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Whenever someone at work asked me why certain trends take off while others fade, I’d show them this. Uploaded 14 years ago by Derek Sivers , it uses a viral moment to break down leadership, and also reveals the mechanics behind evergreen trends.

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Nick Kaufman

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37,290 görüntüleme • 1 yıl önce •via X (Twitter)

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Nick Kaufman1 yıl önce

A “leader” must stand out, risk looking ridiculous, and act in a way that is simple and instructional to attract followers.

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Nick Kaufman1 yıl önce

The first follower transforms the leader from a "lone nut" to a leader, demonstrating how to follow and shifting focus to the group rather than the individual.

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Nick Kaufman1 yıl önce

With the second follower, the movement gains validation. As more people join, social proof grows, making it safe and appealing for others to follow.

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Nick Kaufman1 yıl önce

True movements rely on followers showing others how to join. Leadership is over-glorified; the first follower is the spark that makes a leader and a movement. TikTok, memecoins, whatever. Be the first follower.

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Erin 🎀1 yıl önce

@KevBroSol @sivers Love this!

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Kas Vegas1 yıl önce

@sivers Thats why 0 to 1 in a business is always the hardest and most rewarding. After that 1 to 2 gives more clarity on what you are doing right and wrong, and 2 to 4 and 5 etc further shows its working, but 0 to 1 is so important.

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Bujo1 yıl önce

@sivers $GM Somebody has to do it 🫡 Retar Dio

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Memento1 yıl önce

@sivers Who's got the ca?

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