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Whenever someone at work asked me why certain trends take off while others fade, I’d show them this. Uploaded 14 years ago by Derek Sivers , it uses a viral moment to break down leadership, and also reveals the mechanics behind evergreen trends.

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Nick Kaufman

7,159 subscribers

37,290 Aufrufe • vor 1 Jahr •via X (Twitter)

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Profilbild von Nick Kaufman
Nick Kaufmanvor 1 Jahr

A “leader” must stand out, risk looking ridiculous, and act in a way that is simple and instructional to attract followers.

Profilbild von Nick Kaufman
Nick Kaufmanvor 1 Jahr

The first follower transforms the leader from a "lone nut" to a leader, demonstrating how to follow and shifting focus to the group rather than the individual.

Profilbild von Nick Kaufman
Nick Kaufmanvor 1 Jahr

With the second follower, the movement gains validation. As more people join, social proof grows, making it safe and appealing for others to follow.

Profilbild von Nick Kaufman
Nick Kaufmanvor 1 Jahr

True movements rely on followers showing others how to join. Leadership is over-glorified; the first follower is the spark that makes a leader and a movement. TikTok, memecoins, whatever. Be the first follower.

Profilbild von Erin 🎀
Erin 🎀vor 1 Jahr

@KevBroSol @sivers Love this!

Profilbild von Kas Vegas
Kas Vegasvor 1 Jahr

@sivers Thats why 0 to 1 in a business is always the hardest and most rewarding. After that 1 to 2 gives more clarity on what you are doing right and wrong, and 2 to 4 and 5 etc further shows its working, but 0 to 1 is so important.

Profilbild von Bujo
Bujovor 1 Jahr

@sivers $GM Somebody has to do it 🫡 Retar Dio

Profilbild von Memento
Mementovor 1 Jahr

@sivers Who's got the ca?

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