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We’ve been experimenting with AI to scale our marketing while keeping spend tight. It still needs some polish, but the only reason this even works is because our artists have built some of the most detailed characters in gaming. You don’t get shots like this without an insane level...

11,747 Aufrufe • vor 9 Monaten •via X (Twitter)

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Yunjin wrote an emotional message on what she hopes everyone can get out of ‘CELEBRATION’: “When we made this, the creature in our story was something specific to us. He was a version of ourselves that we rejected. The part that we want to hide. The shame we carried, but I think the creature can be a lot of things. He is whatever piece of you the world has told you to be ashamed of. He can be whatever you’ve been running from because you couldn’t bear to look at it. For some people, that might be internalized fear. The part of yourself you were taught to hate; before you even understood what it was. For some it’s trauma you’ve never spoken out loud. For some it can be body dysmorphia. The way you can’t look in a mirror without flinching. For some it’s shame about your family. About your past mistakes. Your desires. Your difference. Whatever it is, we all have a creature. We all have a part of ourselves we’ve kept locked outside the door because we’re afraid of what it would mean to let it in. What I want to say with this album, with this song is you don’t have to keep running. You can turn around. You can open the door, and when you do, whether it’s that’s with a friend, with someone you love, or even just by yourself, in the mirror, the thing you’ve always been afraid of, it’s a part of you. That has been waiting this whole time to be met. We hope this song finds the people that need it. We hope it reaches whoever is sitting outside their own door scared to go in. We hope it reminds them that the bravest thing isn’t pretending the creature isn’t there. It’s showing up with your own scars saying “me too. Let me in. Let’s celebrate together”.

em🪼

206,331 Aufrufe • vor 3 Monaten