When you buy digital ads with a reach objective

slightly disappointed someone hasn't used ai to redub the convo to match the subtitles

That's reasonably easy to do actually - don't make me!

Love these

was sick of having these discussions. Daym you Brandollini!

The entire dig ad economy was born out of Wall St., so the similarities are real indeed.

Underneath every SaaS company's street-facing product is a hidden finance play.

@acfou

John you mean to tell me brand recall uplift metrics are dog shit wrapped in cat shit ?

@FlipCulp Ha ha. Yep. Any reach/brand metric that isn't measuring human memory via primary research, is a proxy for brand. Often a terrible proxy too

I don’t know anything about digital ads. But couldn’t a bad actor just send an army of bots to create artificial impressions? And say, “See; we are crushing it for you guys. We want another $20,000. “ meanwhile sales don’t change..

@FlipCulp Happens all the time. This is why they always focus on a proxy metric when reporting.