We've been playing around with different messaging and creative directions for our mobile app Arc Search and want to share a few team favorites: Which one do you prefer? 1. 1961 - A fast new browser, with instant answers

2. No nonsense, simple - A familiar browser with meaningful power-ups

3. Alive in your homescreen - Arc Search vs. Chrome

#3 is my fav:

3 would be the most effective with gen pop who hate ads but don’t really care about new feats until they are *very* proven. I’d also consider going from an ad-filled page to a clean page around the 0:23 mark and emphasizing it more with a sparkle and a noise effect or something.

i love arc and will continue to use it, but what i LOVED about the browser company was all the behind the scenes, going to the board meetings, and the serious sit down talks with all of the investors. when i first discovered you guys it was all about transparency and making us feel like apart of the process, while also getting a look behind the curtain. it was different than what any other tech company was doing at the time, and felt fresh and fun. that’s all turned into a bunch of AI philosophy and a bunch of over produced marketing, nothing different than what anyone else is doing. get back to the basics, give us a peek behind the curtain again, and let us hear from everyone involved in making this awesome product again. @joshm

1. For nostalgic, tech savvy but in love with the old times. 2. For TikTokers / Gen Z 3. For millennials Personally I love the #3

Definitely number 3 - lays out the problem and the solution clearly and effectively. Doesn’t have the flair of the other two but a worlds better messaging wise.

It feels like I've been waiting forever for your Android app to drop 😒🥲

1 is great

1 prefer number 3. It's fun, to the point and the visuals grab the attention till the end.