplay in our published games and the daily apps you use to become your ultimate sidekick But Andrometa isn't just a platform; it's a partnership. As your AI persona becomes popular, (users messaging your created AI persona) you enter the creator pool which shares 40% of the platform revenue The entire creator journey, from minting with $SHRD to earning, is the future of social economics This is Andrometa.
0:49

Andrometa aims to make social media social again by turning your digital footprint into real human connection by building an ecosystem where YOU are the creator Train a compelling anime style AI sidekicks to be whoever you want them to be that learn from your gameplay in our published games and the daily apps you use to become your ultimate sidekick But Andrometa isn't just a platform; it's a partnership. As your AI persona becomes popular, (users messaging your created AI persona) you enter the creator pool which shares 40% of the platform revenue The entire creator journey, from minting with $SHRD to earning, is the future of social economics This is Andrometa.

Andrometa

111,929 views • 11 months ago

YC Partner Kevin Hale: Marketing is a tax you pay for not making your product remarkable YC Partner and former Wufoo founder (acquired by SurveyMonkey) Kevin Hale is asked how founders should balance working on product with other company priorities like marketing. He gives the following response: “My feeling is you having to spend money on marketing and advertising is usually a tax you pay because you haven’t made your product remarkable. Word of mouth growth is the easiest kind of growth, and it’s how a lot of the great companies grow.” He advises companies: “Figure out how to have a story that people want to tell about your product where they’re the most interesting person at the dinner table. And then that person is your sales force.” Video source: Y Combinator (2014)
0:21

YC Partner Kevin Hale: Marketing is a tax you pay for not making your product remarkable YC Partner and former Wufoo founder (acquired by SurveyMonkey) Kevin Hale is asked how founders should balance working on product with other company priorities like marketing. He gives the following response: “My feeling is you having to spend money on marketing and advertising is usually a tax you pay because you haven’t made your product remarkable. Word of mouth growth is the easiest kind of growth, and it’s how a lot of the great companies grow.” He advises companies: “Figure out how to have a story that people want to tell about your product where they’re the most interesting person at the dinner table. And then that person is your sales force.” Video source: Y Combinator (2014)

Startup Archive

37,892 views • 10 months ago

MiniMax H3 is a game changer for storytelling. We combined H3 with real time voice input to give users "god mode" control of what they're watching. This will only get faster and cheaper. Imagine a future where you can explore alternate endings and plot lines to your favorite TV shows. The future is here and we're building it at Simmy, our platform for playable worlds.
1:35

MiniMax H3 is a game changer for storytelling. We combined H3 with real time voice input to give users "god mode" control of what they're watching. This will only get faster and cheaper. Imagine a future where you can explore alternate endings and plot lines to your favorite TV shows. The future is here and we're building it at Simmy, our platform for playable worlds.

Gordon Sun

40,957 views • 6 days ago

Zach who built Cal AI and sold it for millions at 19 says: solving your own problem is the cheat code because product and marketing collapse into the same challenge: "If you're really solving your own problem, it really makes everything fall into place because you know exactly what you would want out of the product you're building. So it makes the app design very intuitive." "With the marketing, you know exactly who you're marketing to because it's marketing to yourself. And so you know exactly the pain points that you hit on." "If you don't know the idea to necessarily look for something that would actually help you. It's a great way to start."
0:29

Zach who built Cal AI and sold it for millions at 19 says: solving your own problem is the cheat code because product and marketing collapse into the same challenge: "If you're really solving your own problem, it really makes everything fall into place because you know exactly what you would want out of the product you're building. So it makes the app design very intuitive." "With the marketing, you know exactly who you're marketing to because it's marketing to yourself. And so you know exactly the pain points that you hit on." "If you don't know the idea to necessarily look for something that would actually help you. It's a great way to start."

Starter Story

18,629 views • 15 days ago

Now that you've acquired tokens – it's time to explore the Sui ecosystem and put them to use! In the last video of our series, we dive into how you can stake your tokens, use a DeFi app, and explore the world of NFTs – all on Sui. Congrats on starting your Sui journey!
1:40

Now that you've acquired tokens – it's time to explore the Sui ecosystem and put them to use! In the last video of our series, we dive into how you can stake your tokens, use a DeFi app, and explore the world of NFTs – all on Sui. Congrats on starting your Sui journey!

Sui

55,931 views • 1 year ago

One of the functions of a president is to explain to us why we should be proud of each other, why we are part of a community, why our country is great, what our future is going to look like, and to inspire all of us with that vision. That is what a real leader does. How can you promote your vision if you cannot give an interview?
5:44

One of the functions of a president is to explain to us why we should be proud of each other, why we are part of a community, why our country is great, what our future is going to look like, and to inspire all of us with that vision. That is what a real leader does. How can you promote your vision if you cannot give an interview?

Robert F. Kennedy Jr

662,069 views • 2 years ago

VeBetter is a lifestyle app platform where your IRL actions unlock valuable rewards. a16z nailed it with their call that 2025 would be the year of the Web3 app store - that's our vision, too. VeBetter + VeChain Renaissance is gamechanging for the economics of VeChain. $VET
0:30

VeBetter is a lifestyle app platform where your IRL actions unlock valuable rewards. a16z nailed it with their call that 2025 would be the year of the Web3 app store - that's our vision, too. VeBetter + VeChain Renaissance is gamechanging for the economics of VeChain. $VET

Jake

14,031 views • 1 year ago

Michael Seibel on how to get and test startup ideas As the former CEO of Y Combinator puts it in the clip below: “There’s a common misconception that your idea has to be great to start a company, and the first thing I want to do is destroy that misconception.” Michael was one of the cofounders of JustinTV, which later become Twitch and sold to Amazon for almost $1B. Their original idea was to create an online reality TV show—very different from where Twitch eventually ended up. Rather than falling for the trap of thinking that your initial startup idea has to be great, Michael advises founders to start with a problem: “Starting with ideas is tricky because people immediately want to grade your idea. It’s a lot easier to start with a problem and think about how you grade a problem.” Ideally the problem you set out to solve is one you've experienced personally or have some sort of connection to. You should ask yourself: “why am I uniquely qualified to work on this problem?” Is there some unique angle or approach you're taking to the problem that you understand but you don't believe others understand? Peter Thiel argues that “great companies have secrets: specific reasons for success that other people don’t see." After identifying a problem, you’ll want to start thinking about your MVP. What's the first solution you're going to build and release to see if you can help your initial users solve this problem? But don’t fall in love with your MVP. As Michael puts it: “A lot of people fall in love with their product and are not in love with their problem or their customer. I advise the opposite. Be in love with your problem. Be in love with your customer. And treat your product in a way that can change, develop, and improve.” And once you have an MVP, you should have a strong opinion about who your initial customer is and handpick all of your initial users. The goal with an MVP is not to see how many people want to use your product. It's to see if your solution actually solves the problem for your initial target customers. “The best startups very heavily filter the people who are able to use the initial product and make sure that they’re the right type of initial customer.”
5:04

Michael Seibel on how to get and test startup ideas As the former CEO of Y Combinator puts it in the clip below: “There’s a common misconception that your idea has to be great to start a company, and the first thing I want to do is destroy that misconception.” Michael was one of the cofounders of JustinTV, which later become Twitch and sold to Amazon for almost $1B. Their original idea was to create an online reality TV show—very different from where Twitch eventually ended up. Rather than falling for the trap of thinking that your initial startup idea has to be great, Michael advises founders to start with a problem: “Starting with ideas is tricky because people immediately want to grade your idea. It’s a lot easier to start with a problem and think about how you grade a problem.” Ideally the problem you set out to solve is one you've experienced personally or have some sort of connection to. You should ask yourself: “why am I uniquely qualified to work on this problem?” Is there some unique angle or approach you're taking to the problem that you understand but you don't believe others understand? Peter Thiel argues that “great companies have secrets: specific reasons for success that other people don’t see." After identifying a problem, you’ll want to start thinking about your MVP. What's the first solution you're going to build and release to see if you can help your initial users solve this problem? But don’t fall in love with your MVP. As Michael puts it: “A lot of people fall in love with their product and are not in love with their problem or their customer. I advise the opposite. Be in love with your problem. Be in love with your customer. And treat your product in a way that can change, develop, and improve.” And once you have an MVP, you should have a strong opinion about who your initial customer is and handpick all of your initial users. The goal with an MVP is not to see how many people want to use your product. It's to see if your solution actually solves the problem for your initial target customers. “The best startups very heavily filter the people who are able to use the initial product and make sure that they’re the right type of initial customer.”

Startup Archive

101,033 views • 2 years ago

Sam Altman on How to Get Your First 100 Users In the clip below, Sam Altman walks through four common strategies to get your fist 100 users in order of best to worst: 1. Use your network. Email everyone you know and call in favors from anyone you can think of. But if it’s a paid product, make sure you charge them. “People who are inclined to do you favors are going to be too nice in what they tell you. So if it’s a paid product, charge them.” 2. Research people who might use your product and email them asking them to try it. “Conversion rates are low—maybe 2-3%—so you’ll have to reach out to more people. But you can send targeted emails saying ‘Hey, I just made this new product. I’d really appreciate if you would try it out.’ Most people want to be helpful.” 3. Social media outreach, posting to HN, forums, PR, etc. “The important thing to look for here is a traffic source that is sustainable rather than one big pop that then promptly goes away.” Airbnb is an example of a company that made PR work as an ongoing process—they were able to come up with press stunt after press stunt. But it’s hard. 4. Buy ads and point them at your website. “This is the ‘laziest’ and least impressive thing you can do… This is not what I’d recommend. I don’t know of any startup that has gotten big starting this way. I include it because it’s the idea that most people try.” This may sound basic, but I think this advice is important. Getting your first 100 users is mostly hard work. As Sam puts it: “Everyone thinks they’re going to put up this website, tell one person about it, and it’s going to take off like wildfire. But that’s not what usually happens.” For a more detailed guide on customer acquisition, I’d recommend the book Traction by Gabriel Weinberg (founder & CEO of DuckDuckGo). It walks through nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.
1:36

Sam Altman on How to Get Your First 100 Users In the clip below, Sam Altman walks through four common strategies to get your fist 100 users in order of best to worst: 1. Use your network. Email everyone you know and call in favors from anyone you can think of. But if it’s a paid product, make sure you charge them. “People who are inclined to do you favors are going to be too nice in what they tell you. So if it’s a paid product, charge them.” 2. Research people who might use your product and email them asking them to try it. “Conversion rates are low—maybe 2-3%—so you’ll have to reach out to more people. But you can send targeted emails saying ‘Hey, I just made this new product. I’d really appreciate if you would try it out.’ Most people want to be helpful.” 3. Social media outreach, posting to HN, forums, PR, etc. “The important thing to look for here is a traffic source that is sustainable rather than one big pop that then promptly goes away.” Airbnb is an example of a company that made PR work as an ongoing process—they were able to come up with press stunt after press stunt. But it’s hard. 4. Buy ads and point them at your website. “This is the ‘laziest’ and least impressive thing you can do… This is not what I’d recommend. I don’t know of any startup that has gotten big starting this way. I include it because it’s the idea that most people try.” This may sound basic, but I think this advice is important. Getting your first 100 users is mostly hard work. As Sam puts it: “Everyone thinks they’re going to put up this website, tell one person about it, and it’s going to take off like wildfire. But that’s not what usually happens.” For a more detailed guide on customer acquisition, I’d recommend the book Traction by Gabriel Weinberg (founder & CEO of DuckDuckGo). It walks through nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.

Michael McGuiness

401,843 views • 2 years ago